Yogurt - KeHE Distributors, LLC

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Getting a Lot of Playing Time…According to Mintel, a leading research company, side dishconsumption has been pretty steady since 2003. And in morerecent years as consumers have tightened up their belts evenmore and increased their at These wingmen are getting a lotof playing time as consumers are still being very frugal in theirdining habits. They are cooking and eating in much more thangoing out. This is another validation of the numbers we saw above.What I found very interesting are the “influencers.” Iinitially thought that smaller kids would have the biggestinfluence on what their parents are purchasing, turns out, it’sthe teens. Mintel’s July 2009 Pester Power reports that youngerkids are more likely than older kids to ask their parents to buythem something, but older kids are more likely to get what theywant. Given the level of influence that teens have on householdpurchase decisions, it is important to include them in yourstores’ marketing initiatives to some degree.Don’t forget the underdog…when it comesto influencersAlthough older kids may be more likely to get what theywant, that does not mean that younger kids do not try to gettheir voice heard. Their influence on the side dish buyingprocess is evident as parents make a conscious effort toensure that their children’s favorite brands are available atleast some of the time. Based on kids’ responses, it’s onlyfor around only 10% of the time that their favorite brand notstocked in their house. Considering children’s role in thebuying process, you should definitely take the time to reviewyour numbers and ensure you have sufficient inventory onpopular brands. Here are some of the more popular brandsavailable through the <strong>KeHE</strong> enterprise:Fastest Growing Brandsavailable through <strong>KeHE</strong>ancient harvestbobs red millnatures earthly choiceannies homegrownrolandseeds of changeback to naturelundbergarrowhead millsriceselect108 OnTREND May/August 2013
How often are they in play?While there are key brands and flavors that are quitepopular, they don’t get as much “play” as you would think.For the most part, side dishes are eaten less than once aweek but more than once a month. Since they come in awide range of flavors and price points, consumers can easilymix it up and add variety. This is a queue for you as a savvyretailer to ensure you are offering a nice variety as well. Thefrequency with which side dishes are eaten means there is asizeable number of purchase occasions, giving you a chanceto cross-promote this category with other complementarycategories to increase sales.May/August 2013 ONTREND 109
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OnTRENDFresh Trends And Premium Tas
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1 OnTREND May/August 2013
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May/August 2013OnTrendManaging Edit
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BORN IN THE TROPICSENJOYED EVERYWHE
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calendar of eventsMayMay is the fif
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Start this summer off right by maki
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Cento Fine Foods • www.cento.comF
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calendar of eventsAugustJune is kno
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Green Tea On The Go$2.10off invoice
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Our HistoryOur grandmother, Filomen
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Here are a few common examples:Carb
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PREMIUMDeleyda Premium Extra Virgin
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1EXPOSE YOURSELF …to lots of fres
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9POSITIVE BODY MECHANICSNot to be o
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Serving Size 1 bottle (16.9 FL OZ)A
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Getting Back to our RootsLet’s ge
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“...All of my products have to be
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Ever try having a barbeque without
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that olives do have some fat, but i
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41 OnTREND May/August 2013Reprinted
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trial-size packs, which can eventua
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Johnny HarrisBBQ Sauce Company2801
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A Plentiful PlanetBy Michael ClineI
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Welcometo the family!At Sage Valley
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M O M ’ S P A S T A S A U C EA Ta
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CHEF MERITO, INC.:From Carnicerias
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History of an InnovatorChef Merito,
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Page 109: Side dishes are like wingmen; their
Page 115 and 116: By David Taylor113 OnTREND May/Augu
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Yogurt - KeHE Distributors, LLC

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