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Healthy is a driver alsoAs consumers look to have a more healthful diet, theyare shopping for more healthful ingredients to use intheir meals. Some 42% of consumers say they maintain amostly healthy diet. A look at the response from Mintel’scustom consumer survey finds that condiment users arecomparably health conscious. Some 52% of condimentusers say low/no sodium is an important quality to themwhen choosing products. Here’s a look at how consumersfeel about other keep food attributes:84 OnTREND May/August 2013
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