Yogurt - KeHE Distributors, LLC

Fast FactsGluten Free• Sales of gluten free foodsin the conventional retailchannel grew 289%*• 50 million consumers inthe U.S. have tried glutenfree foods• Gluten free is the fastestgrowing claim in Nielsen’sHealth & Wellness Top20 Claims*• Udi’s is growing at 90% insales, year over year**• Udi’s is the #1 dedicatedgluten free brand• Udi’s leads the $97MMgluten free bread & bakedgoods market• Shopping baskets withUdi’s in them are worth 7times MORE than thosewithout Udi’s***• 19 new product launchesplanned for 2013• Glutino is growing at 27%in sales, year over year**• Glutino offers products in9 of the top 10 packagedfood categories• Glutino leads the $21MMgluten free pretzel market• Shopping baskets withGlutino in them are worth8 times MORE than thosewithout Glutino***• 8 new product launchesplanned for 2013Distinctly DifferentWhile Glutino and Udi’s will uphold the same taste and qualitystandards, that’s where the similarities end and the brands’ uniquespecialties begin to emerge. Glutino will continue to focus ongluten free varieties of the best-selling packaged food categorieslike chips, pretzels, crackers, cereals, cookies and more. In doingso, Glutino serves as a partner and support system, providingthe largest breadth of products to discover along the glutenfree journey. In comparison, Udi’s will maintain their dominanceof artisan quality foods that exceed expectations among thetoughest critics and self-proclaimed foodies. By deliveringunparalleled products and becoming an active member of thehealth community, Udi’s has gained cult-like status among glutenfree consumers and beyond.The Future of Gluten FreeAs gluten free continues to outpace expectations, Glutino andUdi’s are standing alongside consumers to anticipate their needsand build new demand. Gluten free is no longer merely for peoplewith “celiac disease” or “gluten intolerance.” By expanding thecategory and growing past grocery staples like bread and chipsto innovative products like gluten free baking mixes and fortifiedmuffins, Glutino and Udi’s are reframing gluten free as a long-termsolution for anyone seeking a healthier, happier life.* Source: Nielsen 52 weeks ended 10/1/11 ** Source: SPINS Conventional, L52 Weeks ending 10/27/12*** Source: Nielsen, HH Pane, Total U.S. - Total Retailer $ Per Item Trip - 52 Weeks Ending 12/24/11