Yogurt - KeHE Distributors, LLC

Early Fall MerchandisingAs summer starts to wind down, you have to start thinkingabout key items and dates to merchandise for fall and goingin to winter. The biggest food celebration during this time isHispanic Heritage month. Hispanic Heritage month beginson September 15 and goes through October 15. September15 was chosen as the start of Hispanic Heritage monthbecause it is the date that several Latin American countriesgained and celebrate their independence:• Costa Rica• El Salvador• Guatemala• Honduras• NicaraguaMexican Independence Day is actually one day later onSeptember 16. During this month-long celebration it iskey to feature everything from mole to posole! Just to beclear, here are some specific items that I look for when I’mshopping during this time:• Aquas Frescas (drink mixes with flavors like Horchata orJamaica)• Tostadas• Salsa – key brands are Tapatio and Valentina• Queso Fresco• Queso Chihuahua• Tortillas• Frijoles (beans)• Cerveza• Fresh Chilies• Fresh produce to make homemade salsas andguacamoleKarina’s Favorite Ceviche RecipeThis is a fun, light, easy and favorite recipe that may family enjoy atall of our summer gatherings.Ingredients2 lb Tilapia finely diced1 c lime juice½ c chopped tomatoes½ cucumber, peeled, seeded and finely diced½ c chopped onions½ c fresh cilantro leaves choppedSalt and pepper to taste1 avocado1 Serrano chile (optional)Hot sauce (optional)TostadasPreparationPut the tilapia in a medium bowl. Pour the lime juice over the fishand mix gently to combine. Cover with plastic wrap and chill in therefrigerator until the fish is white throughout, about 15 to 20 minutes.Remove from the refrigerator and drain off the lime juice, gentlysqueezing the fish with your hands. Discard the lime juice. Addthe tomato, cucumber, onion, and cilantro. Season with salt andpepper, to taste. Add the Serrano if using. Spread over thetostadas and arrange the avocado slices on top of the Cevicheand serve immediately. Add hot sauce if you like on top.Sources: 2010 US Census; 2010 Bureau of Labor Statistics Consumer Expenditure Survey; The Multicultural Economy, SeligCenter for Economic Growth; ConAgra Foods The Hispanic Food Shopper: New Insights for GrowthMay/August 2013 ONTREND 61