contentsOnTrend May/August 20133UPFRONT202432Achieving BalanceOur bodies strive to maintaina 7.365 pH and drinkingwater with a high pH can helpachieve and maintain thisbalance.A Natural PresenceSummer is upon us and BillWeiland gives 10 health tips tokeep you performing in life atyour very best.Today’s Kosher ConsumerToday’s Kosher consumer isalmost unrecognizable from herpredecessor of 50 years ago.757882From the desk ofArn GrashoffArn gives a sneak peak atwhat the <strong>KeHE</strong> Fresh Productsteam has been up to.Dairy Meal Solutions:Merchandising WorksProviding true meal solutionsfor consumes can garnerdouble-digit sales increases.Condiment NationFifty-two percent ofcondiment users areinterested in all natural,“free-from” products.36Summer EssentialsPickles, relish and olives aresummer condiment essentials.88An (Heirloom) Apple a Day…Apples pack quite thenutritional punch.41485870Health, On-The-Go TrendsDriving Nut, Seed SalesThe nuts and seeds categorycontinue to grow in sales!A Plentiful Planet<strong>KeHE</strong>’s new Plentiful Planetbagged bulk collection is away to help you enhance yourbulk department sales.¡No olvide el pozole!Be sure to keep your Hispanicconsumer in mind when doingyour summer merchandisingplanning.Gluten Free, Still “On Trend”An estimated 14% of theUS population have glutensensitivity.96106113All Fired Up!We Americans love ourbarbeque; and styles changebased on the region wherewe live.A Little Somethingon the SideSide dishes are like wingmen;their goal is to help the maincourse look good.Summer SparklersSparkling wines are no longer justfor celebrations!2 OnTREND May/August 2013
May/August 2013OnTrendManaging EditorKimberly D. WallaceDirector of CommunicationsContributing WritersLaura McCordKarina RamirezKatie StrohbeckMaria ReyesTerry RaffertyJim ZografosDavid TaylorJacob RusanovMichael ClineArn GrshoffHeather OpolonyBill Weiland, President & CEO, PresenceMarketing/Dynamic PresenceRebecca MacKay, Vice President, Strategy,Insights & Planning, Dairy ManagementInc./Innovation Center for U.S. DairyFor Advertisingavailability contactBrooke WootersAdvertising Sales Coordinatorbrooke.wooters@kehe.com630-343-0070Randy ShawAdvertising Contract Analystrandy.shaw@kehe.com630-343-0088For Promotionalopportunities contactvendorsupport@kehe.comOnTrend is published monthly by <strong>KeHE</strong><strong>Distributors</strong>, Inc. 900 N. Schmidt Road,Romeoville, IL 60446. Copyright ©2013 <strong>KeHE</strong><strong>Distributors</strong>, Inc. All rights reserved. Thepublisher reserves the right to accept or rejectany advertising, promotional or editorial material.Advertisers, and/or their agents, assume theresponsibility for all content of publishedadvertisements and promotions; and assumeresponsibility for any claims against the publisherbased on the advertisement or promotion.Editorial contributors assume responsibility fortheir published works and assume responsibilityfor any claims against the publisher based on thepublished work. No part of this publication maybe reproduced in any form or by any electronicor mechanical means, including informationstorage and retrieval systems, without permissionin writing from the publisher. All items submittedto OnTrend become the sole property of <strong>KeHE</strong><strong>Distributors</strong>, Inc. Editorial content may notnecessarily reflect the views of the publisher.All correspondence and inquires should beaddressed to: OnTrend by <strong>KeHE</strong> <strong>Distributors</strong>,900 N. Schmidt Road, Romeoville, IL 60446 orontrend@kehe.comHello and welcome to the SummerSelling Show edition of OnTrend. This issue is from the editorpacked full of interesting stuff – we hope youenjoy reading it as much as we've enjoyedputting it together.I hope you are actually picking up and reading thisedition here in Atlanta at our show. If so, be sure youcheck out the Fresh Products Pavilion. It is 750 squarefeet showcasing what’s new and exciting in the worldof Fresh Products. The Fresh Products team has beenextremely busy in the last couple of months, and nowthe fruits of their labor are being displayed! There arevarious stations within the Pavilion – artisanal cheeses,gourmet fudge, upscale bakery items, and did I mentionfudge? Oh, yeah that will be a station that I’ll visit morethan once. Ret the letter from Arn Grashoff, he’ll giveyou more insights and details as to what is availablethrough the <strong>KeHE</strong> Fresh Products program; or better yet, stop in to the Fresh ProductsPavilion and discover it for yourself!Did you know that when you create “destinations” within your store, you havethe potential to increase dollar sales exponentially? The Innovation Center for U.S.Dairy developed and executed consumer insight-driven merchandising concepts thatleveraged the meal solution approach and focused on breakfast, snacking and dinner.Sales increased to over 25% in test stores! We’ve partnered with the Innovation Centerand they are showing some live displays here at our show. Again, if you’re not here,you’re missing out! But you can get more details by reading the article Dairy MealSolutions: Merchandising Works beginning on page 78.Continuing in the fresh department, Heather Opolony, one of the newest membersof our team tells us about the benefits of An (Heirloom) Apple a Day…Apples may not be as flashy as some super fruits, but these delicious and crunchy fruitare noted for their impressive list of phtyto-nutrients, and anti-oxidants. They don’tclaim it, but they are super! Read on to find out about the selection that we’re offering.Now, on to some of the grocery departments, mainly bottled water. In just under adecade the bottled water category has managed to achieve over $12.1B in sales andis projected to continue to grow to reach a minimum of $17.2B in the next five years.Make you wonder what else could happen in the category. Turn to page 20 and readLaura McCord’s article titled Achieving Balance to find out what continues to drivesales in this ever-expanding category.This is the summer selling show and what would summer be without the SummerEssentials of pickles, relish and olives? Maria Reyes gives insights into the growth ofthe category as well as the health benefits these essentials provides. And, of course,summer wouldn’t be summer if we weren’t grilling and cooking out. We are a barbequenation and in his article Fired Up! Jim Zografos gives us insights into the differentstyles of barbeque that are happening across the country. And in his CondimentNation article Jim also delves into the growing phenomenon of at-home cooking andhow consumers are enhancing their meals with the addition of condiments.I only have room to touch on a few of the topics that are covered in this edition ofOnTrend, read on to find out about Today’s Kosher consumer, tips on merchandisingto your Hispanic consumers during the warm summer months and to get an updateon the Gluten Free category. And once you’ve covered the editorial, be sure to checkout the second half of this book to see which items our category experts have workedto bring you to help you merchandise during this upcoming summer selling season.Happy selling!Kimberly D. WallaceManaging Editorontrend@kehe.comMay/August 2013 ONTREND 3
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