Yogurt - KeHE Distributors, LLC

Getting a Lot of Playing Time…According to Mintel, a leading research company, side dishconsumption has been pretty steady since 2003. And in morerecent years as consumers have tightened up their belts evenmore and increased their at These wingmen are getting a lotof playing time as consumers are still being very frugal in theirdining habits. They are cooking and eating in much more thangoing out. This is another validation of the numbers we saw above.What I found very interesting are the “influencers.” Iinitially thought that smaller kids would have the biggestinfluence on what their parents are purchasing, turns out, it’sthe teens. Mintel’s July 2009 Pester Power reports that youngerkids are more likely than older kids to ask their parents to buythem something, but older kids are more likely to get what theywant. Given the level of influence that teens have on householdpurchase decisions, it is important to include them in yourstores’ marketing initiatives to some degree.Don’t forget the underdog…when it comesto influencersAlthough older kids may be more likely to get what theywant, that does not mean that younger kids do not try to gettheir voice heard. Their influence on the side dish buyingprocess is evident as parents make a conscious effort toensure that their children’s favorite brands are available atleast some of the time. Based on kids’ responses, it’s onlyfor around only 10% of the time that their favorite brand notstocked in their house. Considering children’s role in thebuying process, you should definitely take the time to reviewyour numbers and ensure you have sufficient inventory onpopular brands. Here are some of the more popular brandsavailable through the KeHE enterprise:Fastest Growing Brandsavailable through KeHEancient harvestbobs red millnatures earthly choiceannies homegrownrolandseeds of changeback to naturelundbergarrowhead millsriceselect108 OnTREND May/August 2013