AITSL Annual Report 2011-12 - Australian Institute for Teaching and ...

the education community as a key provider in promoting excellence in the profession ofteaching and school leadership.and communication initiatives in the broadest sense. This includes providing or projectmanaging content for the AITSL website, videos and various kinds of online and hardcopy publication; the text and artwork for AITSL’s contributions to educational journals;event support; and copywriting, editorial and publishing services.AITSL also took to the airwaves this year with a radio advertisement recorded andbroadcast to support the regional recruitment campaign of the Professional LearningFlagship Program: Leading Curriculum Change.Over the past year, the multi-media publishing and communications endeavours ofespecially through facebook.com/aitsl, twitter.com.aitsl and youtube.com/aitsleduau.These vehicles offer AITSL the opportunity to stay closely in touch with ever-growingthere is now a highly desirable, productive and continuous interplay of information anddialogue between all involved. AITSL ended the year under review with 751 followers onIn order to meet the quick turnaround production times demanded by social media,AITSL has invested in equipping a small audio and video recording studio, so that shortpodcasts and vodcasts can be linked to our social media messaging. The studio and itsWhile AITSL’s commitment to social media grows apace, the ‘personal touch’ is notforgotten. The coming year will see, among other things, the introduction of a seriesdiversity of community leaders about the groundbreaking work being undertaken byAITSL.54 AITSL Annual Report 2011–2012