Correspondence Directory

Majors and Courses of InstructionEconomics Management210. Marketing Management (Boos, Bryan)The role of marketing in business organizations. Course includes analyzing marketingopportunities, organizing, controlling the marketing effort, and planning new marketing programs.F, S.264. Organizational Behavior (Leavy)Psychological theory and research applied to job settings. Topics include leadership styles,communication, job motivation and satisfaction, decision-making strategies, workstress, employee selection and evaluation, and organizational development. Also listed as PSYC 264.Prerequisite: C- or better in PSYC 110. S.300.6. The Internet: Economic Choices and Business Strategies (Boos/Simon)This seminar will focus on economic factors influencing consumers to use the Internet andthe business strategies employed by firms in this new Internet Era. More specifically, from amanagement perspective the seminar will include examining the structure of the Internet economy,the major participants, their strategies, current trends and future projects. From an economicsperspective the seminar will include examining consumer privacy issues, consumer access issuesand unequal distribution of use, as well as economic theory of information search and use of theInternet. Prerequisites: C- or better in ECON 110 and EMAN 210 or consent of the instructors.320. The Business Aspects of Sport (MacLeod)A study of the world of sports from a business perspective. Selected topics include major teamsports franchising, ownership, player relations, salary arbitration, taxation, and venue management;minor sports development, and consumer orientation; stadia issues; development, promotion,marketing and management of major and minor events ranging from the Olympic Games to theColumbus Marathon; the production and merchandising of athletic equipment, clothing, and othersporting goods. Summer only.340. E-Commerce Business Strategies (Boos)This course will provide the background and basics of e-commerce and its impact on doing businessin today’s economy. Case studies and readings will examine the business strategies associated withdifferent B-2-B and B-2-C business models, as well as the specific e-marketing, advertising andpromotion practices associated with these business strategies. Summer only.345. The Economic Growth of Modern Japan (MacLeod/Rahman)(Not offered 2011-2012)A comparative study of economic policies and business management practices. This coursewill trace the economic development of Japan, especially since World War II, and attempt toexplain it. Among the variety of causes of economic growth covered, emphasis will be put on themacroeconomic and microeconomic policies of the government, the general institutional structureof the Japanese economy, the structure and behavior of Japanese firms, and Japanese managementpractices. Throughout the course, comparisons will be made with other countries, particularly theUnited States and the European Union countries. May be taken for either ECON or EMAN credit,but not both. Prerequisite C- or better in ECON 110.96