Members

STAFF ACHIEVEMENTSA new way to market CowleyCD-ROM project unique approach to recruitingWhen Stu Osterthun, Cowley'sdirector of public relations,poppedin a sample CD-ROM from a collegeon the East Coast, there was just onething on his mind: Cowley had tohave one, too.But the cost, he figured,wouldbe too high for the college to justify.He was wrong.After approaching JasonBennett, owner of Jason BennettProductions of Tulsa, Okla., aboutcreating a marketing CD-ROM forCowley, the only question in theminds of Osterthun and the administrationwas, when do we start."I felt that this was an opportunityto separate Cowley from itscompetition," Osterthun said. "It's apretty unique idea. I was looking forsomething like this to complimentthe rest of our marketing efforts."Bennett, who produced the CDthat first got Cowley's attention,signed on to do the project inFebruary. Once fall arrived, the CDwas ready to go. Admissions representativeswill make the CD availableto all high school guidancecounselors in the area, plus any studentwho has access towith a CD-ROM drive.a computer"I can't sit here and promiseyou that enrollment will increasebecause of this CD," Osterthun said."But I do know that it is something alittle different from what prospectivestudents are used to seeing."The college still maintains itswebsite, and plans to dump some ofthe materials from the CD onto thesite. Also, a printed viewbook stillbeing used, along with programbrochures and the usual forms ofisadvertising.The college was able to do theproject, which included three tripsby Bennett and his staff to ArkansasCity and outreach centers, 2,000CDs, three radio commercials, sixtelevision commercials, and all ofthe production time, for an amountthat didn't break any department'sbudget."I'm very happy with the way itturned out," Osterthun said. "I'manxious to hear feedback fromprospective students, most of whichwill choose Cowley, hopefully."The CD has five basic areas studentscan view. They are the collegecatalog, a viewbook, a campus tour,application instructions, and formsthat can be printed.Portions of the CD will beplaced on the college's website.iRetirementfrom page 11travel and spend time with grandchildren. But Carolisn't quite finished with the classroom. She'll be teachinga class at Boeing in Wichita this summer.Ever since Betty Martin was a youngster, she'swanted to be a librarian. And after serving as a publiclibrarian in Texas, Ohio, Missouri, and Kansas, Martinand her late husband, Jim, settled in Arkansas City inAugust 1976. Jim taught related courses in the IndustrialTechnology Department; Betty was hired as director ofRenn Memorial Library.Betty is a third-generation educator, following inthe footsteps of her parents and grandmother, who happenedto be on the faculty at Joplin Junior College inMissouri. That's where Betty, at age 1 7, began her careerin higher education. The college is now known asMissouri Southern State College.She earned a bachelor's degree from Pittsburg Statein 1957 and a master's degree from PSU in 1976. Sheconducted graduate work in the library at Emporia StateUniversity as well.Higher education libraries,like most other departmentson campus, have changed enormously sinceMartin came aboard in the mid-1970s."An obvious change is the use of computers."Martin said. "But I think it's the students who havebecome so much more sophisticated in their knowledgethat they bring to the library, in what they know andexpect."Martin always has prided herself in being studentoriented.She'll miss them the most."I'm going tomiss my contacts with the studentsand the whole educational atmosphere," Martin said."I've been in it all my life."Changes in the delivery methods of faculty throughthe years also has kept Martin adjusting."I've worked a lot more with faculty to meet theirneeds professionally," she said. "The profession haschanged so much."Martin has two daughters, Sara and Lori, and twograndsons. Sara became a fourth-generation educator inthe family and recently completed 15 years inSchool District No. 465 in Winfield.UnifiedMartin's three sisters and one brother also are educators.Her oldest sister has been a kindergarten teacherfor 37 years, while other sisters are in Denver andLouisville, Ky. Her brother has been on the staff at KUfor 30 years.Travel also is in Martin's plans during retirement."I'm booked up until the first of the year," she said,"then I'll see what my options are. It will be what I wantto do, not what I have to do."