Cazenovia College 2012-2013 Academic Catalog

Visual Communications: Graphic Design
Bachelor of Fine Arts
The Visual Communications: Graphic Design concentration allows students to focus on
design for print media. Print media can include brochures, corporate identity systems,
packaging, environmental graphics, book design, magazine design, newspaper design,
etc.
The curriculum specializes in the design and production of these var­ied print
media. Students will also take courses in Web design and illustration, as these skill sets
are essential for today’s designer. Instruc­tion is geared toward preparing students to
enter a growing and varied job market. They can pursue advanced degrees, go into
business as freelancers, or find employment in corporate art departments, advertising
agencies, design studios, publishing houses, newspapers, magazines, record companies,
multi-media and web design businesses, television studios, package companies, or
printing firms.
Goals:
• Teach students to solve communication problems visually, to partake in conceptual
message development, and to achieve personal creative excellence;
• Help students understand and respond to the cultural influences that shape various
audiences, messages, client needs, and design decisions;
• Develop proficiency in classic media as well as fluency in new technologies; and
• Ensure understanding of basic business practices as designers, including production,
project organization, and working in a team environment.
Special Features:
• Students are required to take two career electives that offer a broad experience
within the Visual Communications degree to maximize their professional experience in
the field.
• In their final year, Visual Communications students complete a comprehensive
senior project in their area of concentration and in collaboration with a professional
contact within the field. These projects and their portfolios are showcased in the College
Art Gallery in April. The exhibition is curated by the students, and offers the
opportunity for friends, family, and industry professionals to view their creative efforts
on a large scale.
• Students and graduates of the Visual Communications program routinely win
regional and national awards for their real-world design work.
• The VC Club takes annual trips to NYC during which students have the opportunity
to tour advertising and design related businesses and visit with authorities in the field.
• Internships are an integral part of the program because they provide students with
valuable professional experience as well as all-important opportunities for networking.
Internship students are placed nationally in corporate or educational art departments,
advertising agencies, design and animation studios, and publishing houses.
• Students spend their entire senior year building print and online portfolios while
conducting successful job searches with mentors in the field. These portfolios are widely
acknowledged by local industry professionals as the best in the region, making graduates
competitive on the job market regionally as well as nationally.
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