Cazenovia College 2012-2013 Academic Catalog

BU 361 Business Promotions
1 credit (CS)
This course will provide a study of
techniques used within a small business
for promotion, marketing and sales.
Students are required to complete
projects, utilizing current technology
available through computers and video.
(Offered spring term)
BU 363 Business Law and Ethics
3 credits (CS)
Introduction to the fundamental
elements of the law and our legal
system as it has developed over time.
The scope of the course will include
specific substantive areas of the law
together with practical application in
our business world. Further, the course
will include an overview of the sources
of law, common law, federal and state
law, ethics, and an analysis of case law
and application as it relates to the
ethical business practices. Students will
also become familiar with the lawsuit
process, rights and remedies. Students
will respond in class-discussion format
that will demonstrate knowledge of
concepts and legal principles, and be
able to interpret, apply and evaluate the
framework in business environments.
At the conclusion of this course,
students will have a basic
understanding of the law, with
emphasis on legal applications and
substantive areas of law most
meaningful in business, industry and
the professions.
and activities, including analysis and
reflection of what they have
accomplished and how to further apply
their knowledge in the future.
Development and refinement of
professional resumes (suitable for their
major and goals), portfolios and
interviewing techniques, preliminary
graduate school discussion, and
transitioning to the workforce, both
professionally and personally, are
covered. Required Prerequisites: Junior
standing
BU 401 International Business
3 credits (CS)
This course examines the environments
in which American companies exist
today from a global perspective. Topics
discussed are competition, distribution,
economics, socio-cultural forces,
finance, natural resources, labor and
politics, and their influence on the
global manager.
BU 411 Introduction to Financial
Management 3 credits (CS)
The course presents problems and
procedures of financial management,
including planning and controlling
capital needs. Financial planning,
analysis and measurements, and the
impact of budgets on human factors
are addressed. The course utilizes casemethod
and problem-solving
techniques. Prerequisites: AC 331
Financial Accounting, and AC 332
Managerial Accounting
BU 399 Equine Business Junior
Seminar
1 credit (CS)
Juniors in the Equine Business
Management specialization will engage
in discussions regarding preparation for
their senior year and internships,
postgraduate preparation discussions
174
BU 413 Entrepreneurship
3 credits (CS)
This course explores the opportunities
for individuals considering
entrepreneurship. The course will focus
on entrepreneurial ventures in business,
product development, and service
industries. Focus will be on the steps