Hornbach-Baumarkt-AG Group
PDF, 3,6 MB - Hornbach Holding AG
PDF, 3,6 MB - Hornbach Holding AG
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GROUP MAN<strong>AG</strong>EMENT REPORT Macroeconomic Framework 39<br />
DIY and garden stores almost at previous year’s level<br />
In 2012, German DIY stores and garden centers were unable<br />
to latch onto the series of successes seen in the three previous<br />
years. According to the BHB sector association, sales in<br />
the DIY sector in Germany in 2012 fell slightly short of the<br />
previous year’s figures. Based on the BHB/GfK report, largescale<br />
DIY stores with indoor sales areas of at least 1,000 m²<br />
per outlet reported a slight reduction in nominal gross sales<br />
by 0.6% to € 18.6 billion (2011/2012: € 18.7 billion). On a<br />
like-for-like basis, i.e. excluding stores newly opened, closed<br />
or significantly renovated in the year under report, the DIY<br />
sector in Germany fell 0.8% short of the previous year’s sales.<br />
In terms of full-year sales, the BHB association reported a<br />
clear dividing line within the year. Basically satisfactory sales<br />
figures in the months from January to August were insufficient<br />
to offset the reluctance among consumers to spend<br />
apparent from September 2012 onwards. One striking aspect<br />
was the loss of sales due to weather conditions, particularly<br />
in April and the late fall of 2012, reflected in a lack of demand<br />
for seasonally appropriate product ranges. Gardenrelated<br />
products in particular performed significantly more<br />
weakly in 2012 than in the previous year. At € 3.8 billion,<br />
gross sales at smaller-scale DIY stores with sales areas of<br />
less than 1,000 m² (DIY shops) matched the previous year’s<br />
figures in the 2012 calendar year. The market volume of all of<br />
Germany’s DIY and home improvement stores that, according<br />
to the harmonized sector calculation, comprises sales at all<br />
DIY megastores with garden centers and DIY shops, declined<br />
by 0.5% to € 22.4 billion in 2012 (2011/2012: € 22.5 billion).<br />
The German DIY sector nevertheless steered a growth course<br />
with its online stores in 2012. Based on figures compiled by<br />
the BHB sector association and the market research company<br />
IFH Retail Consultants, stationary DIY players notched up new<br />
record sales of around € 343 million from their e-commerce<br />
activities. The DIY sector thus posted online sales growth of<br />
around 33% compared with the previous year. Alongside<br />
internet stores operated by stationary DIY players, other distribution<br />
channels are also participating in the online boom.<br />
According to IFH’s calculations, total internet sales with core<br />
DIY product ranges totaled € 1.3 billion in Germany in 2012,<br />
thus surging by 22% compared with the previous year.