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Hornbach-Baumarkt-AG Group

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GROUP MAN<strong>AG</strong>EMENT REPORT Macroeconomic Framework 39<br />

DIY and garden stores almost at previous year’s level<br />

In 2012, German DIY stores and garden centers were unable<br />

to latch onto the series of successes seen in the three previous<br />

years. According to the BHB sector association, sales in<br />

the DIY sector in Germany in 2012 fell slightly short of the<br />

previous year’s figures. Based on the BHB/GfK report, largescale<br />

DIY stores with indoor sales areas of at least 1,000 m²<br />

per outlet reported a slight reduction in nominal gross sales<br />

by 0.6% to € 18.6 billion (2011/2012: € 18.7 billion). On a<br />

like-for-like basis, i.e. excluding stores newly opened, closed<br />

or significantly renovated in the year under report, the DIY<br />

sector in Germany fell 0.8% short of the previous year’s sales.<br />

In terms of full-year sales, the BHB association reported a<br />

clear dividing line within the year. Basically satisfactory sales<br />

figures in the months from January to August were insufficient<br />

to offset the reluctance among consumers to spend<br />

apparent from September 2012 onwards. One striking aspect<br />

was the loss of sales due to weather conditions, particularly<br />

in April and the late fall of 2012, reflected in a lack of demand<br />

for seasonally appropriate product ranges. Gardenrelated<br />

products in particular performed significantly more<br />

weakly in 2012 than in the previous year. At € 3.8 billion,<br />

gross sales at smaller-scale DIY stores with sales areas of<br />

less than 1,000 m² (DIY shops) matched the previous year’s<br />

figures in the 2012 calendar year. The market volume of all of<br />

Germany’s DIY and home improvement stores that, according<br />

to the harmonized sector calculation, comprises sales at all<br />

DIY megastores with garden centers and DIY shops, declined<br />

by 0.5% to € 22.4 billion in 2012 (2011/2012: € 22.5 billion).<br />

The German DIY sector nevertheless steered a growth course<br />

with its online stores in 2012. Based on figures compiled by<br />

the BHB sector association and the market research company<br />

IFH Retail Consultants, stationary DIY players notched up new<br />

record sales of around € 343 million from their e-commerce<br />

activities. The DIY sector thus posted online sales growth of<br />

around 33% compared with the previous year. Alongside<br />

internet stores operated by stationary DIY players, other distribution<br />

channels are also participating in the online boom.<br />

According to IFH’s calculations, total internet sales with core<br />

DIY product ranges totaled € 1.3 billion in Germany in 2012,<br />

thus surging by 22% compared with the previous year.

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