CORRUPTION
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Corruption: Is the Right Message Getting Through?<br />
level corruption, and is closest to the type of message one receives from news coverage of<br />
high profile corruption scandals (Grand Corruption). The final message listed details about the<br />
prevalence of bribery and other local level corruption (Petty Corruption); those details were<br />
sourced from Transparency International’s Global Corruption Barometer Survey’s statistics.<br />
After reading their respective message (or in the case of the control group, not reading one),<br />
all respondents then answered the same questions about their perceptions of corruption, their<br />
willingness to report or otherwise fight corruption, and their interest in engaging in the political<br />
system. So far, the data has been preliminarily scrutinized to see whether and how different<br />
messages provoked different reactions in the follow-up survey questions. Though the analyses<br />
are still in the early stages, it is already clear that the project can begin to answer a couple<br />
questions: Do certain messages heighten worries about corruption, while others ease them?<br />
Do some messages ignite the anti-corruption activist spirit, while others dim it?<br />
Perceptions<br />
The most basic question the project aims to tackle is, do messages about corruption and anticorruption<br />
influence how people think about corruption and anti-corruption efforts? Whether<br />
and to what extent messages about corruption shape perceptions is important because “agents<br />
base their actions on their perceptions, impressions, and views” (Kaufmann et al. 2009: 3).<br />
Messages that alter attitudes towards corruption might therefore offer an important tool in the<br />
fight against corruption, or alternatively serve as an additional barrier in mobilizing popular<br />
support behind genuine resistance to corruption.<br />
International Affairs Forum<br />
The analyses so far of the experimental data reveal two main lessons with respect to the<br />
impact that messages have on beliefs about corruption and anti-corruption. First, messages<br />
about corruption probably will not alter how corrupt people think the government is. There<br />
was no real difference between the control group’s estimation of how common corruption was<br />
and the other groups who were exposed to the four different messages. This is not entirely<br />
surprising; people tend to be passionate in their beliefs about how corrupt the government<br />
is and it is well established that people tend to discount information that disagrees with<br />
perceptions that they strongly hold (see Taber et al. 2009 for an example of research on this<br />
theme). Moreover, the two other studies found that exposure to different types of information<br />
did not shift perceived levels of corruption (Chong et al. 2014; Hawkins et al. 2015).<br />
The second lesson is that all messages about corruption work to heighten worries about<br />
corruption’s consequences. This was unexpected because two of the messages had a positive<br />
tone; to virtually the same degree that the Grand Corruption message—which read like news<br />
coverage of corruption committed by many high ranking officials—increased worries about<br />
corruption’s harm to development, so did the message about the government being successful<br />
in their fight against corruption and the message describing the different ways in which citizens<br />
could get involved in the fight against corruption. It seems as though talking about corruption in<br />
any way triggers worries about its detrimental effects and that is potentially very important. We<br />
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