Asia Personal Care & Cosmetics Market Guide 2016

This publication is a joint effort of two business units within the International Trade
Administration: the U.S. Commercial Service and Industry & Analysis (I&A). Together these
staff, based in both the U.S. and in over 80 overseas posts, represent experts in industry, trade,
economic analysis and small business assistance. They work together to devise and implement
international trade, investment, and export promotion strategies that strengthen the global
competitiveness of U.S. industries. These initiatives unlock export and investment
opportunities for U.S. businesses by combining in-depth quantitative and qualitative analysis
with ITA’s industry relationships.
For more information visit:
www.export.gov
www.trade.gov/industry
The mission of the International Trade Administration, whose mission is to create prosperity by
strengthening the competitiveness of U.S. industry, promoting trade and investment, and
ensuring fair trade and compliance with trade laws and agreements.
Tracy Gerstle, International Trade Specialist in the Office of Materials Industries, served as the
lead editor of this report. Special thanks to Swee-keng Cheong and Tony Michalski, for their
leadership in prior versions of the Asia Cosmetics Market Guide, as well as in reviewing this
report.
Considerable credit is due to ITA’s Global Healthcare Team, who provided the country case
studies, providing considerable market research and field based insights to this report,
including: Swee-keng Cheong, Janet Coulthart, John Kanawati, Angela Han, Janet Li, Pepsi
Maryarini, Chris Ono, Manjushree Pookan, Dey Robles, Ylen Rumeral, Smita Sherigar, Shen
Yan, Tracy Yeoh, Luanne Theseira, and Heesook Baik.
Comments on this report should be sent to Tracy Gerstle: tracy.gerstle@trade.gov. Contacts
for each of the profiled countries are provided in the country profiles.