Asia Personal Care & Cosmetics Market Guide 2016

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toiletries. It is MATRADE’s hope to increase this number by 5% for 2016. Jan-August 2016 domestic exports amounted to RM809 million/ US$194 million. In the cosmetics and personal care sector, the make-up and skin-care product category command the largest market share. In recent years, a significant number of local skin-care companies are shifting towards having their own private label skin care and color cosmetics brands rather than representing foreign brands. This is especially true for the skin-care products targeting the medical professional channels like dermatologists, and plastic surgeons. In Malaysia, the majority of the demand comes from spas and salons, retail stores, and multi-level marketing/direct selling channel. The major U.S. skin-care competitors have traditionally been France and Switzerland. Increasingly, South Korea, Japan, Spain, Italy, Australia and New Zealand are all making inroads into the Malaysian market. Swiss skin-care products are perceived to be at the top end of the scale in terms of pricing, prestige and product efficacy. France has long been regarded as the main go-to country for sourcing skin-care products. The Spanish and Italian skin and hair care providers are seen as alternative value EU providers. The Japanese has always been a supplier country of choice for the premium skin whitening/ brightening product category. The Australians have also traditionally been a major skin-care country supplier to Malaysia, given its geographic proximity and a shared British Commonwealth legacy. New Zealand products are perceived to be more green and eco-friendly centric. The advent of K-pop/ K-drama phenomenon has made all things South Korean, including cosmetics, very attractive. The United States is the leading exporter of product HS3304 for beauty or make-up and skin-care preparation, including sunscreen, manicure or pedicure preparations with 13.12% market share and a value of US$38 million (2015). South Korea comes in second place with 12.68% market share for the corresponding period with an import value of US$36.8 million, while France comes in third with 10.1% market share with a value of US$29.3 million. Increasingly Taiwanese and South Korean brands are becoming more popular with the Malaysian manicure and pedicure market. In fact, Taiwan was the leading exporter to Malaysia and represented 27.44% of the Malaysian manicure or pedicure market. This was followed by South Korea with 14.5%, and the U.S. was ranked third with 13.92%. Unfortunately for the United States, the percentage of change for 2015/2014 is -31.06%, while Taiwan has an increase of 267.99%, and South Korea with 18.04%. HTS Code 3301 Essential Oils 330290 Fragrances & Substances Used as Inputs 3303 Perfumes And Toilet Waters Malaysia Total Personal Care and Cosmetics Imports Description 2011 2012 2013 2014 2015 CAG R 2010 - 2015 3 Year Avg Growt h % Share of 2015 Import s $13,359,112 $14,752,252 $16,275,132 $19,908,867 $19,482,308 8% 20% 2% $57,359,546 $64,813,373 $71,731,889 $79,833,951 $70,858,721 4% -1% 6% $106,284,575 $98,035,012 $94,675,338 $100,810,979 $87,010,086 -4% -8% 8%
3304 Make-Up & Skin-Care Preparation s 3305 Hair Care Products 3306 Oral & Dental Hygiene 3307 Cosmetic & Toilet Preparation s, Inc Shaving, Bath Prep and Deodorants 3401 Soap & Other Products to Wash the Skin 4803 Toilet, Facial Tissue, Towel Or Napkin Stock And Similar Paper, Cellulose Fiber Wadding And Webs, In Rolls Or Sheets 4818 Personal Care Wipes, Diapers, Tampons 5601 Sanitary Towels and Napkins 9603 Personal Care Brushes: Nail, Shaving, Tooth, etc 9605 Toilet Sets for Personal Travel 9619 Diapers and Fem Hygiene Total $1,116,494,85 $1,163,739,82 $1,157,672,23 $1,176,663,99 Imports 0 1 8 1 Source: Trade Policy Information System (TPIS), if marked with a * source is Global Trade Atlas $321,375,374 $310,411,726 $294,796,700 $292,996,168 $291,888,088 -2% -1% 26% $105,665,687 $123,821,502 $122,863,893 $104,811,273 $93,617,158 -2% -24% 8% $75,210,228 $86,478,121 $82,366,124 $90,271,076 $78,483,828 1% -5% 7% $108,525,534 $103,955,136 $109,440,248 $115,146,743 $108,757,686 0% -1% 10% $95,433,514 $99,497,854 $101,896,175 $108,839,692 $103,507,300 2% 2% 9% $38,054,019 $40,376,342 $44,625,538 $45,762,794 $50,029,282 6% 12% 4% $119,971,650 $133,361,903 $32,693,619 $33,853,854 $31,021,045 -24% -5% 3% $26,331,943 $33,046,560 $29,523,585 $32,105,595 $32,262,989 4% 9% 3% $46,590,320 $51,831,248 $43,959,100 $43,988,159 $57,040,585 4% 30% 5% $2,333,348 $3,358,792 $4,752,439 $4,629,647 $4,617,055 15% -3% 0% NA NA $108,072,458 $103,705,193 $96,483,874 NA -11% 9% $1,125,060,00 5 0% -3% 100%
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Asia Personal Care & Cosmetics Mark
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Table of Contents Country Guide: Au
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Overview of the Domestic Market Siz
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Table I: Total Imports of Personal
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interest, if the products are direc
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eached Australia, despite the count
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Cosmetics that make therapeutic cla
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Personal Care & Cosmetics Products
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Eye Shadow $15 $27 $48 $84 Mascara
Page 19 and 20: Baby and child specific products ar
Page 21 and 22: 2015 Key Figures: • 63,241 visits
Page 23 and 24: • Stamped copies of power of atto
Page 25 and 26: HS Code Description Tariff VAT Cons
Page 27 and 28: Personal Care & Cosmetics Products:
Page 29 and 30: Hong Kong’s total imports, includ
Page 31 and 32: In developing a distribution strate
Page 33 and 34: In premium skincare products, consu
Page 35 and 36: Hong Kong. Other leading U.S. skinc
Page 37 and 38: 3. “Dermo-skincare products” fo
Page 39 and 40: Personal Care & Cosmetics Products
Page 41 and 42: functional items to more advanced a
Page 43 and 44: market in India. For a new imported
Page 45 and 46: • Product Mix at the trade show:
Page 47 and 48: - The office of the Drug Controller
Page 51 and 52: Distributors notice that products w
Page 53 and 54: ecommended for substantial entry in
Page 55 and 56: Imports from Southeast Asian neighb
Page 57 and 58: - Issued by the manufacturer/princi
Page 59 and 60: products. From the viewpoint of not
Page 61 and 62: Fragrances, especially new product
Page 63 and 64: Shaving Prep 3.00 6.00 13.00 65.00
Page 65 and 66: Color Cosmetics Japanese women use
Page 67 and 68: Upon receipt of the manufacturing o
Page 69: Personal Care & Cosmetics Products
Page 73 and 74: The younger generation females tend
Page 75 and 76: The majority of the mass market cos
Page 77 and 78: 27.44% of the Malaysian manicure or
Page 79 and 80: to the Muslim consumers should be a
Page 81 and 82: • Population changes will shape e
Page 83 and 84: United Kingdom $23,932 4% $25,649 4
Page 87 and 88: In addition to personal care produc
Page 89 and 90: purchases across all socio-economic
Page 93 and 94: Leading international brands contin
Page 95 and 96: moisturizer than a foundation and y
Page 97 and 98: 2. Hair care preparations (shampoos
Page 99 and 100: There are no import or custom dutie
Page 101 and 102: 2012 2013 2014 2015 Total Market Si
Page 103 and 104: Since the demand for new retail cha
Page 105 and 106: Overview of the Domestic Market US
Page 107 and 108: Annex
Page 109 and 110: COSMETICS MARKET READINESS ASSESSME
Page 111 and 112: Product Function No Not required if
Page 117 and 118: Product Notification Cosmetics prod
Page 119 and 120: Percentage of Ingredients Claimed N
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Product Sample Labeling Country of
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ASEAN Table: Cosmetics Indonesia Ma
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Australia Personal Care and Cosmeti
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Table 2: China Imports of Personal
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Table 4: China's Imports of Persona
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HTS Code Description 2011 2012 2013
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HONG KONG'S DOMESTIC EXPORTS BY PRO
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HONG KONG'S IMPORTS BY PRODUCTS, 20
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HONG KONG'S IMPORTS FROM THE U.S. B
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HONG KONG'S IMPORTS FROM FRANCE BY
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HONG KONG'S IMPORTS FROM KOREA (SOU
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India Personal Care and Cosmetics T
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Indonesia Personal Care and Cosmeti
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Japan Personal Care and Cosmetics T
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Malaysia Personal Care and Cosmetic
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Table 2: Philippines Imports of Per
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Table 4: Philippines's Imports of P
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Table 10: Imported Products Share o
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Table 13: HS 37: Cosmetic & Toilet
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Singapore Personal Care and Cosmeti
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South Korea Personal Care and Cosme
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1401 Constitution Avenue, NW Washin
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Asia Personal Care & Cosmetics Market Guide 2016

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