Asia Personal Care & Cosmetics Market Guide 2016

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Resources & Contacts Japan Cosmetics Industry Association Cosmetics Importers Association of Japan Personal Care Products Council American Chamber of Commerce in Japan Japan Nailist Association http://www.jcia.org http://www.ciaj.gr.jp http://www.personalcarecouncil.org/ http://www.accj.or.jp/ http://www.nail.or.jp The U.S. Commercial Service in Tokyo, Japan can be contacted via e-mail at: Tokyo.Office.Box@trade.gov Phone: 81-3-3224-5074; Fax: 81-3-3589-4235; or visit our website: http://www.buyusa.gov/japan/en/ For More Information: Chris Y. Ono, Senior Commercial Specialist U.S. Embassy, Tokyo 1-10-5 Akasaka, Minato-ku, Tokyo 107-8420, Japan Tel: 81-3-3224-5074 E-mail: chris.ono@trade.gov
Personal Care & Cosmetics Products Country Guide: Malaysia Executive Summary Malaysia’s total trade volume for personal care and cosmetics products was about US$2.24 billion in 2015. Over 50% of this demand was met by US$1.13 billion in imports. In descending order, China, Thailand, France, EU28, the United States, South Korea and Japan are the main exporters to Malaysia. Skin-care products (including sunscreen and after sun care) command the biggest market share with a total import valued of US$292 million. This is followed by cosmetics and toilet preparations (including shaving, bath preparation and deodorants) with a value of US$109 million. Third highest import category for Malaysia are soaps and other skin-wash products, valued at US$104 million. The three year average of U.S. exports to Malaysia was 25% between 2013 and 2015 and experienced a Compound Annual Growth Rate (CAGR) of 9% from 2010 to 2015. In 2015, total U.S. exports to Malaysia for this product category were US$78.9 million. This is an increase of 11% from the previous year. Demand for this sector is expected to be optimistic beyond 2016. Overview of the Domestic Market Size and Growth Trends in the Domestic Industry Despite the concurrent appreciation of the U.S. dollars and the devaluation of Malaysia’s currency (Ringgit Malaysia) in 2015 and 2016, and slowdowns in government spending, exports to Malaysia have continued to grow over the past five years albeit at a slower rate. Imports of cosmetics and particularly U.S. products have been undeterred by the slowdown, with U.S. products imports increasing by 25% over the past five years. As growth in the Malaysia’s economy picks up, cosmetics imports are expected to grow. Malaysia’s overall total trade for 2015 was US$376 billion. China is the top trading partner with 15.8% market share, followed by Singapore (13.0%), the European Union (10.1%), and the United States (8.8%). Malaysia imports 54% of its goods from East Asia, with the largest share from China. The advanced economies (the United States, EU, and Japan) accounted for 26% of imports. The domestic production of cosmetics and toiletries products in Malaysia has been increasing its foothold in the market. There are two categories of domestic manufacturers: multinational companies (MNCs) and domestically owned entities. Major MNCs either have sales office and/or manufacturing facilities in-country/ or regionally with the majority of them focused on the mass consumer markets. While some local manufacturers produce and own their house brands, a big proportion of them focus on contract/ private label manufacturing. There are 210 cosmetic manufacturers in Malaysia who conform to the Good Manufacturing Practices (GMP) requirement in accordance to the ASEAN Guidelines for Cosmetics. According to the Malaysian External Trade Development Corporation (MATRADE) in 2015 Malaysia’s domestic manufacturers exported RM1.124 billion/ about US$270 million worth of cosmetics and
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Asia Personal Care & Cosmetics Mark
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Table of Contents Country Guide: Au
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Overview of the Domestic Market Siz
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Table I: Total Imports of Personal
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interest, if the products are direc
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eached Australia, despite the count
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Cosmetics that make therapeutic cla
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Personal Care & Cosmetics Products
Page 17 and 18: Eye Shadow $15 $27 $48 $84 Mascara
Page 19 and 20: Baby and child specific products ar
Page 21 and 22: 2015 Key Figures: • 63,241 visits
Page 23 and 24: • Stamped copies of power of atto
Page 25 and 26: HS Code Description Tariff VAT Cons
Page 27 and 28: Personal Care & Cosmetics Products:
Page 29 and 30: Hong Kong’s total imports, includ
Page 31 and 32: In developing a distribution strate
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Page 35 and 36: Hong Kong. Other leading U.S. skinc
Page 37 and 38: 3. “Dermo-skincare products” fo
Page 39 and 40: Personal Care & Cosmetics Products
Page 41 and 42: functional items to more advanced a
Page 43 and 44: market in India. For a new imported
Page 45 and 46: • Product Mix at the trade show:
Page 47 and 48: - The office of the Drug Controller
Page 51 and 52: Distributors notice that products w
Page 53 and 54: ecommended for substantial entry in
Page 55 and 56: Imports from Southeast Asian neighb
Page 57 and 58: - Issued by the manufacturer/princi
Page 59 and 60: products. From the viewpoint of not
Page 61 and 62: Fragrances, especially new product
Page 63 and 64: Shaving Prep 3.00 6.00 13.00 65.00
Page 65 and 66: Color Cosmetics Japanese women use
Page 67: Upon receipt of the manufacturing o
Page 71 and 72: 3304 Make-Up & Skin-Care Preparatio
Page 73 and 74: The younger generation females tend
Page 75 and 76: The majority of the mass market cos
Page 77 and 78: 27.44% of the Malaysian manicure or
Page 79 and 80: to the Muslim consumers should be a
Page 81 and 82: • Population changes will shape e
Page 83 and 84: United Kingdom $23,932 4% $25,649 4
Page 87 and 88: In addition to personal care produc
Page 89 and 90: purchases across all socio-economic
Page 93 and 94: Leading international brands contin
Page 95 and 96: moisturizer than a foundation and y
Page 97 and 98: 2. Hair care preparations (shampoos
Page 99 and 100: There are no import or custom dutie
Page 101 and 102: 2012 2013 2014 2015 Total Market Si
Page 103 and 104: Since the demand for new retail cha
Page 105 and 106: Overview of the Domestic Market US
Page 107 and 108: Annex
Page 109 and 110: COSMETICS MARKET READINESS ASSESSME
Page 111 and 112: Product Function No Not required if
Page 117 and 118: Product Notification Cosmetics prod
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Percentage of Ingredients Claimed N
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Product Sample Labeling Country of
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ASEAN Table: Cosmetics Indonesia Ma
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Australia Personal Care and Cosmeti
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Table 2: China Imports of Personal
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Table 4: China's Imports of Persona
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HTS Code Description 2011 2012 2013
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HONG KONG'S DOMESTIC EXPORTS BY PRO
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HONG KONG'S IMPORTS BY PRODUCTS, 20
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HONG KONG'S IMPORTS FROM THE U.S. B
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HONG KONG'S IMPORTS FROM FRANCE BY
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HONG KONG'S IMPORTS FROM KOREA (SOU
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India Personal Care and Cosmetics T
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Indonesia Personal Care and Cosmeti
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Japan Personal Care and Cosmetics T
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Malaysia Personal Care and Cosmetic
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Table 2: Philippines Imports of Per
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Table 4: Philippines's Imports of P
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Table 10: Imported Products Share o
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Table 13: HS 37: Cosmetic & Toilet
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Singapore Personal Care and Cosmeti
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South Korea Personal Care and Cosme
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1401 Constitution Avenue, NW Washin
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Asia Personal Care & Cosmetics Market Guide 2016

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