Asia Personal Care & Cosmetics Market Guide 2016

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Johnson’s. Consumers are increasingly expecting multi-benefit products and Australians tend to be brand loyal, purchasing multiple products from the same brand line. Increasingly in color cosmetics, consumers desire anti-aging benefits, seeking products that emphasize, preserve and protect rather than just improving cosmetic appearance, e.g. wrinkle reduction and evening out skin tone. Trends in social media, including the “selfie trend” and the need to always be camera ready has younger consumers looking for products that offer a flawless look, with contouring, air brushed, and more prominent color combinations in demand. In the premium market, niche products in terms of new active ingredients and products for sensitive skin are in demand. There are also an increasingly number of Aussie produced products, particularly in this segment with brands leveraging direct sales to drive growth. Perfumes and Fragrances: Local market research reports that this segment is somewhat static, due to saturated product offerings, particularly for women’s products. Aggressive price-competition continues to characterize fragrances in Australia, with discount pharmacies such as Chemist Warehouse increasing their share in the category. Discount pharmacies have increased their share through the offering of a wide range of heavily discounted fragrances. In addition, the depreciation of the Australian dollar in 2015, encouraged consumers to shop locally, which lead to the decline in exports in the sector that year. Coty Australia leads sales in the category, with its product line including both mass and premium fragrances such as Marc Jacobs and Calvin Klein, as well as celebrity fragrances It is expected that manufacturers may use brand extensions, such as scented hair sprays and other multi-function products to diversify and increase sales. 3 Hair Care: In the mass segment, similar to other products high levels of competition are driving down value for these products, with L’Oreal the most popular brand. Shampoo sales are somewhat stagnant, with the highest growth in colorants and hair styling products. In the next two years, natural ingredients will drive new product innovations leveraging oils and fruit oils and essences, with consumers also looking for multifunctional benefits. Celebrity endorsements and professional hair products are increasingly penetrating this segment. For example, Kate Middleton’s hair stylist, Richard Ward, launched a 14-piece hair care range, The Chelsea Collection, in 2016, which includes ingredients such as Argan oil and keratin as well as an anti-ageing elixir. 4 Men’s grooming: Vis-a-vis other Asian markets, there is stagnant demand for men’s grooming products, due to increasing acceptance of facial hair and a stubble look. Specialty products such as beard grooming may offer prospects. 3 “Fragrances in Australia.” Euromonitor International. June 2016. 4 “Hair Care Products in Australia.” Euromonitor International. June 2016.
Table I: Total Imports of Personal Care and Cosmetics to Australia (US$) (Thousands) HTS Code Description 2013 2014 2015 3 Year Avg Growth % Share of 2015 Imports 3301 Essential Oils $35,538 $39,183 $49,711 40% 2.00% 330290 Fragrances & Substances Used as Inputs $31,835 $37,418 $31,518 -1% 1.27% 3303 3304 Perfumes And Toilet Waters Make-Up & Skin-Care Preparations $351,877 $310,746 $311,249 -12% 12.54% $590,246 $633,433 $668,731 13% 26.94% 3305 Hair Care Products $225,536 $225,067 $225,991 0% 9.10% 3306 Oral & Dental Hygiene $90,519 $96,746 $104,969 16% 4.23% 3307 Cosmetic & Toilet Preparations, Inc Shaving, Bath Prep and Deodorants $134,075 $133,318 $131,390 -2% 5.29% 3401 Soap & Other Products to Wash the Skin $199,545 $219,176 $224,903 13% 9.06% 4803 Toilet, Facial Tissue, Towel Or Napkin Stock And Similar Paper, Cellulose Fiber Wadding And Webs, In Rolls Or Sheets $133,196 $145,883 $156,562 18% 6.31% 4818 5601 Personal care wipes, Diapers, Tampons Sanitary Towels and Napkins $189,478 $188,302 $194,085 2% 7.82% $25,929 $27,946 $27,311 5% 1.10%
Page 1 and 2: Asia Personal Care & Cosmetics Mark
Page 3 and 4: Table of Contents Country Guide: Au
Page 5: Overview of the Domestic Market Siz
Page 9 and 10: interest, if the products are direc
Page 11 and 12: eached Australia, despite the count
Page 13 and 14: Cosmetics that make therapeutic cla
Page 15 and 16: Personal Care & Cosmetics Products
Page 17 and 18: Eye Shadow $15 $27 $48 $84 Mascara
Page 19 and 20: Baby and child specific products ar
Page 21 and 22: 2015 Key Figures: • 63,241 visits
Page 23 and 24: • Stamped copies of power of atto
Page 25 and 26: HS Code Description Tariff VAT Cons
Page 27 and 28: Personal Care & Cosmetics Products:
Page 29 and 30: Hong Kong’s total imports, includ
Page 31 and 32: In developing a distribution strate
Page 33 and 34: In premium skincare products, consu
Page 35 and 36: Hong Kong. Other leading U.S. skinc
Page 37 and 38: 3. “Dermo-skincare products” fo
Page 41 and 42: functional items to more advanced a
Page 43 and 44: market in India. For a new imported
Page 45 and 46: • Product Mix at the trade show:
Page 47 and 48: - The office of the Drug Controller
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- Issued by the manufacturer/princi
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products. From the viewpoint of not
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Fragrances, especially new product
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Shaving Prep 3.00 6.00 13.00 65.00
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Color Cosmetics Japanese women use
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Upon receipt of the manufacturing o
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Personal Care & Cosmetics Products
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3304 Make-Up & Skin-Care Preparatio
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The younger generation females tend
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The majority of the mass market cos
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27.44% of the Malaysian manicure or
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to the Muslim consumers should be a
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• Population changes will shape e
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United Kingdom $23,932 4% $25,649 4
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In addition to personal care produc
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purchases across all socio-economic
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Leading international brands contin
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moisturizer than a foundation and y
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2. Hair care preparations (shampoos
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There are no import or custom dutie
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2012 2013 2014 2015 Total Market Si
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Since the demand for new retail cha
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Overview of the Domestic Market US
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Annex
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COSMETICS MARKET READINESS ASSESSME
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Product Function No Not required if
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Product Notification Cosmetics prod
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Percentage of Ingredients Claimed N
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Product Sample Labeling Country of
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ASEAN Table: Cosmetics Indonesia Ma
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Australia Personal Care and Cosmeti
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Table 2: China Imports of Personal
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Table 4: China's Imports of Persona
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HTS Code Description 2011 2012 2013
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HONG KONG'S DOMESTIC EXPORTS BY PRO
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HONG KONG'S IMPORTS BY PRODUCTS, 20
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HONG KONG'S IMPORTS FROM THE U.S. B
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HONG KONG'S IMPORTS FROM FRANCE BY
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HONG KONG'S IMPORTS FROM KOREA (SOU
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India Personal Care and Cosmetics T
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Indonesia Personal Care and Cosmeti
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Japan Personal Care and Cosmetics T
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Malaysia Personal Care and Cosmetic
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Table 2: Philippines Imports of Per
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Table 4: Philippines's Imports of P
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Table 10: Imported Products Share o
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Table 13: HS 37: Cosmetic & Toilet
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Singapore Personal Care and Cosmeti
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South Korea Personal Care and Cosme
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1401 Constitution Avenue, NW Washin
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