Eatdrink #44 November/December 2013
The LOCAL food and drink magazine serving London, Stratford and Southwestern Ontario since 2007.
The LOCAL food and drink magazine serving London, Stratford and Southwestern Ontario since 2007.
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№ 44 | <strong>November</strong>/<strong>December</strong> <strong>2013</strong><br />
Ellen Greaves when she was briefly the chef at<br />
Winston’s. “In Montreal, I was a sandwich maker<br />
at Café Titanic in Old Montreal until I took over<br />
the kitchen at Olive et Gourmando.”<br />
Reid enjoys the interaction with his regulars<br />
and clients. “Relationships that are built through<br />
weekly visits give meaning and feedback to a<br />
baker; it helps me with my product consistency<br />
and refinement.” It<br />
is essential to Reid<br />
to produce consistently<br />
tasty baking<br />
that he would want<br />
to eat himself.<br />
“My boss Dyan<br />
Solomon of Olive<br />
et Gourmando in<br />
Montreal and I<br />
would test items<br />
for inclusion in our<br />
selection of fresh<br />
baked goods. We<br />
would go over and<br />
Lindsay describes his sister<br />
Mari-Jane (M.J.) Lobodycz<br />
(above) as “essential to<br />
the business“ as agent and<br />
sales clerk on market days<br />
over a particular<br />
item, i.e. brownies,<br />
until we got<br />
the exact result we<br />
wanted. And when<br />
it went on the menu<br />
we would not vary<br />
the item. The customer expects and should receive<br />
the exact same quality of a particular item every<br />
time they purchase it. ”<br />
Crocks of mincemeat, made with locally harvested<br />
apples, have been marinating since early<br />
fall, and fruit mixtures in brandy and rum have<br />
been baked into cakes and puddings. Reid finely<br />
grinds whole almonds to make the almond<br />
paste for the dark fruitcake. Again this year Reid<br />
has prepared a selection of his and his family’s<br />
personal favourites: Christmas fruit cakes, puddings,<br />
mincemeat pies and tarts, panettone and<br />
gingerbread cookies.<br />
“Small business depends on many variables<br />
lining up. Sometimes your concept gets adapted<br />
to fit the variables. My initial concept was to<br />
supply other businesses. I soon realized that I<br />
could better control the quality of my product by<br />
selling directly and that I could sell directly for<br />
a much better price than wholesale. So, I began<br />
doing farmers’ markets.”<br />
Reid has decided to forgo the indoor Sunday<br />
Market in Stratford this winter. He will rejoin<br />
the Slow Food Market when it returns to Market<br />
Square in May 2014. In the meantime, you<br />
will find Lindsay’s Bakery at the Western Fair<br />
Farmers’ and Artisans’ Market in London on<br />
Saturdays from 7 to 3 pm.<br />
Lindsay’s Bakery<br />
519-276-0686<br />
www.lindsaysbakery.com<br />
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