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Waikato Business News July/August 2017

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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WAIKATO BUSINESS NEWS <strong>July</strong>/<strong>August</strong> <strong>2017</strong><br />

Booming Hamilton gives investors the hard sell<br />

From page 1<br />

3<br />

hectares to the city and the Inland<br />

Port another 480 hectares,<br />

redefining Hamilton’s boundaries<br />

to the south and east. Unlike<br />

recent massive growth to the<br />

north, Peacocke and Ruakura<br />

Inland Port’s relatively close<br />

proximity to central Hamilton<br />

can only boost activity in the<br />

CBD.<br />

Peacocke will bring 3700<br />

new houses over 10 years and<br />

8100 over 30 years while the<br />

inland port will ultimately include<br />

a large housing subdivision,<br />

a 60 hectare logistics zone<br />

and a large commercial area.<br />

Ultimately, the port is tipped<br />

to create at least 6000 new jobs<br />

and make up eight percent of<br />

the city’s land area.<br />

The proposed regional theatre<br />

at the historic Hamilton<br />

Hotel looms as icing on the<br />

cake.<br />

No wonder Hamilton City<br />

Council is talking up the potential<br />

to attract people and business<br />

to the city.<br />

The council’s general manger<br />

for city growth Kelvyn Eglinton<br />

has recently conducted<br />

forums in the business community<br />

to explain how the council<br />

is going to pitch the city as a<br />

place to invest in on a website<br />

‘Hamilton Invest’.<br />

“We got the message that<br />

we need to do something to<br />

start telling the story of Hamilton,”<br />

he says. “You need to<br />

do something that tells of its<br />

economy and lifestyle, we need<br />

to do something that is better<br />

coordinated and a central place<br />

for investment.”<br />

“Hamilton Invest” will<br />

Hamilton City Council<br />

general manager for city<br />

growth Kelvyn Eglinton.<br />

act as a central landing point<br />

for potential investors giving<br />

them detailed information on<br />

economic information, costs,<br />

resources and investment opportunities<br />

in Hamilton and its<br />

surrounding areas. The website<br />

is scheduled to go live on <strong>July</strong><br />

31.<br />

The initiative rides on the<br />

back of incredible growth. Last<br />

year 4400 people came to live<br />

in Hamilton - “a busload full<br />

each week”, as Kelvyn puts it.<br />

“We expect that to be about<br />

the same in <strong>2017</strong> on current<br />

numbers,” he says.<br />

“When the market took<br />

off in 2013 we were building<br />

around 600 houses a year. The<br />

next year we were up to 1200<br />

and we’ve held those numbers<br />

every year since.”<br />

The council’s partnership<br />

with the Government through<br />

its Housing Accord and the<br />

Housing Infrastructure Fund<br />

loan could see those annual<br />

Anthony Jones, group chief executive of Tainui<br />

Group Holdings' partner in the Inland Port, LINX<br />

Cargo Care Group Ltd, with Tainui Group Holdings<br />

chief executive Chris Joblin on site at Ruakura.<br />

numbers climb to 1500 or even<br />

1700 dwellings a year in coming<br />

years.<br />

“Why are we taking this<br />

approach around telling the<br />

story and being better coordinated?<br />

Because we have these<br />

competitive advantages and we<br />

don’t tell the story,” says Kelvyn.<br />

“We don’t tell people that<br />

we are within a 90 minute drive<br />

of half the country’s population.<br />

We don’t tell them that<br />

we have affordable residential<br />

and industrial land. We have<br />

the highest percentage of high<br />

value workforce in the country<br />

- a higher proportion of knowledge<br />

intensive employees than<br />

Auckland and the rest of New<br />

Zealand. Yet we know some<br />

businesses don’t come here because<br />

they don’t think we have<br />

the workforce they require.”<br />

“People don’t realise how<br />

strong our economy is. The<br />

Hamilton economy is worth<br />

$7.6 billion and <strong>Waikato</strong> economy<br />

$21 billion.”<br />

Kelvyn says investment<br />

planned in the CBD will have<br />

a significant impact.<br />

“We know there are call<br />

centres coming from Wellington<br />

and Auckland, we know<br />

there are hotel projects doing<br />

due diligence at the moment,<br />

there’s the DHB building in<br />

Collingwood St, the Genesis<br />

building in Bryce St and the<br />

Anglesea St Medical Centre.<br />

That’s another 1500 people a<br />

day coming into the CBD in the<br />

next 12 months.”<br />

“Adding to that we’ll see<br />

many more apartments in the<br />

city over the next 12 to 18<br />

months. That also will make a<br />

significant change to the CBD.”<br />

- Geoff Taylor is also a<br />

Hamilton City Councillor.<br />

Time to sell your business?<br />

Jono Kennedy<br />

021 045 3871<br />

Otago<br />

Greg Dunn<br />

027 293 0377<br />

Tony Begbie<br />

029 200 6515<br />

Scott Laurence<br />

027 473 5425<br />

Graeme Finch<br />

027 495 3413<br />

Craig Paul<br />

021 786 496<br />

Being in business for yourself is one of the most<br />

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be challenging, it can be tough, but the satisfaction of<br />

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LIC REAA 2008

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