Waikato Business News July/August 2017

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64 WAIKATO BUSINESS NEWS July/August 2017 Taming the Spam Monster Spam is a worldwide electronic epidemic and it’s estimated that 75 percent of all emails are spam. Nobody likes spam, those pesky unwanted emails that flood your inbox, promising easy riches from Nigeria, the perfect partner from Russia, and that inside scoop on the hottest NASDAQ stock pick that’s about to fly sky high. Whenever you receive an email from a sender or subject line you don’t recognise, delete it without opening it. I mean it – just delete it without opening it. It was not sent to you by a human, but by an automatic emailer programme called a “spam-bot”, so you won’t hurt its feelings. These spambots run 24/7, mechanically spewing out spam to millions of email addresses they harvest automatically off website pages. If you do open one of them (or worse still click on “unsubscribe from this email”) you’ve just let the spam-bot know there is a real human reading this email address. Now your value as a “spam target” skyrockets and you’ll get targeted much more aggressively. Even worse, many unsuspecting users have clicked on the links inside spam emails only to find their computers becoming infected with viruses, sometimes resulting in data loss, lost time, and expensive reinstallation repair work. Thankfully Outlook’s built-in folder “Junk Email” automatically scans your incoming email, and moves all suspected spam messages out of your Inbox and into the Junk Email folder. It is quite amazing how well it works. In the early days spam filters were very basic and would just look for keywords and phrases like “make money fast”, “special offer”, “guaranteed results”, etc, but modern spam filters a very sophisticated and carefully analyse the entire content of the email, using impressive sounding techniques like “heuristics”, “fuzzy logic” and “pattern analysis”. If you’re wondering exactly how the Outlook spam filter works, you’re out of luck. Microsoft keeps this a carefully guarded secret so the spam-bots don’t find out and work around it! Spammers get up to all sorts of tricks to try and fool the spam filter. For instance can you spot the difference between CUSTOMERSUP- PORT@KIWIBANK.CO.NZ , CUSTOMERSUPPORT@ KIWlBANK.CO.NZ and CUSTOMERSUPPORT@ KIW1BANK.CO.NZ? At first glance we miss the difference between a capital I (for India), a lower-case l (for Lima), and 1 (the number one). Despite all this, spam emails can still manage to sneak through the spam filter and make it into your inbox at times. What should you do now? If the email does not look familiar just hit delete. Easy. If the email looks like a repeat of a spam message you have already been regularly deleting, you have two options depending on the version of Outlook you are using. For the web-based version (via Office 365) you can help improve the accuracy of the Outlook Spam filter out by right-clicking on the email and selecting “Report as Junk” (or “Mark as Junk”). This sends a copy of the offending email back to the mother ship at Microsoft, which then endeavours to improve the spam filter to block emails like this in the future. Think of “Report as Junk” as a great crowd-sourcing opportunity where we can all work together to help beat the spammers. For the desktop version (Outlook 2013/2016), you can right-click on the message, then select Junk/Block Sender. If you find you’re still getting too many spam messages, you have the option to increase the ferocity of the Outlook spam filter. The upside of this is less spam in your inbox. The downside is an increased risk of “false positives”, where genuine emails may be incorrectly moved to the Junk folder. To change this setting, IT TIPS AND TRICKS > BY JON FEATHERSTONE Jon Featherstone is a director of Hamilton IT training company Right-Click Software Training. Email jon@right-click-training. co.nz or visit www.rightclick-training.co.nz/ from Outlook click “Home” (in the top ribbon bar), Junk, Junk E-mail Options… On the “Options” Tab that is now displayed, you can change the level of junk email protection from “Low” (the default option) to “High”. On a final note, it’s a good habit to scan through your Junk Folder every couple of days. If you spot an email that is not junk, right-click on that email and select “Junk/ Not Junk” or “Mark as not Junk”. This will move it back into your Inbox. Once you have scanned down all the Junk items, right-click the Junk Email Folder and select “Empty Folder or “Delete all”. Office design that works. Recent Project: Seeka Head Office - Modern Office was recently part of the Seeka Head Office move and refurbishment, supplying furniture for office areas, meeting rooms and shared spaces throughout the building. Future-proofing was carefully considered to allow for an evolving workspace as a result of change and growth. Wish your office looked this good? We can help! Whether you need just a few items to give your office a lift or a complete fit-out, we have the products and expertise to create a stylish, functional space which you and your staff can be proud of. Contact Trish to arrange a visit at our Hamilton showroom, 103 Tristram St. 027 555 1518 Trish Stockman, Waikato Business Development Manager Desks | Chairs | Tables | Storage | Soft Seating | Collaboration Furniture www.modernoffice.co.nz | (07) 838 3081 Hamilton | Auckland | Tauranga
Waikato tipped to cash in on rise in Chinese tourism Chinese travellers are spending nearly a third of their income on international travel and Waikato is seeing the benefit. By GEOFF TAYLOR The sixth annual Chinese International Travel Monitor(CITM) released by Hotels.com has revealed that Chinese travellers are spending on average a whopping 28 percent of their income on international travel. They also intend to spend 10 percent more on travel in the next 12 months, with New Zealand ranked number seven for most desired global destination, up five places from 2016. Hamilton & Waikato Tour- ism chief executive Jason Dawson confirms that Waikato is seeing a strong uplift in visitors staying their “first” or “last” nights in the region as visitors. The trend has been growing as visitors make the most of cheaper accommodation and a chance to see Waikato attractions before returning to Auckland. “This is a key message Hamilton & Waikato Tourism has been pushing for the past few years into our key markets and travel trade sector,” he says. “China continues to be a Top ten destinations Chinese travelers are intending to visit in the next 12 months, according to CITM: Country France 18 USA 18 Australia 16 Canada 16 Germany 12 Maldives 11 Japan 10 New Zealand 10 Singapore 10 Thailand 10 UK 10 % of Chinese travelers key market for us as a region and we are seeing some good growth in ‘first or last’ nights from free independent travellers and groups including the China market.” Regardless of many key indicators showing signs of a slowdown in the Chinese economy, this year’s CITM found spending on travel increased across all age brackets, with Chinese travellers spending US$3,600 in the last 12 months – more than a quarter of their income and an increase of four percent compared with the previous year. Nineties millennials are the biggest spenders, allocating 35 percent of their income to travel. The rise of the Chinese ‘more generation’ is a key finding in Hotels.com’s sixth annual CITM report, with Chinese travellers of all age groups revealed as travelling more often and longer, visiting multiple cities per trip, and increasingly influenced by free and easy travel trends. The CITM report reveals that tour buses and group travel are on their way out for Chinese travellers, with independent travel (51 percent), eco-tours (14 percent), and backpacking (12 percent), even among older age groups, on the rise. Shopping no longer holds the attraction it once did for Chinese travellers, taking a whopping 35 percent drop from last year. Dining (55 percent), sightseeing (53 percent) and rest and relaxation activities (41 percent) took out the top spots for daily expenditure by Chinese travellers. The Hotels.com report revealed a gap in what Chinese guests want versus what hotels are providing, highlighting that, by making some adaptions to accommodate Chinese tourists, there is huge potential for New Zealand hotels to further tap into this market. While Kiwi hotels are focusing their efforts on social media and marketing programs in a bid to attract Chinese travellers, the investment in on-site services for Chinese guests has decreased according to the Hotels.com data, with less than one per cent spending more than $10,000. The report identified key areas where hotels could improve their services, according to Chinese travellers: • In-house Mandarin speaking staff was ranked number one by travellers but was low on the list for NZ hoteliers, with only 17 percent currently offering the service and eight percent planning to in the next 12 months. • Chinese payment facilities at hotels, such as Union Pay, rank second for consumers in importance, yet only 12 percent of NZ hotels currently offer these facilities. Indeed, only 18 percent intend to offer them in the next 12 months. • Translated travel guides were ranked number four by travellers but are a low in priority for hoteliers; 24 percent currently offering this and only five percent planning to in future. Jason Dawson says the three tips are good, although quite basic. “In terms of China Union Pay, it can be a bit trickier to set up and expensive, so you would need to pushing through significant numbers to recoup the benefit,” he says. Hotels.com marketing manager for Australia and New Zealand, David Spasovic says the New Zealand tourism industry needs to cater to the new generation of Chinese traveller. “Chinese travellers make up New Zealand’s second largest inbound tourist market with nearly 400,000 visiting New Zealand in 2016. And as the number of Chinese travellers grows so too do their expectations of new, more adventurous and diverse travel offerings. “It is important that hoteliers continue to adapt to the evolving needs of this market and develop tailored hotel services that tap into the enormous spending power of Chinese travellers. Hotels.com is proud to partner with accommodation providers who work hard to ensure Chinese travellers get the most out of their Kiwi travel experience.” In terms of hotel requirements, free Wi-Fi (78 percent), Chinese breakfasts (61 percent), and in-room kettles (31 percent) are still the top requests by Chinese travellers. Interestingly, other observed requests from Chinese travellers include slippers, instant noodles, Chinese TV programs and hotel level or room number preferences, and Feng Shui rooms. The CITM research also identified that, while APAC is still the most popular destination (82 per cent have visited in the past 12 months), Chinese travellers showed a desire to travel even further than before, with countries such as France, the USA, Canada and Germany leaping in popularity. Publisher Alan Neben Ph: (07) 838 1333 Mob: 021 733 536 Email: alan@nmmedia.co.nz Sales director Deidre Morris Ph: (07) 838 1333 Mob: 027 228 8442 Email: deidre@nmmedia.co.nz Editor Geoff Taylor Ph: (07) 838 1333 Mob: 022 694 1595 Email: geoff@nmmedia.co.nz Production Manager Tania Hogg Ph: (07) 838 1333 Email: production@nmmedia.co.nz ADVERTISING INQUIRIES Please contact: Business development manager Jody Anderson Ph: (07) 838 1333 Mob: 027 236 7912 Email: jody@nmmedia.co.nz Advertising account managers Joanne Poole Ph: (07) 838 1333 Mob: (021) 507 991 Email: joanne@nmmedia.co.nz Penny West Ph: (07) 838 1333 Mob: (021) 055 5555 Email: penny@nmmedia.co.nz Suzanne Capon Ph: (07) 838 1333 Mob: (022) 309 9336 Email: suzanne@nmmedia.co.nz ELECTRONIC FORWARDING Editorial: News releases/Photos/Letters: geoff@nmmedia.co.nz Production: Copy/Proofs: production@nmmedia.co.nz Subscriptions: kim@nmmedia.co.nz 12 Mill Street, Hamilton PO Box 1425, Hamilton, 3240. Ph: (07) 838 1333 Fax: (07) 838 2807 | www.nmmedia.co.nz LIQUIDATE IT Corporate undertakers Company liquidations and restructures Kelera Nayacakalou BMS, LLM (Honours) 021 0577198 www.liquidateit.co.nz LODGERENTALS.CO.NZ Contemporary NZ art works for hire in workplaces & private homes. FrEE consultation & installation Consultancy services available. Portfolio Art Hire Janet Knighton P 021 059 0028 E art.hire@xtra.co.nz NOBODY KNOWS HAMILTON LIKE US
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Waikato Business News July/August 2017

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