Waikato Business News July/August 2017

58 WAIKATO BUSINESS NEWS July/August 2017
New Flex Fitness perfect for city workforce
A new vibrant fitness centre in the
heart of Hamilton’s CBD provides the
city’s workforce with a quality training
environment where they can exercise close
to their workplace.
By GEOFF TAYLOR
Since its opening just over
three months ago, membership
is growing fast at
the new Flex Fitness Hamilton
CBD on Winger Subaru’s former
site in Anglesea St.
Flex Fitness CBD is one
of 12 clubs within what is the
fastest growing gym franchise
in the country. Planned growth
see’s six more clubs opening
by year end.
Owner Tony Tracey, who
in three years built up his other
Flex Fitness club based in
Morrinsville into a busy, profitable
community hub. He is ex-
cited about the Hamilton CBD
location on a street which sees
12,000 vehicles a day. He’s already
noticed that the new gym
has become a ‘go to’ place for
CBD employees during the
day.
“It is really a destination
site where workers come either
during their lunch breaks or before
or after work. I’ve noticed
it’s quieter in the evenings so
people are often working out
here before they leave the CBD
each evening.”
Tony says Flex Fitness
Hamilton CBD is benefiting
from the convenience it offers
those working in the city,
many of whom enjoy a boutique-style
environment which
is a bit different than the usual
gym. My focus is always on
the people, creating a culture
and vibe that draws people
together to train in a positive,
supportive environment.
He aims to work closely
with corporates, more of
whom are implementing wellness
packages for their staff as
they see the value of ensuring
employees are active and have
ways to unwind and de-stress.
“We are keen to work with
businesses who may be wanting
to subsidise staff memberships
at Flex Fitness Hamilton
CBD,” says Tony.
Tony enjoys the atmosphere
and culture of Flex Fitness
which he says is different from
the sterile, sameness some
gyms offer.
Tony loves the way Flex
Fitness Hamilton CBD is laid
out and is full of praise for the
work of Luke Machett Builders
Ltd, whose staff worked
FREE GROUP
FITNESS
DURING LUNCH HOURS
long hours to renovate the site
in a short seven week period.
“The building is very different.
It’s a really cool architecturally
designed building by
Noel Jessop with a lot of natural
light. I don’t think there’s
any other gym in New Zealand
that has as much natural light.
It’s quite unique. I’m very
proud of the fact that Flex Fitness
Hamilton CBD looks this
good.
Flex Fitness Hamilton CBD
is the only club in Hamilton
that is an official Hammer
Strength training facility which
we are proud of, we choose
equipment not seen in other
clubs in Waikato yet.
“I like to think of Flex Fitness
as a bit more boutique and
classy. There’s a very different
feel the moment you walk in
and there’s a central area where
members can come and mingle
and have a drink before and
after workouts. Members can
truly feel at home.”
He says the gym plans to
customise the experience even
more by providing meals and
smoothies for members.
Membership of the 24-hour
facility allows clients to train
at other Flex Fitness establishments.
Tony says his experience
at Flex Fitness in Morrinsville
has helped him create
a winning team.
“Having an awesome team
of people around me there
was the key to success at Morrinsville’s
Flex Fitness so I’m
following the same formula
here.”
The team includes, club
manager Erin Herbert, former
Fastlane Fitness manager
George Edmonds. George
is certified in Zuu & Anchor
Training which emphasises
use of your own body weight
and movement rather than traditional
gym equipment and is
seen as the next big thing in
fitness.
Personal trainer Brian Liu
who Tony believes offers a
positive experience for Chinese
members that traditionally
haven’t been big gym goers
due to the language barrier they
can face. He is newly qualified
and very eager and passionate.
Sarah Browne and Kellee
Henton make up the personal
training team, both having
worked in other Flex Fitness
clubs before joining Flex CBD
so are adverse with how our
clubs function.
Expert nutritional advice is
available within the club from
Brad Gorlicki who owns his
own business FlexiDiet.
Tony says Flex Fitness
Hamilton CBD offers free trials,
giving people a chance to
come and train in the environment.
“I hope once people get
to experience the unique culture
here they’ll join up,” he
says.
“We are not all about volume
at Flex Fitness, creating a
workout space which members
can all achieve their set goals is
the aim. Being able to open the
large glass sliding doors helps
to extend workout space for
members, which has proven to
be very popular.
“We want to be a professional
one stop fitness and
health club which is convenient
for members, many of
whom lead busy lives. We are
all about the experience.”
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