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Waikato Business News July/August 2017

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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WAIKATO BUSINESS NEWS <strong>July</strong>/<strong>August</strong> <strong>2017</strong> 59<br />

Book your spot<br />

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Fieldays<br />

a focus for<br />

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Delegations from nearly 20 countries are<br />

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Fieldays as the Southern Hemisphere’s<br />

largest agricultural event underlines its<br />

reputation as an essential tool in the<br />

country’s trade relationships.<br />

T<br />

By GEOFF TAYLOR<br />

he 49th Fieldays at<br />

Mystery Creek is gearing<br />

up to be another<br />

massive event following on<br />

from last year when despite<br />

very tough economic conditions<br />

for dairying, Fieldays<br />

attracted its second highest<br />

attendance ever.<br />

Many of the 1100 exhibitors<br />

have begun the often significant<br />

job of erecting sites and<br />

New Zealand National Fieldays<br />

Society chief executive Peter<br />

Nation says staff have inducted<br />

more than 7000 tradespeople<br />

to work on the 114 hectare<br />

property. Meanwhile volunteer<br />

numbers have been expanded<br />

this year to nearly 300 for the<br />

June 14 event.<br />

Fieldays’ theme this year<br />

is “Leading Change” and one<br />

vital element of that is leveraging<br />

off Fieldays’ international<br />

representation, says Peter.<br />

“We have nearly 20 countries<br />

coming to exhibit or<br />

visit.”<br />

He says this includes a<br />

Agri<strong>Business</strong> <strong>News</strong><br />

United Kingdom delegation<br />

which has extra significance<br />

in the post-Brexit era, while<br />

the many other delegations<br />

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“Meanwhile China is bringing<br />

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missions and the Koreans are<br />

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“Trade missions are looking<br />

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Fieldays enables willing buyers<br />

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and form trade relationships.<br />

That is why we have the<br />

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The theme “Leading<br />

Change” relates to Fieldays’<br />

two underling goals which are<br />

growing agriculture through<br />

innovation, internationalisation<br />

and education and bringing<br />

town and country closer<br />

together.<br />

The “pillars” of internationalisation,<br />

innovation<br />

and education are represented<br />

at the event through the<br />

Continued on page 4<br />

Read the full story at<br />

spark.co.nz/hamiltonbusinesshub<br />

ASK WHAT WE CAN DO FOR YOUR BUSINESS<br />

0800 482 426 info@hubhamilton.co.nz<br />

<strong>Waikato</strong><br />

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