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Waikato Business News July/August 2017

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the
voice of the region’s business community, a business community
with a very real commitment to innovation and an ethos of
co-operation.

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64 WAIKATO BUSINESS NEWS <strong>July</strong>/<strong>August</strong> <strong>2017</strong><br />

Taming the<br />

Spam Monster<br />

Spam is a worldwide electronic epidemic<br />

and it’s estimated that 75 percent of all<br />

emails are spam.<br />

Nobody likes spam,<br />

those pesky unwanted<br />

emails that flood your<br />

inbox, promising easy riches<br />

from Nigeria, the perfect<br />

partner from Russia, and that<br />

inside scoop on the hottest<br />

NASDAQ stock pick that’s<br />

about to fly sky high. Whenever<br />

you receive an email<br />

from a sender or subject line<br />

you don’t recognise, delete it<br />

without opening it. I mean it –<br />

just delete it without opening<br />

it. It was not sent to you by<br />

a human, but by an automatic<br />

emailer programme called<br />

a “spam-bot”, so you won’t<br />

hurt its feelings. These spambots<br />

run 24/7, mechanically<br />

spewing out spam to millions<br />

of email addresses they harvest<br />

automatically off website<br />

pages.<br />

If you do open one of them<br />

(or worse still click on “unsubscribe<br />

from this email”)<br />

you’ve just let the spam-bot<br />

know there is a real human<br />

reading this email address.<br />

Now your value as a “spam<br />

target” skyrockets and you’ll<br />

get targeted much more aggressively.<br />

Even worse, many<br />

unsuspecting users have<br />

clicked on the links inside<br />

spam emails only to find their<br />

computers becoming infected<br />

with viruses, sometimes resulting<br />

in data loss, lost time,<br />

and expensive reinstallation<br />

repair work.<br />

Thankfully Outlook’s<br />

built-in folder “Junk Email”<br />

automatically scans your incoming<br />

email, and moves all<br />

suspected spam messages out<br />

of your Inbox and into the<br />

Junk Email folder. It is quite<br />

amazing how well it works.<br />

In the early days spam filters<br />

were very basic and would<br />

just look for keywords and<br />

phrases like “make money<br />

fast”, “special offer”, “guaranteed<br />

results”, etc, but modern<br />

spam filters a very sophisticated<br />

and carefully analyse<br />

the entire content of the email,<br />

using impressive sounding<br />

techniques like “heuristics”,<br />

“fuzzy logic” and “pattern<br />

analysis”. If you’re wondering<br />

exactly how the Outlook<br />

spam filter works, you’re out<br />

of luck. Microsoft keeps this a<br />

carefully guarded secret so the<br />

spam-bots don’t find out and<br />

work around it!<br />

Spammers get up to all<br />

sorts of tricks to try and fool<br />

the spam filter. For instance<br />

can you spot the difference<br />

between CUSTOMERSUP-<br />

PORT@KIWIBANK.CO.NZ<br />

, CUSTOMERSUPPORT@<br />

KIWlBANK.CO.NZ and<br />

CUSTOMERSUPPORT@<br />

KIW1BANK.CO.NZ? At first<br />

glance we miss the difference<br />

between a capital I (for India),<br />

a lower-case l (for Lima), and<br />

1 (the number one).<br />

Despite all this, spam<br />

emails can still manage to<br />

sneak through the spam filter<br />

and make it into your inbox<br />

at times. What should you<br />

do now?<br />

If the email does not look<br />

familiar just hit delete. Easy.<br />

If the email looks like a<br />

repeat of a spam message you<br />

have already been regularly<br />

deleting, you have two options<br />

depending on the version<br />

of Outlook you are using.<br />

For the web-based version<br />

(via Office 365) you can help<br />

improve the accuracy of the<br />

Outlook Spam filter out by<br />

right-clicking on the email and<br />

selecting “Report as Junk” (or<br />

“Mark as Junk”). This sends<br />

a copy of the offending email<br />

back to the mother ship at Microsoft,<br />

which then endeavours<br />

to improve the spam filter<br />

to block emails like this in the<br />

future. Think of “Report as<br />

Junk” as a great crowd-sourcing<br />

opportunity where we can<br />

all work together to help beat<br />

the spammers.<br />

For the desktop version<br />

(Outlook 2013/2016), you can<br />

right-click on the message,<br />

then select Junk/Block Sender.<br />

If you find you’re still getting<br />

too many spam messages,<br />

you have the option to increase<br />

the ferocity of the Outlook<br />

spam filter. The upside<br />

of this is less spam in your<br />

inbox. The downside is an<br />

increased risk of “false positives”,<br />

where genuine emails<br />

may be incorrectly moved to<br />

the Junk folder.<br />

To change this setting,<br />

IT TIPS AND TRICKS<br />

> BY JON FEATHERSTONE<br />

Jon Featherstone is a director of Hamilton IT training company<br />

Right-Click Software Training. Email jon@right-click-training.<br />

co.nz or visit www.rightclick-training.co.nz/<br />

from Outlook click “Home”<br />

(in the top ribbon bar), Junk,<br />

Junk E-mail Options… On<br />

the “Options” Tab that is now<br />

displayed, you can change the<br />

level of junk email protection<br />

from “Low” (the default option)<br />

to “High”.<br />

On a final note, it’s a good<br />

habit to scan through your<br />

Junk Folder every couple of<br />

days. If you spot an email<br />

that is not junk, right-click on<br />

that email and select “Junk/<br />

Not Junk” or “Mark as not<br />

Junk”. This will move it back<br />

into your Inbox. Once you<br />

have scanned down all the<br />

Junk items, right-click the<br />

Junk Email Folder and select<br />

“Empty Folder or “Delete<br />

all”.<br />

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