Banking for 7 billion and 7 million
New challenges and opportunities of globalization Global Investor, 03/2006 Credit Suisse
New challenges and opportunities of globalization
Global Investor, 03/2006
Credit Suisse
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GLOBAL INVESTOR 3.06 Lead — 13<br />
will increase dramatically. Both developments call <strong>for</strong> a clear shift<br />
in front units’ service strategies as well as in product <strong>and</strong> wealth<br />
management structures towards an embedded wealth management<br />
model.<br />
Infrastructure investments to boom further — The search <strong>for</strong><br />
work <strong>and</strong> prosperity is fueling the growth of the mega-cities. The<br />
United Nations expects close to 60% of the world’s population to<br />
be living in urban areas by 2030, up from 48.7% today. To grasp<br />
the true dimension of this development: this growth is equal to<br />
roughly one new city the size of Barcelona emerging every 10 days!<br />
The lion’s share of growth is expected to stem from the less developed<br />
regions in Asia <strong>and</strong> Africa. The percentage of the population<br />
living in urban areas in Africa is expected to increase from 14.7% in<br />
1950 to 50.7% in 2030, roughly 3.5 times more than at present.<br />
The same metrics in Asia imply more than a tripling of the urban<br />
population over the same period. The fact that investments in the<br />
infrastructure of emerging countries are necessary goes without<br />
saying. However, this is also true of older cities in developed markets,<br />
which have not been designed <strong>for</strong> the mobile urban citizen or<br />
the sheer size of the 21st century city. This will result in tremendous<br />
<strong>and</strong> costly long-term infrastructure investments as well as a<br />
trend towards more decentralization of the biggest cities around<br />
the globe. To find a way to finance the infrastructure investments<br />
of the 21st century, further privatization, such as plans currently<br />
calling <strong>for</strong> the privatization of parts of the German highway system<br />
– until now the country’s “sacred cow” – might soon become<br />
reality.<br />
Migration gains — The World Bank estimates that a rise in migration<br />
from developing countries would generate gains <strong>for</strong> the world<br />
economy to the benefit of all of us. Migration amounting up to 3%<br />
of the work<strong>for</strong>ce of high-income countries could lead to a global<br />
output gain of USD 356 <strong>billion</strong> by 2025. This is estimated to be<br />
double the global gain from full trade liberalization. Migrants’ level<br />
of education <strong>and</strong> salary has an effect on the amount of the remittances<br />
they send home. Studies done <strong>for</strong> the United States suggest<br />
that highly educated <strong>and</strong> well-paid migrants – 80% of Indians<br />
working in the USA have a college degree – tend to save <strong>and</strong> invest<br />
in the host country. It is quite likely that the majority of well-educated<br />
migrants come from well-situated families not requiring as<br />
much support from abroad. By contrast, less educated workers<br />
such as the Hispanics in Cali<strong>for</strong>nia or Texas tend to send home a<br />
higher amount, which is estimated at up to USD 500 per month on<br />
average. The migration revolution discussed thus far is leading to<br />
new opportunities in banking:<br />
<strong>Banking</strong> <strong>for</strong> 7 <strong>billion</strong> people: Today’s migration is impacting the<br />
whole range of banking services. Many of today’s migrants are<br />
displaced or are refugees with the potential to become the retail<br />
banking client of the near future. On top of this, the mobility of the<br />
21st century citizen is, thanks to short travel distances, higher than<br />
ever be<strong>for</strong>e, resulting in a rising number of high-skilled economic<br />
refugees <strong>and</strong> the flex-patriate group at the top end (see figure 7).<br />
<strong>Banking</strong> <strong>for</strong> 7 <strong>million</strong> people: The vast growth in private banking<br />
is currently being driven by Asia <strong>and</strong> Latin America. Aging in the<br />
developed part of the world leads to a generational wealth transfer<br />
in private banking. The different needs of new <strong>and</strong> younger clients,<br />
who, as studies show, have a higher degree of investment sophistication,<br />
are leading to changes in the structure of private banking<br />
services offered.<br />
Labor migration to heat up retail banking<br />
Globally, the number of people living outside their home countries is<br />
estimated to be at 175 <strong>million</strong> <strong>and</strong> rising rapidly. Although migrant<br />
remittances are an old issue in the migration debate, they have<br />
received greater attention in recent years. The obvious reason <strong>for</strong><br />
this is the sharp rise in the flow of remittances into developing countries<br />
(see table 1, figure 4), which makes this volume-driven business<br />
attractive. The aim of these people is often to support the family left<br />
at home. To do so, some <strong>for</strong>m of money transfer service, <strong>and</strong> hence<br />
banking relationship, is required. Migration is likely to give rise to a<br />
new group of banking clients <strong>and</strong> banks will have to adapt their<br />
<br />
Table 1<br />
Remittances to developing countries<br />
Today’s migration is impacting the whole range of banking services. Globally, the number of people living outside their home<br />
countries is estimated to be at 175 <strong>million</strong> <strong>and</strong> rising rapidly, with a corresponding sharp rise in the flow of remittances into developing<br />
countries at the lower end of the banking range.<br />
Source: World Bank, United Nations<br />
in USD bn 1990 1995 2000 2001 2002 2003 2004 2005 Change 2001–2005 in %<br />
Latin America 5.8 13.4 20.1 24.4 28.1 34.8 40.7 42.4 74<br />
South Asia 5.6 10.0 17.2 19.2 24.2 31.1 31.4 32.0 67<br />
East Asia 3.3 9.7 16.7 20.1 27.2 35.8 40.9 43.1 114<br />
Middle Asia <strong>and</strong> North Africa 11.4 13.4 13.2 15.1 15.6 18.6 20.3 21.3 41<br />
Europe <strong>and</strong> Central Asia 3.2 8.1 13.4 13.0 13.3 15.1 19.4 19.9 53<br />
Sub-Saharan Africa 1.9 3.2 4.9 4.7 5.2 6.8 7.7 8.1 72<br />
World (developing <strong>and</strong> industrial) 65.6 101.6 131.5 147.1 166.2 200.2 225.8 232.3 58