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New challenges and opportunities of globalization Global Investor, 03/2006 Credit Suisse

New challenges and opportunities of globalization
Global Investor, 03/2006
Credit Suisse

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GLOBAL INVESTOR 3.06 Enrichment — 50<br />

conspiracy <strong>and</strong> fraud charges, but there might also be links to the<br />

company that he headed, which dismissed him after the charges<br />

were announced. In addition, the company had to shut down all its<br />

websites following a temporary restraining order.<br />

Gambling addiction prevention or revenue source?<br />

Gambling restrictions in Germany <strong>and</strong> Switzerl<strong>and</strong> are primarily<br />

aimed at preventing addiction, <strong>and</strong> as a positive side effect they<br />

sluice <strong>million</strong>s worth of additional tax revenue into the respective<br />

countries’ government coffers. The surplus revenue from their nonprofit<br />

gambling organizations is used to fund cultural, sporting <strong>and</strong><br />

charitable institutions <strong>and</strong> activities. Consequently, liberalization in<br />

the various European countries is being pursued only haltingly<br />

to keep this key source of revenue from drying up prematurely.<br />

Bettors are thus flocking in droves to the gray market in cyberspace.<br />

Gambling industry experts estimate that four out of five<br />

bets in Germany <strong>and</strong> a whopping nine out of ten wagers in Switzerl<strong>and</strong><br />

are placed with non-state operators. Hence, a huge proportion<br />

of gambling is conducted in the so-called gray zone <strong>and</strong> thus evades<br />

state control. Incidents of match fixing will probably also tend to<br />

increase, as evidenced by the recent sc<strong>and</strong>als in Germany <strong>and</strong><br />

Italy. Early detection of match fixing requires an active exchange<br />

of in<strong>for</strong>mation between gambling control authorities <strong>and</strong> betting<br />

offices. However, since betting operators conduct their business in<br />

the gray zone, they do not officially exist <strong>and</strong> no exchange of in<strong>for</strong>mation<br />

takes place. Active in<strong>for</strong>mation sharing could facilitate<br />

early detection of irregularities such as inordinately large wagers.<br />

The recent sc<strong>and</strong>als in Germany (Bundesliga in 2005) <strong>and</strong> Italy are<br />

likely just the tip of the iceberg. It’s generally assumed that most of<br />

the betting manipulation involves lower-league matches because<br />

those largely take place away from the public eye <strong>and</strong> are thus<br />

subject to less scrutiny.<br />

Betting operators have different ways of calculating payout<br />

odds. One way is with fixed odds, which barely fluctuate or do not<br />

change at all during the betting period, regardless of the size <strong>and</strong><br />

volume of the wagers involved. To set odds on a match result, the<br />

bookmaker relies on statistics based on past per<strong>for</strong>mance, player<br />

lineups <strong>and</strong> so <strong>for</strong>th. The betting window closes be<strong>for</strong>e the match<br />

starts. The bookmaker bears the financial risk entailed if the odds<br />

are set incorrectly.<br />

Another way is with flexible odds, which are determined exclusively<br />

by the size <strong>and</strong> volume of the wagers involved <strong>and</strong> are not<br />

affected by the actual probability of a given outcome. Under the<br />

flexible-odds method, bets are also accepted during the match <strong>and</strong><br />

the betting period ends with the final whistle. The betting operator<br />

deducts its commission <strong>and</strong> then pays out the rest of the wager<br />

pool to the winners. It can basically be assumed that in<strong>for</strong>mationefficient<br />

betting odds accurately reflect the occurrence probability<br />

of the possible outcomes. Betting operators most likely use<br />

a mixed method to set odds; each operator guards the effective<br />

odds-setting method employed as a proprietary business secret.<br />

Figure 1<br />

Source: Global Betting <strong>and</strong> Gambling Consultants (GBGC)<br />

Spending on gambling<br />

European gaming volumes could quadruple over the next 10 years<br />

if gambling becomes as liberal as it is in Australia.<br />

In % of GDP<br />

2.5<br />

2<br />

1.5<br />

1<br />

0.5<br />

0<br />

Australia<br />

USA<br />

Europe<br />

Liberalization is moving along<br />

We believe that a liberalized market will be easier to control than<br />

a gray market <strong>and</strong> there<strong>for</strong>e anticipate a trend toward further<br />

deregulation. Since deregulatory progress is hardly likely to be<br />

achieved at the national level, a partial liberalization will probably be<br />

strived <strong>for</strong> <strong>and</strong> pushed through at the European level. Setbacks like<br />

the recent one in Germany, where the Superior Administrative

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