Creative HEAD October 2017

#BusinessEdit
JASON HALL
R+CO
R+CO IS A COLLECTIVE,
WHAT DOES THAT MEAN?
R+Co is not based on a single
hairdresser or technique;
instead it looks at the
totality of the industry and
reflects that. Our collective is
composed of a rule-bending
group of not-so-like-minded
individuals whose sum is
definitely greater than the
parts: Howard McLaren,
Garren and Thom Priano.
HOW ARE THE PRODUCTS
DEVELOPED?
R+Co is about an experience,
and the packaging begins that
– it’s equal to the actual use
of the products. The product
names evoke a feeling, a
place or an attitude. A scene
profile is utilised across the
line, and all the products are
formulated without parabens
and sulphates, mineral oil
or petroleum. With that
in mind, the line is colour
safe, vegetarian, cruelty and
gluten-free.
HOW DO TECHNOLOGY AND
EDUCATION PLAY THEIR
PARTS?
The R+Co app is a capsule
of knowledge. Video content
aids learning in the salon and
for clients on randco.com,
the app, and on YouTube!
The R+Co education culture
kicked off earlier in the year
in the UK, too.
Q
A
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
MARK WOOLLEY,
ELECTRIC HAIRDRESSING
Have you ever had a coach or a mentor? @nasalhairspray
Anthony Mascolo! I met him when I was 18 years old and I spent time assisting him. He balances
creativity with business sense perfectly. Also, Skee from Saks. He’s helped me a lot with the
business element of the brand.
What made you decide to create your own products and how did you make it happen?
@Jo_Timperley
It wasn’t something I had set out to do but I met a guy in Paris and talked about developing
products from scratch. That was how I wanted to do it, so I did! It was during the time of undone
hair and I was keen to make a product to help create that look – Electric ºC-5 Smoothing Cream
was born. Michael Gordon of Bumble and bumble was always a huge inspiration to me and he
gave me personal insight into making my own brand. As with anything, be authentic and don’t just
create a product to sell a business name. Also, don’t let failure set you back.
We’ve all faced difficult times – which challenge made you contemplate giving up and what
was the motivation to carry on? @toptotoebliss
We all need to learn to embrace fear. Without fear, we wouldn’t have the energy to get up and give
something new and challenging a go. I can’t say that I have ever contemplated giving up though.
If I had done, then I would have to reconsider whether this was the right path for me. Brand
building is always difficult but that’s motivation in itself. Just grit your teeth and keep on. It will
pay off in the end.
What’s the one thing you’ve changed in your business that has reaped you the best results?
A persistent @nasalhairspray
It’s going to be the recently renovated Great Thatched Barn at Falmer Court near Brighton, which
is my home and the home of Electric. We have plans to build our new head office there as well as
incorporate a destination salon, production lab, studio and educational facility.
Next issue: Paul Edmonds. Tweet us at @creativeheadmag
Insider Insight
Supported
by
The increase in bookings you could see if you have 10+ positive customer reviews of your salon.
5x
Salons with great reviews get more bums on seats. Fact. We also know that 72 per cent of customers
trust online reviews over celebrity endorsement or advertising. So if a customer is looking to book
your salon for the first time, reviews are going to influence their decision. Aim for more than 50
reviews, but remember that the most important thing is quality!
To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515
38 CREATIVE HEAD