Creative HEAD October 2017

THE CUTS
IN HIS OWN
WORDS
“My inspiration is from
the ’70s trend on the
catwalks. I want to push
the hair to expose the
mullet shape but present
it in a bigger way to show
texture and definition in
the same look.”
“I wanted to focus on the
pattern trends coming
through men’s hair.
My aim was to create
something simple yet
impactful, and something
I could tie into the cut.
This technique added
depth and intricacy
without overshadowing
the final image.”
“I was inspired by the
old school ’90s cuts, but
I wanted to tap into the
wet-look trend from the
catwalk. By combining a
soft, unstructured look
with a wet texture, I
combed in a base shape
to start and ruffled to
finish with something
soft and chaotic.”
unique for each individual. That tailored approach has seen his
men’s clientele increase by an impressive 70 per cent in the last
year alone. Based at Jamie Stevens Hair in Kensington, he has
moved up through the ranks to artistic director and now enjoys
more responsibility when it comes to its creative outlook.
And working as Jamie’s right-hand man has seen Jonathan
take on the responsibility of looking after the salon’s celebrity
clientele and the roster of musicians that the brand works
with – he’s also busy on breakfast TV, celebrity panel shows,
live music events and photographic campaigns. Those who
have sat in Jonathan’s chair include Olly Murs, Callum Best
and Adam Lambert. Oh, and his photographic work has seen
him collaborate with the likes of agencies such as AMCK and
photographers at the top level (Rankin, for example).
Education is another passion, and you’ll see Jonathan on
stage in the UK and around the world, especially in his role
with the Matrix Artistic Team. “It’s an important aspect of
our industry, and I’m proud to have been given a platform to
showcase my work and my skills and hopefully inspire people,
the way the industry has inspired me,” he says.
And what of his new Most Wanted crown? “This award is such
a huge personal achievement as men’s hair is something I am
really passionate about and something I strive to perfect every
day. To have received this accolade is a huge honour,” he says.
“I feel so lucky to be in such an incredible industry with
so many inspirational people around me that the sky is the
limit. I only hope that one day I can inspire people to take on
the same jobs and hopefully enjoy such a rewarding career in
the hair world. This award means so much to me and I aim to
make it count; this is just the beginning!”
Mister Quarterly 11