Creative HEAD October 2017
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#LocalSalon<br />
of trekking the Grand Canyon. The group of 21 trekkers, led<br />
by Jayne and Martin Starke, included hospital staff and local<br />
business owners, and raised £68,032 for The Stars Appeal.<br />
But this wasn’t enough for the Jas Hair team – Jayne and<br />
Martin thought it would be a great idea to do it all again,<br />
this time in Peru. A total of 34 trekkers aged from 24 to 84<br />
walked the Inca Trail in the Andes through Dead Woman’s<br />
Pass at an altitude of 4,200m and culminating at the Sun<br />
Gate overlooking the ancient site of Machu Picchu. The trip<br />
raised a staggering £102,000 for the hospital. “We believe in<br />
using our business as a way to give back to the community.<br />
We have all been supported by the hospital in some way – it<br />
provides care for ourselves, our team, our guests and their<br />
family and friends,” says Jayne. “With one in eight women<br />
developing breast cancer in their lifetime, we’re delighted<br />
to have supported the latest major campaign for a breast<br />
cancer unit. Breast cancers treated in Salisbury have<br />
increased by nearly 40 per cent in the last two years, so this<br />
touches the lives of our guests and team.”<br />
Jas Hair has also played a large part in promoting the<br />
Salisbury Independent Group, which has grown to more<br />
than 100 businesses and encourages people to shop locally.<br />
There are late night shopping events, a business directory<br />
and plenty of promotions to help lift the profile of small<br />
The Stars Appeal team in Peru<br />
64<br />
CREATIVE <strong>HEAD</strong>