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Creative HEAD October 2017

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#LocalSalon<br />

of trekking the Grand Canyon. The group of 21 trekkers, led<br />

by Jayne and Martin Starke, included hospital staff and local<br />

business owners, and raised £68,032 for The Stars Appeal.<br />

But this wasn’t enough for the Jas Hair team – Jayne and<br />

Martin thought it would be a great idea to do it all again,<br />

this time in Peru. A total of 34 trekkers aged from 24 to 84<br />

walked the Inca Trail in the Andes through Dead Woman’s<br />

Pass at an altitude of 4,200m and culminating at the Sun<br />

Gate overlooking the ancient site of Machu Picchu. The trip<br />

raised a staggering £102,000 for the hospital. “We believe in<br />

using our business as a way to give back to the community.<br />

We have all been supported by the hospital in some way – it<br />

provides care for ourselves, our team, our guests and their<br />

family and friends,” says Jayne. “With one in eight women<br />

developing breast cancer in their lifetime, we’re delighted<br />

to have supported the latest major campaign for a breast<br />

cancer unit. Breast cancers treated in Salisbury have<br />

increased by nearly 40 per cent in the last two years, so this<br />

touches the lives of our guests and team.”<br />

Jas Hair has also played a large part in promoting the<br />

Salisbury Independent Group, which has grown to more<br />

than 100 businesses and encourages people to shop locally.<br />

There are late night shopping events, a business directory<br />

and plenty of promotions to help lift the profile of small<br />

The Stars Appeal team in Peru<br />

64<br />

CREATIVE <strong>HEAD</strong>

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