Creative HEAD October 2017

Two
become
one
CREATIVE HEAD ADVERTORIAL
Clients can now get even thicker, fuller hair and protect their
colour with NIOXIN’s improved formulas and products
*Globally selling, value data Kline & Company. **Versus hair treated with 24-hour average amount of sebum.
***Based on a hair length of 12˝, measured by weight of broken hair versus non-conditioning shampoo.
MORE THAN HALF of your clients are concerned about
hair thinning, according to NIOXIN’s global research and,
surprisingly, most of these are aged between 25 and 34. What’s
driving this concern? Social media. In NIOXIN’s research, a
quarter reported they would avoid social interactions when their
hair feels noticeably thinner, and uploading pictures to social
media and taking a selfie topped the list of activities people
would stop once they noticed hair thinning.
While there are countless products out there targeting those
concerned about hair thinning, many clients are worried the
products will affect their hair colour. Six out of 10 clients are
waiting for effective solutions for thinning and colour, with
more than half of these willing to spend more if they could get
a salon service that targeted both of these concerns. If a salon
offered such a service, they would also be willing to get their hair
coloured more often.
NEW
CONSULTATION TOOLS!
NIOXIN recognises that
consultation is key and so the
brand has launched new tools to
make the consultation simpler and
more effective. The new Nioscope 2.0
and Consultation app enable you to
perform in-depth consultations
and recommend customised
regimens.
NIOXIN – the number one selling salon brand for thicker,
fuller-looking hair* – has always led the way when it comes to
addressing client concerns and is answering this urgent client
need with not only its improved 3-Part System Kits, but also its
new 3D Color Lock Therapy.
“The innovations in our 3-Part Systems Kits instil confidence
for those with thinning hair who want fuller hair and don’t want
to compromise on colour,” says Laura Simpson, chief marketing
officer of Coty Professional Beauty, parent company of NIOXIN.
The new NIOXIN 3-Part Systems Kits are the brand’s first
innovations in colour protection and enhancement, while
delivering hair that’s twice as thick.** Meanwhile, the new 3D
Color Lock Therapy is a post-colour treatment designed for
thinning hair clients. Featuring Pro-Color Shield Technology, it
not only seals in colour but increases breakage protection during
shampooing process by up to 50 per cent.***
Address clients’ key
concerns with new
and improved
NIOXIN – the
number one
brand for fuller,
thicker hair*
To find out more about how NIOXIN can answer your clients’ key hair concerns,
contact your Wella account manager or visit nioxin.com
CREATIVE HEAD
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