Food Turkey Magazine October 2017

TAT becomes leader in
digital transformation with its
“Pioneers of Tomato” project
Hakan Turan: “We have
taken the first step of our
digital transformation
vision with the mobile
applications we have
developed in order to
add value to life by
offering healthy, reliable
and innovative products
to the consumers
everywhere by making
use of our accumulated
knowledge in the food
sector.”
TAT Gıda was established in 1967 in
Mustafakemalpaşa, Bursa and it currently
engages in activities related to paste,
ketchup, mayonnaise, tomato products
and canned vegetables at Mustafakemalpaşa-Bursa,
Karacabey-Bursa and
Torbalı-Izmir plants.
Hakan Turan Deputy General Manager
of TAT Gıda who underlined
the importance of digitalization in
agriculture, said: “In our country
we are a pioneer in the development
of industrial tomato cultivation.
One of the most important
stages of our project is the digitization
in agriculture. We are digitizing mobile
applications that we develop, such as
tracking of fields, online training for farmers,
monitoring of plant development,
online consultancy for farmers. We can
also forecast the weather on a local
basis through climate monitoring stations
and
analyze the risk of diseases that affect
tomato growth. To sum up, using digital
technologies, we are producing solutions
for the establishment of a tracking
and registration system for linking
field data with product performance,
increasing communication with farmers
and supporting the development
of farmers. “
He added, “The mission of TAT is
to add value to life by offering
healthy, reliable and innovative
products to the consumers everywhere
by making use of our
accumulated knowledge in the
50 FOOD TURKEY October 2017