BizBahrain Magazine Nov-Dec 2017

Interview | BJC
On the eve of the prestigious
Jewellery Arabia 2017, bizbahrain
met with Mohammed Shirazi,
Director, Bahrain Jewellery Center.
One of the pioneering members of the
prestigious event established 27 years ago
for BJC, it has been an fantastic opportunity
to welcome visitors from all over Bahrain
and beyond and a platform to showcase
the iconic international brands that they
represent.
BJC’s impressive portfolio includes well
known names such as Harry Winston, Piaget
Maria Gaspari, Digo.OI, H.Stern, Schoeffel,
RCM, Ivanka Trump as well as celebrated
watch manufacturers like Patek Philippe,
Chopard, A.Lang & Sohne, Vacherone
Constantin, Hublot and Omega.
How long have you been involved with the
business of jewellery?
Bahrain Jewellery Centre was
established in 1978 by my late father
Abdulrazaq Shirazi and my two uncles,
Abdulmajeed and Abulqassim Shirazi.
I graduated with a bachelor’s degree in
Accounting and Finance from Regent’s
Business School London in 2005, and that is
when I officially joined the company.
How would you classify BJC? Into what
category of jewellery does it come into?
BJC is home to the world’s most
renowned high-end jewellery and watch
brands. We have a variety of watches and
jewellery that differ in style, design, and
price range. Although we provide a wide
selection for our customers , we do not
under any circumstance compromise
quality whatsoever. BJC ensures that all
our products are made with the highest
integrity.
You represent some of the best-known and
beloved brands in the world. Can you tell us
how that came about?
Whilst laying out the foundation for
BJC, we were, and are still determined to
make our mission to provide our clients
with the highest level of commitment in
terms of jewellery selection, quality, variety,
service, and most importantly customer
relationship. With this mission in mind,
it is only compulsory to house world’s
most reputed high-end jewellery brands to
compliment our mission statement. With
brands like Omega, Patek Philippe, Hublot,
Bulgari, Piaget, Chopard, etc., our vision for
BJC is accomplished.
How do you make sure that BJC gives
personalized attention to not only your
individual clients, but also to each major
brand that you represent?
Our clients are our main focus, but that
does not divert our attention away from
each brand that we house. The brands we
provide at BJC are brands we truly believe
in, and so each one is given is the focus it
deserves. We display our brands in store
with the right visuals, allowing each piece to
stand out. We also have occasional pop-ups
in store for individual brands where clients
can arrange a private meeting to view the
collection. In addition, events are held on a
regular basis to maintain the client-brand
relationship.
How has the business changed in the last
years?
In the past few years there have been
quite some expansions, renovations, and
new store openings. Changes like these
are necessary with a growing market, and
are anticipated by our clientele. BJC is
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