Creative HEAD UK January 2018

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Redken has launched six on-trend shades
across its Shades EQ portfolio, ensuring
there’s something for every client. Whether
it’s the millennial mixer who likes to change
it up regularly, or the time-poor client that
needs a quick colour refresh in their lunch
hour, Redken has it covered. Going grey has
never been so cool and this is encapsulated
perfectly by Redken Shades EQ’s two new
silver shades, as seen on Vogue fashion
features director, Sarah Harris (pictured).
The polished Silver has beautiful metallic
tones, while the Steel shade is a medium
grey and provides a bright, silvery
shine. For those keen to embrace the
colourful hair trend, the new pastel
shades by Shades EQ will keep
them happy. The four new shades
include Pastel Pink – a soft pink
enhanced with violet hues and used
by Josh Wood, Redken global color
creative director, at Alexander Wang
S/S18; Pastel Peach – a pale orange
balanced with pink tones; Aqua Blue
– a radiant blue with subtle tones of
warmth; and Silver Green – a grasslike
green with metallic shimmer.
IN-SALON SERVICE
0845 6000815
redken.co.uk
IT’S ALL ABOUT... BEATING BRASS
Be a clean machine with Crazy Color’s
new intense, sulphate-free Ultraviolet
No Yellow Shampoo, perfect for grey,
blonde or super-lightened hair. You can
even use it as a gentle toner.
RRP £11.50
0141 8125000
crazycolor.co.uk
Aha! Joico has delivered a silver bullet in the battle
against brass – LumiShine Silver Blue series, an
arsenal of silver-blue based demi-permanent liquid
shades that deliver icy cool
results every time.
IN-SALON SERVICE
0845 0712326
joico-lumishine.com
CREATIVE HEAD
17