Creative HEAD UK January 2018

#BusinessEdit
TIMOTHY FOSTER
WAHL
STYLING TOOLS FOR WOMEN
– WHY LAUNCH THEM NOW?
The Wahl Style Collection has
been borne out of a desire to
create a credible alternative
for professional stylists.
We want to break through the
veneer of the superficial by
creating a range of products
that put the substance back
into style.
WHAT MAKES THE WAHL
STYLE COLLECTION TOOLS
DIFFERENT?
Our Styling Iron and Dryer
are the culmination of a
rigorous and considered
process. Co-designed with
leading stylists Hooker &
Young, the result is a set of
tools that are built with a real
understanding of the needs
of today’s stylists; tools that
are robust enough to live
up to the demands of the
busy salon environment and
dynamic enough to create
hair that lives up to life. The
Iron features contoured
ceramic plates that heat
and cool in ultra-fast time,
with variable heat settings
and a three-metre swivel
cord. Our perfectly balanced
Dryer is quiet yet powerful,
with Quick Dry Air Flow, a
Whispertek silencer, three
heat settings, two nozzles and
the ability to switch on Turbo
Heat or Cool Shot.
WHAT CAN WE EXPECT FROM
WAHL IN 2018?
We’ll be exhibiting at various
industry shows and launching
our Wahl Style Collection UK
roadshows with Hooker &
Young to showcase our new
range. Watch this space!
Q
A
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
LARRY KING,
LARRY KING SALON
You might seem like an overnight success, but I’m guessing it was a long journey. What was
the tipping point?
@darrenfowlerhair
Blimey, I wish it had been that easy. But no-one hands you success on a plate. It’s taken hard
graft – working long days and never saying no to an opportunity. It’s meant missing out on
special events with my kids at times, when all you want to do is stay home. At the end of the
day it’s only you who can really make it happen.
The tipping point was asking my wife Laura to help. Laura’s been designing for years, she’s
helped loads of my friends with their businesses and one day I said: “Right, now it’s time to
help me.” She doesn’t mess about; within a few of weeks she’d designed the branding, created
a business plan and started work on the website and salon interiors. She runs the business
with me on a daily basis, which gives me more time to be creative.
What is your secret when it comes to working with curly hair?
@S3Kat
I start wet and cut while it dries naturally, so you can see it taking shape. Always blunt cut
and never use thinning scissors on curly hair. I love Redken’s Frizz Dismiss, then Full Effect
04 mousse, which adds body and volume without the dreaded crispiness and then a couple of
pumps of Redken’s Curvaceous Ringlet and the Dyson Supersonic with the diffuser.
How have you used the relationships you’ve nurtured over the years to create a buzz about
your brand?
@NasalHairSpray
There has been an incredible buzz created by my friends posting and mentioning the salon.
But to be honest I rarely ask people to post, everything you see is organic. I’m so lucky to have
an amazing friendship group. The launch party last January was a testament to this. Our PR
company told us to invite 400 if we were hoping to have 250 turn up. We did – and 398 came!
Is the press important to you and your brand, or is it all about social media and influencers
these days?
@BeautyJournoSJ
Both are important. I think influencers are an incredible way to get customers through the
door – you can’t beat real life recommendations. But the press is still key to building brand
awareness and market positioning.
Next issue: Phil Smith. Tweet us your question @creativeheadmag
SEE
LARRY KING
SPEAK AT
26 MARCH AT THE PARK
PLAZA, LONDON
CREATIVE HEAD
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