Creative HEAD UK January 2018

The Bluebeards Revenge is helping The Lions Barber Collective
to get the message out further – the inside of the product cartons
will be covered with advice, statistics and contact details for The
Samaritans – and this year will see The Bluebeards Revenge
launch a new styling gel which will donate a percentage of
profits to The Lions Barber Collective.
The male grooming brand also supports Armour to
Barber, an organisation that helps ex-service men and
women into the barbering industry. Research has shown
that 83 per cent of those in the barbering sector believe their
industry will continue to flourish, but 63 per cent think there
are not enough quality barbers to cope with rising demand.
Founder of Armour to Barber and former British Army officer,
Liam Hamilton, believes that this gap can be filled by ex-military
personnel: “Ex-servicemen and women have all the attributes
to take the trade by storm: patience, people skills, an attention
to detail and the ability to stand on their feet all day without
complaint,” he says.
Meanwhile, fragrance brand TABAC has launched “Shave The
Day”, a campaign in aid of Age UK that encourages
barbershops to open their doors and welcome in
older men who may feel isolated. Luke Dolan,
owner of Luke’s Barbershop in Ruislip, says:
“Barber shops have community spirit at their
very heart and that’s why I wanted to play my
part in bringing back community values and get
people talking to each other, young or old.”
Matt Robinson has also been working hard to
find more ways to support his community. The
barber shop has sponsored live stages at
Rugby’s Bike Festival and also works
with Thaibo, a local kickboxing
group that helps encourage
children to take up sport. Mister
Robinson’s helps support fighters
and has even bought a boxing
ring. And the soup kitchen
above the shop continues to feed
those who need it, with staff
regularly working shifts.
This is the new definition of
“manning up” – the toughest guys
are using their strength to help
their brothers in times of need.
Mister Quarterly 09