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Creative HEAD UK January 2018

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HOB Salons<br />

A BETTER YOU<br />

GO BACK TO SCHOOL<br />

Whether you choose education or a fresh opportunity<br />

with another salon, <strong>2018</strong> is the year to better<br />

yourself… and there are plenty of chances to do just<br />

that. No time to leave the salon and hit a classroom?<br />

Head online to Access by L’Oréal Professionnel<br />

(lorealaccess.com/uk). Access is the brand’s all-new<br />

online learning hub that allows you to learn whenever<br />

you want, wherever you are. Access enables you to<br />

learn at a place and time that is convenient for you<br />

and it’s available to all salons!<br />

If you do have time to leave the salon, you must<br />

visit the new RUSH Academy in London’s Covent<br />

Garden. And if you’re looking to open your horizons<br />

and experience new opportunities – from franchising<br />

to stage work – but you want the support of a<br />

successful group behind you, HOB Salons is on the<br />

look out for talented individuals.<br />

TAKING THE INDUSTRY SERIOUSLY…<br />

Despite contributing a cool £17 billion a year<br />

to the British economy, there has been no<br />

comprehensive representation of the specific<br />

needs and voices of the beauty industry.<br />

As a result, we are an industry that is still<br />

not taken seriously, and which is facing the<br />

biggest recruitment crisis in its history.<br />

Now a team of high-profile industry<br />

figures has established the British Beauty<br />

Council, with the aim of ensuring the beauty<br />

industry and its innovation, reputation and<br />

education can be recognised and valued at<br />

all levels: in government, through the wider<br />

economy and by consumers.<br />

Spearheaded by BeautyMART’s Millie<br />

Kendall MBE and Anna-Marie Solowij,<br />

alongside beauty journalist Kate Shapland,<br />

the British Beauty Council board includes<br />

Talk PR chief executive Jane Boardman,<br />

<strong>Creative</strong> <strong>HEAD</strong> publisher Catherine<br />

Handcock and This Works founder Kathy<br />

Phillips, supported by expert-led groups<br />

representing all sectors.<br />

“Our priority in <strong>2018</strong> is to improve the<br />

reputation of the beauty industry as a<br />

profession, ensuring we attract a steady<br />

stream of high-quality candidates in the<br />

future,” says Catherine Handcock.<br />

See more at britishbeautycouncil.com<br />

ONE TO WATCH…<br />

PROSTYLES HAIR EXTENSIONS<br />

ProStyles – the extensions brand that<br />

hails from the original and iconic Antenna<br />

salon in Kensington – is throwing down<br />

the gauntlet in <strong>2018</strong>, with new owners, a<br />

new logo and a new campaign. And we<br />

love it! <strong>Creative</strong> <strong>HEAD</strong> favourite (and<br />

former It List double winner) Leigh<br />

Keates teamed up with extensions expert<br />

Stephanie Stevenson to create these<br />

brilliant images that showcase the range<br />

of colours and the natural movement<br />

that you can expect from ProStyles’<br />

synthetic and real hair. Already stocked<br />

in more than 400 salons across the <strong>UK</strong><br />

and Ireland, expect lots more from this<br />

exciting brand… check out <strong>Creative</strong><br />

<strong>HEAD</strong>’s February issue to see more from<br />

Leigh and Stephanie’s fantastic shoot!<br />

ProStyles<br />

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