Creative HEAD February 2018

In print•online•everywhere!
£4.50 FEBRUARY 2018
Need for
No time? No problem.
How to keep busy clients happy

QUICK, QUICK,
Highlights in
30 minutes?
Surely not?
But what was once
a dream is now reality with
the launch of Instant Highlights
by L’Oréal Professionnel

CREATIVE HEAD ADVERTORIAL

ABOUT
INSTANT
HIGHLIGHTS
three-part
system
Instant Highlights by
L'Oréal Professionnel
is for all those clients that
have turned you down in the
past. No time for colour is
their excuse? Not anymore...
HEATING IRON
Keeps a lower temperature of 140°C.
The separator ensures plates do not touch,
for controlled lift.
UNTIL NOW, SALONS HAVE HAD TO ACCEPT
THAT MANY WOMEN SIMPLY DON’T HAVE THE
TIME TO GO LIGHTER IN-SALON, BUT THIS IS NO
LONGER THE CASE. INSTANT HIGHLIGHTS FROM
L’ORÉAL PROFESSIONNEL IS WHAT YOU NEED TO
TEMPT THEM BACK INTO THE SALON.
LIGHTEN THE HAIR UP TO SIX
LEVELS OF LIFT IN HALF THE TIME
PERFECT FOR TIME-POOR
CLIENTS AS THEY CAN NOW
GET THEIR HAIR COLOURED
IN THEIR LUNCH BREAKS
LIGHTENING CREAM
With PRO HEAT technology, the cream
is enriched with a unique blend of
concentrated oil, which is designed to
work in perfect harmony with heat.
ALUMINIUM FOIL
The third part of the system –
the foils are the ideal thickness and purity
to ensure a controlled result that can work
with heat.*
*Use exclusively ref Soft Alloy 8079 20 m or Soft Alloy 1200 18 m

CREATIVE HEAD ADVERTORIAL
THE
PERFECT
PARTNER!
Add Smartbond to
all your pre-lighteners
for strong and
protected hair.

UPGRADE THEIR
DISCOVER JUST HOW VERSATILE
INSTANT HIGHLIGHTS CAN BE
WITH THESE FOUR NEW SERVICES
CREATED BY TOP HAIRDRESSERS
#Insta
Contouring
INSTACONTOURING
BY ADAM REED AT PERCY & REED
Instantly frame and accent your clients’ features
with clever contouring techniques,
using five to 10 meches
BEFORE AFTER
“InstaContouring creates beautiful, subtle pieces
around the hair line, to really lift the skin and
maximise the tone in the hair”
Adam Reed, Percy & Reed

#InstaLights
CREATIVE HEAD ADVERTORIAL
BEFORE AFTER
INSTALIGHTS BY ANNA SHORT
AT DANIEL GALVIN
Instantly enhance your client’s colour
with delicately woven highlights,
using up to 15 meches
“InstaLights can be used on any client, any hair
type. It’s also perfect for someone looking for a
low-maintenance look and a fast service”
Anna Short, Daniel Galvin

#InstaRevive
BEFORE AFTER
INSTAREVIVE BY AOIFE BRADLEY
AT DYLAN BRADSHAW
Revive and brighten your client’s grown-out
ombre and balayage with fresh colour accents,
using 15 meches
“InstaRevive is about reviving an old
ombre or balayage – lifting it into the
‘now’ in the quickest time possible”
Aoife Bradley, Dylan Bradshaw

#InstaPop
CREATIVE HEAD ADVERTORIAL
BEFORE AFTER
INSTAPOP BY JO O’NEILL AT TONI&GUY
Get playful with colour using #COLORFULHAIR
by L’Oréal Professionnel – perfect for that instant,
on-trend update, using 15 meches
“InstaPop technique is perfect
for clients who want to be
louder about their hair colour”
Jo O’Neill, Toni&Guy

THEY
“Now I can
do colour
and a blowdry
within
an hour.
Perfect”
Jo O’Neill,
Toni&Guy
“One of the
biggest barriers
for clients who
are considering
colour is the lack
of time. Now
service time can
be cut in half”
Adam Reed,
Percy & Reed
“You can
control the lift
to give a lovely
gradient effect
and just keep
it looking more
natural”
Anna Short,
Daniel Galvin
“This will
get our
balayage
clients
coming back
more often”
Aoife Bradley,
Dylan Bradshaw
JOIN THE
CONVERSATION!
Check out the Instant
Highlights transformations
on social media and show
us yours @lorealpro
#instanthighlights
RATED AND LOVED BY HAIRDRESSERS
4.7 OUT OF 5 STARS*
*Rated by 24 hairdressers at Instant Highlights launch event on 15/01/18
Achieve highlights in half the time with Instant Highlights by L’Oréal Professionnel. To find out more,
call 0800 0304034, visit lorealprofessionnel.co.uk or visit online education platform Access at lorealaccess.com/uk

CREATIVEHEADMAG.COM
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
EXCLUSIVE
Opalescent blondes and graphic colour work – explore
Elise Antoine’s shimmering new collection, EA-C2
With a little over one month to go until
Salon Smart 2018, discover seven
reasons why you can’t afford to miss out
Catch up on all things Coterie, as
the first event of 2018 delved into
creative rituals…
Michael Van Clarke explains why our
reliance on A-line cutting has to end,
exclusively on Creative HEAD Education
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

S E S S I O N
TO
SALON
SINCE 1959

WELCOME TO THE ULTIMATE
AMMONIA FREE HAIR COLOR EXPERIENCE

NEW
OUR FIRST PERMANENT HAIR COLOR
THAT OFFERS A SELECTION OF
FRAGRANCES.
TRANSFORM YOUR CLIENTS´SERVICE INTO AN EXCLUSIVE
HAIR COLOR EXPERIENCE.
SELECT
SUNSET MOOD
TO TRANSPORT
YOU TO AN
EXOTIC SUNSET.
SELECT
SWEET GOURMET
TO TAKE YOU BACK
TO YOUR SWEETEST
MEMORIES.
SELECT
ZEN MOMENT
RELAX AND TAKE
A DEEP BREATH
MORE
THAN AN
AMMONIA
FREE
HAIR COLOR
www.colorsublime.revlonprofessional.com
FOR MORE DETAILS CONTACT CUSTOMER SERVICES
UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM
IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM
REVLONPROFESSIONALUK
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Co-designed with leading stylists Hooker & Young, our tools are built with a real understanding of
the needs of todays stylists. Tools robust enough to live up to the demands of the busy salon environment,
and dynamic enough to create hair that lives up to life.
EXCLUSIVE TO SALONS
Become a stockist...
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Come and see the Wahl Style Collection
at Pro Hair Live for the latest styling tips
and techniques from Wahl and
Hooker & Young stylists.

Editor’s letter
56
22
42
You, dear reader, are amazing. Yup, you are. The modern
hairdresser is so much more than a snipper of strands, a painter of
highlights. You have always been an ear, someone clients can share their
lives with. But it strikes me that now, more than ever, you are a problem
solver extraordinaire, thinking on your feet and tailoring advice and services
to each individual who’s sat in your chair. Our look at extensions (page 60) is
testament to that – appropriately titled The Full Story, it identifies how making
hair super-long is now no longer the main driver. It’s offering an answer to a hair
headache that could very well be affecting your client’s confidence, her sense of
self-image. You can make that difference. And I urge you to read our interview
with our 2017 Most Wanted Session Stylist, Syd Hayes (page 56). An intelligent
and funny chap, Syd is working at the very top level on fashion shoots and
shows… yet remains utterly grounded, intent on continuing the success of
the family salon, too. One day he’ll have Kate Moss in his chair, the next it
might be Katie from Kew – and he’ll make both feel like supermodels.
Because that’s the power you have, and you should never forget it –
and perhaps remind yourself, every so often, that you’re pretty
incredible at it.
Amanda Nottage
Editor
JOIN US!
Hairdressers and salons all over
the UK and Ireland are poised for
the return of Creative HEAD’s
Most Wanted and The It List
Awards, launching 1 March.
Look out for your entry form in
the next issue! Want to grow
your business? Get to Salon
Smart (25-26 March). This
year’s impressive agenda
features more than 25
awesome names and faces
– it’s our biggest and most
brilliant line-up yet! Book now.
While you’re at it why not sign
your salon up to our fourth annual
Big Hair Do – the UK’s biggest hair
party, taking place on 26 September!
An exclusive event for just 100
salons (fi rst come, fi rst served), it’s
designed to get people excited about
your salon, staff and services. Visit
creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag

01_Runway_Covers_GW4.indd 1 22/01/2018 11:39
February
WHAT’S INSIDE
80
FASHION
Aimee McPherson
launches her
blunt.am brand
56
WELL MADE
Most Wanted Session Stylist
Syd Hayes shares his story
ON THE COVER
Hair by L’Oréal
Professionnel
RUNWAY
YOUR ESSENTIAL GUIDE TO THE NEW SEASON
88
SCENE
Joico expands
its horizons in
the Caribbean
SPRING
S U M M E R
2018
CREATIVEHEADMAG.COM
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
BETH DAVIE
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
STAFF WRITER
ANNA SAMSON
ADVERTISING
LAURA TUCKER
CLASSIFIED EXECUTIVE
DAVID HAMMOND
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
21 The Timberyard,
Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

TRADE
ACCOUNTS
APPLY AT
REMICACHET.COM
FORM A DEEPER BOND
WITH YOUR HAIR
PRE BONDED - WEFTS - CLIP-INS - TAPE - HAIR PIECES
Indian, Russian-Mongolian & Chinese Hair
#GorgeousHairIsAChoice
Ask your #RCStylist
remicachet.com

The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
L’ORÉAL
PROFESSIONNEL
LAUNCHES A NEW
WAY TO ‘TRY-ON’
HAIR COLOUR
L’ORÉAL PROFESSIONNEL
has pioneered a real-time 3D
hair colour try-on service for its
Style My Hair app and in salons.
Released in partnership with augmented
reality beauty company Modiface, the
new 3D technology is based on artificial
intelligence and offers some of the most
realistic results for clients keen to ‘try on’
colour before carrying out a service.
It means that hair strands can be now
easy to find and track, performing a strandby-strand
hair detection, per frame, in
live video, for any hair type and structure.
The brand hopes that this innovation will
modernise the retail experience, and offer a
unique and personalised service proposition.
In other news, designer and presenter
Alexa Chung has been revealed as the face
of L’Oréal Professionnel’s Parisian Nudes
and Pro Fiber campaigns.
Session Kit reveals
backstage secrets
HAIR ACCESSORIES BRAND Session
Kit has hosted a Q&A evening in a bid to
offer session tips to take back to the salon.
Hosted by (pictured above, from left) brand
founder and former It List Fashionista,
Anna Chapman; with Eugene Souleiman’s
first assistant, Alfie Sackett; and renowned
session stylist, Gary Gill; the event gave
attendees the opportunity to get up close
and personal with experienced stylists.
Anna said: “I wanted to give hairdressers
the opportunity to get good, honest and
inspiring advice on how to get into the
session hair world. There can be a lot of
confusion when it comes to the world of
session, and many hairdressers have no-one
to ask, so this event was designed to answer
all questions and queries.”
The event also saw the launch of Session
Kit’s education platform, which aims
to provide a new style of education for
ambitious, career-driven stylists.
MY month
AHEAD
What February
has in store for...
JORDAN MOONEY
HERSHESHONS
This month
sees the
launch of Great
Lengths’ newest
innovation, GL
Tapes, and I’m involved in
events to promote these both
in London and in Dublin. I’m
also busy teaching the Great
Lengths Foundation course,
training salons in all they need
to know about the brand.
KAO SALON DIVISION PARTNERS
WITH MAZELLA & PALMER
Kao Salon Division UK has joined forces with
Mazella & Palmer to bring the duo’s expertise to
Goldwell and KMS stylists. The move coincides
with the opening of Mazella & Palmer’s new
fl agship salon and academy in central London,
KAO US has acquired Oribe
Hair Care. The brand joins
Goldwell and KMS in Kao
Salon Division’s portfolio.
which will be a full Goldwell
and KMS stockist.
Michael Van Clarke
unveils The Deli
Michael Van Clarke Salon in London has
opened a deli on its ground fl oor following
the salon’s recent refurbishments. The Deli
epitomises the salon’s ‘Live Well, Live Beautiful’
ethos and offers breakfast, lunch and snacks.
JOSH DENHOLM
REILLY DENHOLM
I’m excited to
be part of the
hair team for the
Salon Success
evening show
at Salon Smart again this
year. It’s a new brand launch
so we’re busy planning! On
a salon level, we’ve also got
three new team members
joining our rapidly growing
Edinburgh salon.
16

#CHedit
RISING STAR
WHY DID YOU
WANT TO BE A
HAIRDRESSER?
I tried
working behind
a desk but I found
it soul destroying.
I realised pretty
quickly that if
I pursued a
creative career,
I could do
something I love
and make a living.
LYDIA WOLFE
AGE: 25
SALON: TONY WOOD HAIRDRESSING
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?
2017 was a career highlight for me!
Getting the chance to be mentored
by Mark Leeson, winning Gold in the
New Talent category for the Stylists’
Favourite award at Goldwell Global Zoom in
Barcelona, then being recognised locally as
Colour Technician of the Year at the JP South
Hair and Beauty Awards in Brighton. I also
had the opportunity to appear on stage with my
boss, Tony Wood, and Beverly C for Goldwell,
that was definitely a highlight! I’m also grateful
to be involved in Lee Stafford
Education, training to be
an educator to pass on a
high standard of NVQlevel
teaching, and
assisting in training
college lecturers.
WHERE DO YOU SEE YOURSELF IN 10 YEARS?
I will endeavour to go from strength to
strength! In an ideal world, I would love to
be producing more session work and even
art directing and eventually leading my
own creative team.
WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?
My all-time inspiration is Alexander
McQueen – to work for his legacy, on shoots
or shows, would be incredible.

Complete
with a flexible
vented head
and bristles, the
Wet Brush Flex
Dry is an effective way to
remove moisture, detangle
and ensure an effortless, frizzfree
finish.
RRP £11
0800 0988040
prowetbrush.com
Redken has unveiled
the rather fantastic All
Soft Mega Recovery
Sheet Mask Cap, a
thirst quencher that
helps maintain the
hair’s moisture and
smooth the cuticle.
RRP £12
0845 6000815
redken.co.uk
Colour Split from
milk_shake is a colour
additive with a barrier
effect, which means you
can overlap different
shades at the same time
without needing foils
and without staining or
smearing. Just think of
the possibilities...
IN-SALON SERVICE
01392 365177
milkshakehaircare.co.uk
L’Oréal Professionnel’s
first texturising powderin-mousse,
Rebel Push
Up from Tecni.ART
gives plumped up
volume with a undone
texture… and helps
hold styles during the
wetter winter months!
RRP £15
0845 6000122
lorealprofessionnel.
co.uk
Set the gold standard in your salon with the revamped ghd
gold styler. Featuring dual-zone technology – which controls
heat from root to tip by utilising two sensors to maintain a
consistent and even heat of 185°C – this styler leaves hair
smoother, sleeker and healthier looking. Stay gold...
RRP £139
0845 3301133
ghd.com
Irresistible services consumers will want
to snap up, selected by the Layered team
Clients will be keen to continue all that wellbeing
work from January, so help them get their hair back to
health with this line-up from JOICO. The K-Pak range
contains an exclusive blend of amino acids, the building
blocks of protein that make up the hair’s structure and
helps bring hair back to its bouncy, shiny best. Offer the
Intense Hydrator to moisturise, award-winning Deep-
Penetrating Reconstructor to strengthen and the K-Pak
RevitaLuxe to rehydrate. Detox like a boss!
RRP FROM £14.45
0845 0712326
joicoeurope.com
We love that Vinyl Pomade from Fudge Professional
is ultra-modern yet fuses a combination of old-school
influence with the previous decade’s love of texture. It’s a
medium hold conditioning pomade with veneer shine.
RRP £13.95
020 7845 6333
fudgeprofessional.com
Organic favourite
Oway has unveiled
some beauty options
for those keen
to expand retail.
Velvet Body Fluid
is a repairing skin
transformer,
while Remedy
Hand Balm is
a perfect intense
moisturiser for
dry, chapped hands.
RRP FLUID FROM
£21.50; BALM £10.50
01283 586986
oway.co.uk
Get hair in mint condition
with two new additions to
the Paul Mitchell Tea Tree
system – the repairing
Lavender Mint Deep
Conditioning Mineral Hair
Mask and the lightweight
Lavender Mint Conditioning
Leave-In Spray.
RRP MASK £19.95 FOR SIX
SACHETS; SPRAY £17.95
0845 659 0011
paul-mitchell.co.uk
Clean-living clients will
love new Insight, the Italian
artisan range created using
ethically sourced ingredients
formed from organic
extracts… but without the
eye-watering price tag!
RRP FROM £9.99
0800 158 8009
insightprofessional.
co.uk
18

#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
Highlights in half the time? No problem.
L’Oréal Professionnel has made the previously
impossible achievable with the launch of its
professional in-salon colour service: Instant
Highlights. Despite many women wanting
to get their hair coloured in the salon, they
often feel they simply don't have the time,
but this is set to change. Instant Highlights
from L’Oréal Professionnel is the brand’s first
professional heat-boosted lightening system
that will cut a colour service time in half.
The three-part Instant Highlights system –
made up of Heating Iron, Lightening Cream
and Aluminium Foil – allows hairdressers to
lighten up to six levels of lift on the hair in
seconds using up to 15 meches. So, the next
time your client tells you they have no time,
you can say no worries!
IN-SALON SERVICE
0845 6000122
lorealprofessionnel.co.uk
IT’S ALL ABOUT... CUSTOMISABLE COLOUR
Ammonia-free Color SUBLIME
by Revlonissimo from Revlon
Professional aims to transform a
colour service into an exclusive
experience, thanks to the choice
of three different fragrances and
its Color-Enhancing Oil System.
IN-SALON SERVICE
020 7391 7440
revlonprofessional.co.uk
Full Spectrum Demi+ from
Aveda promises the ultimate
customisation of tonality, intensity
and coverage for those who want
colour without commitment… its
93 per cent naturally-derived and
results last up to eight weeks.
IN-SALON SERVICE
0370 034 2380
aveda.co.uk
CREATIVE HEAD
19

BOOST YOUR
BUSINESS WITH
£6,000
THAT’S HOW MUCH SCRUFFS HAIRDRESSERS IN CAMBRIDGE HAS MADE IN SALES IN THE PAST THREE MONTHS FROM
USING SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE TEAM HAS ALREADY
SOLD 300 APPLICATIONS – SO JUST IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT WHEN
THEY HAVE THEIR HAIR COLOURED AND THEY WILL ENJOY STRONG AND PROTECTED HAIR! SALON MANAGER CHRISTIAN
BROWN SHARES HIS TOP TIPS ON HOW TO SELL SMARTBOND IN-SALON…
1) Make sure that your staff members are fully educated on the benefi ts of Smartbond and the correct usage of the product. Convince and inspire
the team by performing live demonstrations and showcasing the results.
2) Encourage staff to recommend Smartbond with every colour service. We set personalised weekly sales targets per stylist, which has proven to
be very effi cient as more than 70 per cent of our clients have tried Smartbond and have requested it again for future appointments.
3) We offer a satisfaction guarantee with every Smartbond service. It’s the best way to deal with their
questions and expectations and to convince them to try.
THE FIX
Check out this stunning transformation from
Anna Short @DanielGalvinLdn using new
Instant Highlights.
Want to recreate this look in-salon?
Simply follow the below steps:
STEP 1: Lighten up to 15 meches using
new Instant Highlights
STEP 2: Rinse & tone with DiaLight 9.02
STEP 3: Use Smartbond throughout
Don’t forget to share your own transformations
using @lorealpro #instanthighlights #Smartbond
RETAIL REHAB
SERIE EXPERT Silver
Shampoo from L’Oréal
Professionnel is every
blonde, white or grey
client’s essential
cleanser. Containing
a neutralising
system enriched
with anti-yellowing
agents, warm tones
are counteracted
for a clean and
shiny result.
20
CREATIVE HEAD

Be a
COLOUR ADDICT
FROM BEAUTIFUL BRUNETTES TO UNICORN
DREAMERS, GET ADDICTED TO COLOUR IN 2018 WITH
CREATIVE HEAD ADVERTORIAL
Say hello to Instant Highlights, the new PRO HEAT
lightening system from L’Oréal Professionnel. It
delivers highlights in half the time, with looks from
the service menu using up to 15 meches. With one
in five women dropping out of salon colour due to
time,* this is a great business opportunity to entice
back those lost colour clients, while attracting a few
new ones to the brightening boost of a bit of blonde.
Why not offer Lunchtime Lights for time-pressured
women? With this speedier service, you might just fit
one extra lightening client in per day.
HIGHLIGHTS
Being blonde remains the colour of choice for one in five
women,* and while bold platinum choices are rising, the
majority want something subtle and natural to enhance
their natural colour with an emphasis on healthy shine
and glow. That’s where Instant Highlights comes in, along
with its dedicated service menu. You can advise how the
clever (and quick!) placement of a few foils can brighten
their face, and potentially knock off a few years, too!
DO THIS NOW
1) Why not allergy alert test all clients? With new
Instant Highlights, it’s a chance to entice more guests
to try a quick, face-lifting colour service.
2) Ensure your salon team knows about the new
Instant Highlights by visiting the Access education
platform (lorealaccess.com/uk) so they can chat
about the looks with confidence.
3) Don’t forget to post your transformations on social
media, along with the time each one has taken – it’s a
great place for potential new clients to find you and see
how quickly you can highlight their hair! Remember to
include @lorealpro #instanthighlights #Smartbond.
*Kantar World Panel KWP usage data 2014 **2018 hair colour trends report by L’Oréal Professionnel
Get further addicted to colour with L’Oréal Professionnel – visit lorealprofessionnel.co.uk or call 0800 0304034
CREATIVE HEAD
21

#CHedit
Inside
story
NICOLA CLARKE AT JOHN FRIEDA
MARGARET STREET
With colourists increasingly gaining the recognition they deserve, it was only
a matter of time before the iconic Nicola Clarke saw her name above a salon
door. Nicola Clarke at John Frieda lands with one heck of a splash. She has
handpicked an impressive team that mixes top British talent alongside A-list
hair stars in a creative hub – think Leanne Citrone and Renya Xydis and
even Most Wanted Hair Icon and Legend, Sam McKnight, will be paying
visits. And to celebrate the launch, US colour star Tracey Cunningham and
her LA-based team will “pop-up” for the salon’s fi rst week. But let’s not
forget the salon itself: it’s the epitome of modern luxury, featuring polished
concrete fl oors and counters across two fl oors, contrasted with soft leather
seats and chrome shelving. When can we book in?
HOT BUYS
IT’S A VISION
Looking for a comfortable, classy
shampoo unit that’s also compact
and bijoux? Feast your eyes
on the Mirage from Salon
Ambience, with plenty of
padding, deep basin tilts and
ergonomic style. The upholstery
can be personalised for free, too!
FROM £958 UNTIL 31 MARCH
(USUALLY £1,809)
07554 990965
salonambience.com
now open
DAVID RAE SALONS CATERHAM
A second outing for Mr Rae, the sleek
Surrey-based salon is packed with Revlon
Professional goodies for luxury-minded locals.
22 CREATIVE HEAD

TAKE
THE
NEXT
STEP
WANT TO TAKE A BACK SEAT IN YOUR SALON BUSINESS, BUT RETIRING ISN’T YOUR STYLE?
NHF AND ITS AMBASSADORS, HOOKER & YOUNG, OFFER SOME ADVICE…
HANDING OVER THE reins is never easy.
After all, your blood, sweat and tears have
gone into the business and now you’re looking
at potentially handing over your dream to
someone else. However, NHF chief executive
Hilary Hall, along with salon owners and NHF
ambassadors Gary Hooker and Michael Young,
offer tips on how to make the transaction as
smooth as possible.
PROMOTING A STYLIST
There are two types of potential candidate:
internal and external. While an internal
candidate may be the perfect choice, Michael
Young, NHF ambassador and co-owner of the
award-winning Hooker & Young brand, has a
word of warning. He says: “Think twice about
promoting a busy stylist. It seems like a way of
rewarding loyalty and hard work, but in many
cases, this is a bad move.”
While you’ll need someone you can trust
who understands the business, to be a good
manager “you need time to actually run a
salon and observe staff and situations”, adds
Michael. “If you feel the stylist is the best
candidate for the job then great, but expect a
drop in takings. If their take doesn’t reduce
then I would be concerned they aren’t fulfilling
the role to its full potential.”
If you’re looking externally, remember that
the interview process is vital, advises Gary
Hooker. “Prepare by creating a description of
your ideal manager, which you can use as a
basis for the job description,” he says.
SKILLS AND PERSONALITY
Running an employee-only hair and beauty
business can be very different to, for example,
running a salon with a mix of employees and
self-employed chair renters.
“Make sure you choose a manager who
understands the difference and has the skills,
personality and experience to manage your
particular business model,” advises Hilary. And
make sure you prepare your employees and/
or chair renters of the plan “well in advance, to
help them get used to the idea”, she adds.
BE PREPARED TO LET GO
“It can be hard to give up control,” says Hilary.
“You’ll need to accept things will change and
your new manager will do things differently.
But as long as they are working effectively,
resist the temptation to intervene.”
Finally, it’s vital to have alternative
plans in place. “This ensures you won’t
be tempted to simply ‘hang around’ in the
background,” she says.
HOW THE NHF
CAN HELP YOU
The NHF offers a range of
business support services for
salons, from legal, employment
and financial advice to brilliant
ideas for managing people
and boosting your business.
For less than 75p a day, member
benefits include:
• Free 24/7 legal helpline
• Free employment and chair
renting contracts
• Free health and safety advice
• Valuable discounts on
industry-specific insurance
JOIN THE
NHF BEFORE THE
END OF FEBRUARY
AND QUOTE CHF25 TO
GET £25 OFF YOUR
MEMBERSHIP FEE
To find out more about the NHF and what it can offer you, call 01234 831965 or visit nhf.info
CREATIVE HEAD
23

THE SECRET OF…
GETTING RID OF PEN AND PAPER
THE BUSINESS EDIT
CAN SALONS REALLY
GO CASHLESS?
24
DAVID CALICCHIA,
STUNT DOLLY, LONDON
“WE’VE BEEN OPEN for nearly
fi ve years and we used to use pen
and paper across the business.
I was entering by hand the daily
sales, monthly sales, yearly sales –
everything! I got to the point where I
thought: ‘That’s it, I’m not doing that
anymore, I just can’t.’ I researched
a few diff erent programmes, and I
particularly liked what MINDBODY
had to off er.
“I can use its software in many
places; at home, in the offi ce – I
don’t have to be sitting up at the
reception waiting for the phone
to ring. I can take appointments
remotely too. Also, having business
reports on demand to analyse was
fantastic. I just have to click a button!
“MINDBODY is easy to
understand; it’s really user friendly.
I think that’s important because you
don’t want to be standing with a
client or be on the phone, saying:
‘Oh wait a second, I just need to
do this, oh it’s not letting me…’
So, it’s actually really good. And the
fact that all my client data, including
future appointments, are safe
because it’s all online and I haven’t
got to worry about losing a memory
stick or a piece of paper. It’s really
straightforward and everyone just
wants a quick, easy and convenient
way of booking appointments –
MINDBODY does that really well.”
IN ASSOCIATION WITH
For more salon-savvy secrets by MINDBODY,
visit uk.mindbodyonline.com
IN EAST LONDON, Glasshouse Salon
(see below) has decided to stop taking
cash payments. Have you just raised your
eyebrows at the possibility? Whatever the
salon’s reasons, it’s an idea that might gain
traction if you follow consumer spending
habits. According to research by Forex
Bonuses, the UK is the third most cashless
society in the world, beaten only by Canada
and Sweden. In the UK, 41 per cent of cards
have contactless functionality, and British
consumers own 1.48 debit cards per capita.
Debit, credit and charge cards were used
for 10.3bn transactions in the UK in 2016, a
rise of five per cent on 2015, giving plastic a
54 per cent share of all retail payments by
volume, according to figures from the British
Retail Consortium in July. It marked the first
time that cards surpassed the 50 per cent
level, with the popularity of plastic boosted
by the rise of different types of payment
technologies, such as contactless. In 10
years’ time, cash is predicted to make up just
a fifth (21 per cent) of payments, according
to Payments UK.
Anne Veck Salons’ Keith Mellen can
appreciate why salons would go cashless
(even if only to cut down on the hassle of
processing cash, which he calls “a pain!”)
but that Anne Veck Salons will continue
to accept cash for the foreseeable future
because between 10-20 per cent of its sales
are cash. “Plenty of our clients prefer to pay
that way,” he says. “Accepting cash is good
customer service.”
“There’s no doubt that cashless is
becoming more and more popular, but only
a third of consumers say they would be
comfortable in a completely cashless society,
according to Mintel. So, any salon going
cashless runs the risk of putting off those
clients who do want to pay by cash,” warns
the NHF’s Hilary Hall. “Equally, for those
clients who have fully adopted cashless,
anything else is not only inconvenient but
makes the salon look old-fashioned.”
She adds that salons also need to
remember that from last month, new
payment laws are in that mean that salons
have to charge the same no matter which
payment method they use, so they can no
longer charge clients extra for paying by
credit or debit card.
Salon team members could be forgiven
for panicking that a cashless business
might mean their tips are affected, so it’s
worth swotting up on the rules. If a stylist
gets cash tips directly from a customer,
the stylist has to pay tax on them but
not National Insurance. If they fill in a
self-assessment tax return, they have to
include the tips. If tips are paid via a card
transaction, the employer pays these to the
stylist directly and is responsible for making
sure Income Tax is paid through PAYE.
Sometimes the tips are pooled together
and shared out – this is called a ‘tronc’.
The person who looks after it is called the
‘troncmaster’ and they are responsible
for making sure tax is paid.
OLIVIA CRIGHTON GLASSHOUSE SALON
“As of November, we stopped accepting all cash payments. We
accept all forms of debit and credit cards, American Express and
Apple Pay, with a means to enforce a more secure and efficient payment
system. I wanted to go cashless for a number of reasons. I was shocked to
find out that the new banknotes contain animal fat — something at odds
with my business ethos. It’s been positive, drastically decreasing time
spent by our staff cashing up and doing weekly banking. Our clients
appreciate the small nature of Glasshouse and feel that we’re moving
with the times. We still accept cash tips and have a small float in case
we need to change anything up. We also have an option to add a tip on
our card machine – all tips go directly to the stylist but it encourages the
client to make the tip by card – we rarely get any cash tips now.”
CREATIVE HEAD

#BusinessEdit
KEN’S CLINIC
GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
LIFE
LESSONS
SEE
KEN WEST
SPEAK AT
25 MARCH AT THE PARK
PLAZA, LONDON
KEN’S DIAGNOSIS
This is the question that I currently hear
more than any other. HMRC has clearly
defined guidelines on its website regarding
the control that you can and cannot have
over a self-employed stylist.
The biggest challenge is that it is failing
to enforce these guidelines. HMRC is
currently losing a massive amount of
revenue from VAT and Income Tax and
surely will not allow this to carry on.
Fortunately I am already hearing of salons
being inspected and I think 2018 will see
this happening more frequently.
At 3•6•5 we work with salons
that strive to be the best. They
want to become leaders in their
town and be the brand that is
recognised as providing the
finest service delivered by the
finest team. That is the
crucial word. TEAM.
The HMRC
guidelines state that
a self-employed
stylist or chair
renter should have
total control over
their prices, their
own hours, which
products they use,
which services they
deliver, when
KAREN BELL, OWNER,
VINCENT BELL HAIRDRESSING
In recent years, the rise of the ‘rent-a
chair’ salon has become apparent and
salon owners are having to rethink
how to educate their team. With the
financial appeal of ‘rent-a chair’
salons becoming more prominent,
what can salons do to attract and keep
the right stylists?
they take their holidays, their own service
standards, their own marketing material,
their own promotions and even which
clients they serve.
There is no way that a group of
individuals working like this could ever
become a team, let alone a brand.
As a provider of business coaching and
education, at 3•6•5 we work with salons
that employ their teams because a salon
cannot provide education to a self-employed
stylist. Why would they?
I still believe that what you need to offer
people is the opportunity to earn good
money by charging the right prices in your
salon. You need to provide them with the
opportunity to grow and develop, with a
working environment that gives them the
best place to serve clients and you need to
offer branding, marketing and PR to drive
new guests into your salon.
I also passionately believe that we have
to change the way we train future stylists.
The ‘Now’ generation doesn’t want to take
three years to train, only to then charge low
prices which lead to low earnings. Salons
need to train harder and faster. Invest time
and money but expect higher standards.
None of this is easy. But if it was then
everyone would do it. Karen ask yourself
this. Why would you work for you
instead of being self-employed?
DO YOU HAVE A BUSINESS HEADACHE YOU'D LIKE KEN TO
HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag
ANDREW
MULVENNA
ANDREW MULVENNA
Be the best you can be.
This sounds so obvious and
yes, talent is the bedrock,
but to do this you also
need drive, self-awareness,
patience and humility.
SEE
ANDREW
MULVENNA AT
25 MARCH AT THE PARK
PLAZA, LONDON
Travel your own path
and at your own pace.
It’s great to aspire and be
influenced by others but
don’t get caught into the trap
of running before you can
walk. Trust those deep-down
gut feelings and remember
Aesop’s fable The Tortoise
and the Hare.
We are building a family
and a culture – creating a
'professional culture’ within
your business is the only
way to go! This requires
resilience and time and yet
you must remain consistent
and strong. When it clicks in
it is amazing to watch.
Be clear and be honest
right from the start when
showing an apprentice their
professional possibilities.
They need to have clear
goals but they must also be
realistic. As a manager, and
mentor your role is multifaceted
and you have to be
truly, madly, deeply involved.
CREATIVE HEAD
25

#BusinessEdit
Pension changes “will
triple employer costs”
SALON BOSSES WILL see pension costs
triple through changes to pensions autoenrolment
contributions, the NHF has said.
Since auto-enrolment was introduced,
the contributions for both employers and
employees have been set at 1 per cent, but
from April will increase to 2 per cent for
employers and 3 per cent for employees.
They will increase again to 3 per cent for
employers and 5 per cent for employees
in April 2019. The government also plans
to cut the minimum age for enrolling staff
from 22 to 18 in ‘the mid 2020s’, provided
their earnings are over £10,000.
There are also moves to calculate
contributions on all earnings up to £45,000,
rather than the current ‘banded earnings’
system, which calculates contributions on
earnings between £5,876 and £45,000.
“These two measures will have a
disproportionate impact on the hair and
beauty sector because of the sheer number
of young people, while the banded earnings
change will have a bigger impact for
workers on minimum wages, also common
in our industry,” warned Hilary Hall, chief
executive of the NHF.
SATURDAY JOBS ‘IN DECLINE’
MORE THAN A quarter (28 per cent) of hair and
beauty professionals started out as Saturday
workers. A poll by insurer Direct Line for Business
found half (50 per cent) had followed a family
member into the industry, with apprenticeships
and college courses (both 30 per cent) other
popular routes in.
Yet BBC research, based on analysis of child
employment permits issued by local authorities,
suggests the number of schoolchildren with
a part-time job has fallen by a fi fth in the past
fi ve years.
‘GREY ECONOMY’ IN SPOTLIGHT
THE NHF WILL focus its campaigning and lobbying activity on pushing for a
fairer VAT and business rates system, restraint on employee pay and cracking
down on the cash-in-hand “grey” economy.
The move follows a survey of NHF members that suggested these are key
concerns that many small salons and barbershops would like to see addressed.
The poll of 512 members found more than half (52 per cent) backed the
idea of reducing the current £85,000 threshold for registration for VAT. The
government has already said it intends to consult on how to change VAT.
Nearly three-quarters (72 per cent) argued that VAT should be lower than
20 per cent for hair and beauty businesses.
Members were also frustrated at the way growing levels of self-employment
within hair and beauty are increasingly undercutting businesses that employ
workers. Nearly two-thirds (63 per cent) felt businesses with employees
were “disadvantaged” when competing with businesses using chair renters.
More than half (55 per cent) called for chair renters to pay the same National
Insurance contributions as employees.
Last November’s Budget confirmed the National Living Wage for over-25s
is to rise to £7.83 an hour from April. The government’s long-term aim is this
wage should be £9 an hour by 2020. A significant minority (41 per cent) of
members worried this would be “too much”, while 70 per cent warned that a
£9 living wage would force them to raise prices, and 40 per cent said they
would cut back on staff or reduce hours.
Members had strong views about the Apprentice Minimum Wage rate, the
complicated nature of which was blamed for salons inadvertently failing to
pay apprentices the correct rate.
COUNCIL PARKING FINES SOAR
LOCAL COUNCILS IN England generated £819m from
parking fees and fines in 2016-2017, an increase of 10
per cent on the previous year. A study by the RAC
Foundation found many of the highest totals were seen
in London, with the largest in Westminster. Outside
the capital, big surpluses were also recorded in
Brighton and Hove, Milton Keynes and Birmingham.
An NHF survey found clients were often deterred
from booking simply because of being unable to park
nearby or stay long enough for a treatment.
WANT TO SELL
YOUR BUSINESS?
Look out for the NHF’s new
guide, Selling Your Salon in
association with business
broker ETS Corporate, which
is also off ering a subsidised deal
on services to members.
The guide can be
downloaded at nhf.info
To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info
26
CREATIVE HEAD

n target
Your targeted toolbox to help build your
salon business bigger and better, in association
with Salon iQ and the Creative HEAD Reader Panel
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons
employing four or more staff and spread geographically across the UK
TEAM MANAGEMENT
So many salon owners and managers Creative
HEAD talks to have a common complaint about
their team… the diffi culty in recruiting quality
talent to join it. From changes to school leaving
ages and the impact on apprentices, to the
growth in stylists opting to rent chairs, building
a brilliant team is a regular cause for concern,
and it seems the push for state registered
hairdressers, to set skills standards, had made
no impact on recruitment.
What are your biggest HR headaches?
1. RECRUITMENT
2. HOLIDAYS/ABSENCES
3. STAFF RETENTION
Are your staff PAYE or freelancers?
1. ALL PAYE 74%
2. ALL PAYE HAIRDRESSERS,
WITH FREELANCE BEAUTICIANS 13%
3. SOME PAYE, SOME FREELANCE 13%
Have you seen a difference in standards
between a state registered employee and a
non-state registered employee?
NO 100%
AVERAGE RETAIL TURNOVER
9.9%
AVERAGE CLIENT SPEND (EX. VAT)
£50.20
NEW CLIENTS ACCOUNT FOR
8.4% OF VISITS
(December 2017)
“The candidate’s
education, work
experience,
background and
how they performed
is more important
[than if they are
state registered]”
LAURA BULL, CODE HAIR CONSULTANTS
ARE YOU
ON TARGET?
Business in December compared
with November?
STABLE
6%
GROWING
94%
Business in December compared
with December last year?
DECLINING
24%
STABLE
6% GROWING
72%
Salon iQ
surveyed
clients on
recruitment
and team
building:
SNAPSHOT
50%
of salon owners
are constantly
looking to
recruit
50% will
only recruit
when they
lose a
member
of staff
30%
arrange a team
building activity
annually; 40%
arrange it every
six months
HOW DO SALONS AROUND THE UK
RECRUIT AND MANAGE THEIR TEAMS?
15% do it
once a quarter
and 15%
once a month
The main way
managers
recruit is online
sites or social
media, mainly
Facebook
WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM
CREATIVE HEAD
27

#BusinessEdit
LOUISE JENKINS
GREAT LENGTHS
TELL US ABOUT YOUR 100
PER CENT YOU CAMPAIGN…
The new campaign is centred
around educating everyone
about how Great Lengths
100 per cent human hair
extensions can provide
a natural enhancement
and help women feel
more confident. While still
remaining a popular trend,
gone are the days where
extensions are used only to
add length for mermaid hair,
with more clients turning to
Great Lengths to help solve
everyday hair conundrums.
DO YOU HAVE ANY
INNOVATIONS FOR 2018?
Yes – Great Lengths Tapes.
They use the same 100 per
cent human hair as our prebonded
extensions and have
been gently hand-processed
and blended to create more
than 58 different shades.
Expanding on application
methods, they include
a medical grade, hypoallergenic
and non-toxic
tape. They’re suitable for all
hair densities and create an
instant transformation of
length, volume and/or colour,
which can last up to six-toeight
weeks.
HOW CAN SALONS TEMPT
MORE CLIENTS INTO
TRYING EXTENSIONS?
The best method for
showcasing extensions is
visual examples. Women look
to other women for their hair
inspiration, so if a stylist is
looking to tempt their clients
into trying extensions, its best
to have people around with
extensions in.
Q
A
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
PHIL SMITH
SMITH ENGLAND SALON
“I have always loved your Be Gorgeous product line and use the products on many of my
celebrity clients. What was your initial thinking behind the brand and what advice would
you give hairstylists looking to start up their own line?”
@jaybirminghamhair
Thank you Jay! It’s always great to hear positive feedback from other stylists. My background
was Toni&Guy, and I was involved in the creation of many of their products. When I decided
to fly the nest and pursue my own dream of creating affordable and aspirational products,
the Phil Smith Be Gorgeous brand was born. The products punch above their weight as we
use expensive ingredients, which guarantee good quality results. If you were looking to start
a brand, its important you find your niche. Take Sam McKnight for instance; his range of
products in cans make the finished style an ease to achieve.
Have you seen social media make a direct impact on your salons and brand and if so can
you give examples of the impact it has had?
@nasalhairspray
We haven’t focused on social media up to now, but as of this month we will be bringing it in-house
for Phil Smith Be Gorgeous. We hope to encourage people to learn about the brand, however
its social media doesn’t have any real impact on the Smith England Salon, but does aid in
communicating the brand values and products, which therefore drives sales. We are also focusing
on updating our website, which receives between 7,000 and 10,000 hits a month. It will be even
more informative and transactional, so we expect to receive double the current hits per month.
Phil, you’re responsible for introducing hair ‘style’ into my life BUT you killed my mullet!
Is it possible to have a good, thick mullet and still be stylish?
England footballer and Sky Sports pundit @BarryVenison
Absolutely not! Mullets should be left well and truly behind in the ’80s. Rumour has it you only got
the job as a Sky Sports spokesman thanks to the removal of that mullet by yours truly! Go with the
times, and regularly change your look so you don’t end up looking dated.
Who is the coolest person you have ever cut hair for?
@42jordanking
The legend that is Robert Plant. He became a good friend but we sadly lost touch over the years.
When I was at the Covent Garden Hotel cutting beauty journalists’ hair, he’d often pop in to say
hello and spend the morning hanging out with us all and being thoroughly entertaining.
Next month: Colour queen Nicola Clarke. Tweet us your questions @creativeheadmag
28
CREATIVE HEAD

SHINE
ON
WE’VE HAD POPS OF PASTELS AND GORGEOUS
GREYS, NOW IT’S TIME FOR METALLICS TO SHINE –
BRING ON NEW INFINITI METALLICS BY AFFINAGE
LAST SEASON
THE catwalk was
overrun with metallic
shades – on the clothes and
hair – and if it’s spotted at Fashion
Week, it’s not long before it filters down to
the high street. This is great news for salons as
metallic hues are seriously wearable. Clients have
also become used to trying something a little different.
So, the time is right to introduce a new palette of shades
to your clients, starting with INFINITI Metallics by Affinage.
This range of eight shimmering shades truly embraces the
metallic trend, without being too ‘out there’. Clients can choose
from a variety of hues: Pearl, Bronzed Amber, Pearl Rose, Copper
Rose, Grey Rose, Mahogany Violet, Light Violet and Light Blue, and
all leave a brilliant, iridescent finish.
The new shades join a range that adds protection, suppleness and
incredible shine to hair. This is thanks to the shea butter and argan oil
that’s packed into all INFINITI ranges, while all the colours are formulated
from more than 90 per cent naturally derived ingredients, obtained from
sustainable and renewable sources. But don’t expect the end results to be
compromised because of this – this is a seriously high-performance colour
range thanks to its advanced breakthrough formula with DATEM PLUS
Technology. This enables colour pigments to be delivered deep into
every strand of hair for long-lasting results, flawless coverage and
incredible colour. INFINITI Metallics by Affinage is what your
clients have been looking for.
Let your clients shimmer and shine with INFINITI Metallics by Affinage.
For more information, call 01794 527111 or visit affinage.com
CREATIVE HEAD
29

2018 marks the 63rd year
of the longest-running live
hairdressing competition,
The L’Oréal Colour Trophy
Are you addicted to colour?
L’Oréal Professionnel is looking for the most creative
amongst you to design the ultimate, forward thinking,
inspirational, trend driven total look.
Share with us your colour addiction.
Entries open 8th January 2018, enter at*
Lorealcolourtrophy.com
Follow us
@lorealpro #lorealprouk #LCT18
*Open to UK residents aged 16+ entering as part of a salon team of no more than 4 people. Entries
must be uploaded onto www.lorealcolourtrophy.com by 26/02/18 and must use only L’Oréal
Professionnel products. Entry photos must be in colour and no more than 1 year old at the date
of entry. Winning team receives the L’Oréal Colour Trophy Award 2018 and the chance to attend
other events to include a 3-day European trip. See www.lorealcolourtrophy.com for full details and
terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

Grand Final 2017 Show, Hair by TONI&GUY Art Team

THE YEAR
OF YOU
MAKE IT ALL ABOUT YOUR EDUCATION THIS YEAR – GROW YOUR BUSINESS, GAIN NEW SKILLS AND
INVEST IN YOUR TEAM BY CHOOSING FROM OUR PICK OF EDUCATION COURSES BY TIGI
LEARN AT THE TIGI ACADEMY
CLASSIC CUTTING
MEN’S FOCUS
CREATIVE CUTTING
SESSION HAIR
Learn the fundamental principles
so that you can create any classic
shape. With an emphasis on TIGI
methodology and terminology,
this course covers the four key
elements to create the perfect cut:
parting and sectioning, distribution
and elevation.
Develop your skills in men’s cutting
with a range of classic and bold,
fashion-inspired techniques,
including scissor-over-comb and
clipper work. Keep up-to-date with
the latest trends in men’s fashion
and styling and learn how to
translate them into wearable, salonviable
looks for your male clientele.
Spark your creativity as the TIGI
International Creative Team
showcases its latest cut and colour
work, presenting the trends and
inspiration behind them. With a
step-by-step breakdown of each
key look, learn creative cutting
techniques and how to translate
them into wearable looks.
This course translates
the latest trends into
commercial, creative ideas
for salon-viable looks. Learn
how to create a variety of
camera-ready styles, as
well as detailed product
knowledge, correct tool
usage and backstage tips.
32

CAN’T MAKE
IT TO ONE OF THE
TIGI ACADEMIES?
No problem – the brand
provides intimate in-salon
training, regional events,
seminars and global shows.
Email uk.education@tigi.com
CREATIVE HEAD ADVERTORIAL
TIGI WANTS 2018 to be your year. The brand can help you make this year truly great with
education courses carefully crafted to suit hairdressers at every level. From enhancing skills
and creating a more motivated team to developing stronger customer service and building
team and client loyalty, TIGI can give you the tools to forge a successful business.
LEARN IN
THE SALON
The TIGI Field Education
Team and the TIGI Creative
Team conduct in-salon
seminars designed especially
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find out how TIGI brands can
enhance your daily work.
CORRECTIVE
COLOUR
This new course for 2018
focuses on a simplifi ed
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colour work. See how to
perform a hair assessment,
client consultation and
achieve great results using
TIGI colour ranges.
©USTOM COLOUR
COLLECTIONS
This is a seasonal, technique-driven
course to create and customise
in-salon services for all clients,
from classic colours to commercial
creative looks. Supported by the
TIGI Creative Consultation concept,
learn how to personalise your
colour work.
CREATIVE COLOUR
This popular course sees members
of the TIGI International Creative
Team share their inspirations
through their latest work. Using
an advanced technical approach
based on classic colouring, you will
develop the skills required to create
exciting, contemporary and creative
results your clients will love.
24-HOUR
EDUCATION
Today everyone wants
and expects to have access
to knowledge anywhere
and at any time. This is why
TIGI Education has created
the TIGI App 24/7, available
for Android and iPhone –
download it today!
WITH TIGI, IT’S ALL ABOUT #EDUCATIONALEXCELLENCE. FOR FURTHER INFORMATION,
EMAIL UK.EDUCATION@TIGI.COM OR VISIT TIGIPROFESSIONAL.COM/EDUCATION
33

CREATIVE HEAD EDUCATION
e ducation
"It's me!"
OUR
FEATURED ARTIST
IN FEBRUARY IS
ROBERT EATON
The award-winning Russell Eaton colourist shares his
insights, techniques and a few fabulous formulas…
e ducation
HEAD ONLINE NOW!
CREATIVEHEADMAG.COM/EDUCATION

THE NEW
GOLD
STANDARD
TRANSFORM YOUR EVERY DAY WITH THE
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EXPERIENCE THE POWER OF GOLD WITH THE
NEW AND IMPROVED GHD GOLD STYLER

“WHAT I LOVE MOST ABOUT THE NEW GHD GOLD IS HOW EASY IT
MAKES WORK. IT’S PERFECT FOR ELIMINATING FRIZZ AND KINKS AND
CREATES MOVEMENT AND TEXTURE WITH SHINE AND GLOSS”
ADAM REED, GHD GLOBAL BRAND AMBASSADOR
THERE’S SOMETHING ABOUT gold – it’s pure, refi ned and luxurious. Back in 2010, ghd launched its now
iconic V gold series styler, a must-have tool loved by stylists and consumers alike. A multiple award-winner,
with more than seven million units sold worldwide, the most popular ghd tool has stood the test of time as
a kitbag staple.
Renowned for industry-leading innovation, ghd’s dedicated research and development team in
Cambridge has been working behind the scenes to further advance their understanding of how hair is
affected by heat styling, on a mission to make styling even easier and healthier on the hair. The result?
The new and improved ghd gold styler.
Love your current styler, but looking for an upgrade? Look no further. The new ghd gold styler comes
with a streamlined, modernised design and promises to leave hair smoother, sleeker and healthier looking*.
Using dual-zone technology – the latest innovation in ghd’s pioneering technology portfolio – heat is
controlled from root to tip, with new sensors able to detect and regulate temperature across the full length
and width of each plate, for unbeatable performance, ultra-smooth handling in the hair and easy, onestroke
styling. Thanks to dual-zone technology, the styler consistently operates at the safer-for-hair heat of
185°C, the optimum temperature proven by ghd to look after hair health, reduce breakage** and give a
sleek, high-shine fi nish.
Why is this consistency so important? Styling tools operating without such consistency in
heat delivery see peaks and dips in the temperature across the plates, which affects the
overall fi nish of the hair, resulting in an imperfect style and taking more time to style overall.
GHD GOLD: YOUR NEW KITBAG HERO
IN A SURVEY
OF 101 WOMEN,
84 PER CENT
PREFERRED GHD
GOLD TO THEIR
CURRENT STYLER
CREATIVE HEAD ADVERTORIAL
Smooth, contoured floating plates
These glide through hair for quick, frizz-free
styling and enhanced shine
*In a test of 128 consumers, signifi cantly more consumers agreed
that ghd gold was better than ghd V styler for leaving hair sleeker,
smoother, shinier and healthier looking. **vs stylers operating at 230°C
Modernised design and round barrel
Help to deliver versatile, snag-free styling,
quickly and easily
Dual-zone technology
Two new generation heat sensors control
optimum heat from root to tip for smoother,
sleeker and healthier-looking hair*
Heated to 185˚C
This is the optimum temperature for
styling. Any hotter damages the hair
and any cooler compromises the
longevity of the result
Sleep mode
The styler switches off if not used for 30
minutes, for safety and peace of mind

"AFTER RIGOROUS TESTING, WE
HAVE CREATED GHD GOLD. THE
STYLER FEATURES DUAL-ZONE
TECHNOLOGY AND LETS PEOPLE
STYLE EXACTLY HOW THEY WANT
WITHOUT COMPROMISING THE
HEALTH OF THEIR HAIR"
DR TIM MOORE,
CHIEF TECHNOLOGY OFFICER, GHD
*In a test of 128 consumers, significantly more consumers agreed that ghd gold was better than ghd V styler for leaving hair sleeker, smoother, shinier and healthier looking
THE NEW
GHD GOLD
PROVEN TO DELIVER SLEEKER, SMOOTHER AND HEALTHIER HAIR.*
TO FIND OUT MORE, CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 01924 423400

CREATIVEHEADMAG.COM
SPRING
S U M M E R
2018
01_Runway_Covers_GW4.indd 1 22/01/2018 11:39
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YOUR ESSENTIAL GUIDE TO THE NEW SEASON
RUNWAY
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**No cash or product equivalent can be offered in exchange.

BORN
THIS WAY
INDIVIDUALISM IS WHAT UNITES US; OUR DIFFERENCES ARE WHAT
MAKE US CREATIVE – KMS CELEBRATES WHAT STYLE SIGNIFIES
WITH THE 2018 STYLE MATTERS COLLECTION
EVERYONE HAS A different worldview and approach to style; maybe you live in jeans or
you can’t face the day without sky-high heels? Whatever you love and however you choose
to express yourself, we’re all different. And this is good. Style might not save the world, but
it is what makes the world go round. In short, it matters.
It is this diversity, this mix of lifestyles and creativity that KMS is celebrating through
its new collection. Last year, for its Style Matters campaign, the brand looked to London,
Berlin, New York and Seoul for its inspiration, but for 2018 it’s turning to the up-andcomers,
the rebels and the players. For this year’s trend inspiration, KMS hit the streets
of Melbourne, Amsterdam and San Francisco to discover what brings these cities to life.
What makes their styles authentic and unique? What makes them different? The result is a
melting pot of looks and hairstyles to inspire you to create your best style.
The collection is a curation of ideas, while the products, organised intuitively into START,
STYLE and FINISH, are what brings these ideas to life. Featuring TRIfinity Technology, all
KMS products are multi-compatible and best when used together. Now you can create the
styles your clients want and boost your retail revenue by selling them the KMS products
they need – easily and intuitively.
It’s time to discover what sets you apart from the rest with KMS.
36
CREATIVE HEAD

CREATIVE HEAD 37
CREATIVE HEAD ADVERTORIAL

GLOBAL
TRAVELLER
WE EXPLORE THE CITIES SELECTED BY KMS FOR
THE 2018 STYLE MATTERS COLLECTION
AMSTERDAM
The Dutch city is a melting pot
of cultures and lifestyles, where
gabled buildings line canals and
museums are flanked by hipster
cafes and quirky shops. It’s
this diversity that drew KMS to
Amsterdam, but it was the city’s
open-mindedness and inclusivity
that made KMS want to use it as
its inspirational springboard.
STYLE EQUATION
THIS MODEL’S LOOK FEATURES ADDVOLUME
LIQUID DUST FOR GRIP AND VOLUME
MOISTREPAIR SHAMPOO
ADDVOLUME LIQUID DUST
HAIRSTAY ANTI-HUMIDITY SEAL SPRAY
38
CREATIVE HEAD

MELBOURNE
Laid back with effortless style –
Australia’s Melbourne is a city
full of artists and creatives; it’s
dynamic, cosmopolitan and you’ll
find some of the best street art
here. The pan-Asian influence also
makes Melbourne a multi-faceted
city, which enticed KMS.
CREATIVE HEAD ADVERTORIAL
STYLE EQUATION
THIS LOOK FEATURES MOISTREPAIR ANTI-BREAKAGE
SPRAY TO REDUCE DAMAGE AND PREPARE THE HAIR
FOR BLOW-DRYING AND STYLING
MOISTREPAIR ANTI-BREAKAGE SPRAY
HAIRPLAY MOLDING PASTE
HAIRPLAY DRY WAX
SAN FRANCISCO
San Francisco is the birthplace of a
unique style. Not just for hippies,
this city celebrates diversity of all
kinds – and this is exactly what
drew KMS to the city. KMS plays
on the idea of the older established
creatives with the influx of younger,
new creatives moving into the city.
STYLE EQUATION
THIS LOOK FEATURES HAIRPLAY PLAYABLE TEXTURE.
BUILD AND REWORK YOUR TEXTURE WITH EACH
APPLICATION FOR A WEIGHTLESS, TOUCHABLE FINISH
ADDVOLUME SHAMPOO
ADDVOLUME STYLING FOAM MOUSSE
HAIRPLAY PLAYABLE TEXTURE
Discover a world of style possibilities with KMS. To find out more, call 01323 432100 or visit kmshair.com/en-uk
CREATIVE HEAD 39

do
Coloured
care
hair,
Do your clients want personalised colour care? Of course they do.
What they need is Pureology, the zero-sulphate professional colour
care brand that’s trusted by colourists and loved by consumers
WHEN LOOKING FOR the very best in hair care for your colour
clients, you want it to be luxurious without being ostentatious;
indulgent but with an eye on providing natural solutions. What you’re
looking for is Pureology.
Pureology is trusted by colourists and leading salons up and down
the country to provide personalised colour care for healthier hair. Why?
Pureology was created by a colourist in California in 2001 with a simple but
powerful idea: to create the very best products for colour-treated hair.
Natural luxury
The brand pioneered the natural movement with zero sulphate shampoos
and 100 per cent vegan formulas. As the trend for all things natural grows
ever more prominent, Pureology is the tool you need to meet the needs of
the natural-minded consumer and attract them into your salon.
The UK’s top colourists all choose Pureology to protect their clients’
colour. In fact, you will see Pureology being used by colourists in all the
best colour salons around the country.
Consumer’s choice
Pureology is also a darling of the biggest consumer influencers in the UK
and has won multiple awards – a real and tangible selling point for clients.
So the next time your client asks you how to care for her colour, give them
Pureology – the colour and beauty experts’ choice.
If you want the colourist experts’ favourite in your salon, contact Pureology today.
Visit pureology.co.uk or email pureology2@loreal.com. Follow @PureologyUKI on Instagram
40
CREATIVE HEAD

The colourists’ favourite
“Pureology is like an insurance policy for
clients. It keeps colour fresher for longer”
SKYLER MCDONALD, CREATIVE DIRECTOR AT SKYLER LONDON
CREATIVE HEAD ADVERTORIAL
“As colourists, we rely on after-care products to
protect our work. Pureology is the brand we trust”
AMY FISH, COLOURIST AT LARRY KING
“Being sulphate-free and vegan is a winner.
Once clients try it, they keep coming back”
MEL SMITH, HEAD COLOURIST AT JOSH WOOD COLOUR
“Our colourists are hooked on Pureology, it’s the
range the whole team loves”
SOPHIA HILTON, OWNER OF NOT ANOTHER SALON
“The natural trend is here to stay and Pureology
creates the opportunity to attract new clients
who are looking for natural products”
ANDRÉ SUARD, ARTISTIC COLOURIST AT GIELLY GREEN
CREATIVE HEAD 41

WORKSHOPS
LIVE DEBATE
SHARED EXPERIENCES
NEW CONNECTIONS
NON-STOP NETWORKING
In partnership with
Associate sponsors

25-26 MARCH 2018, LONDON
PACKED FULL OF PRACTICAL IDEAS ON HOW TO BUILD
TEAMS, CLIENTELES AND NEW STREAMS OF REVENUE IN
TODAY’S CHALLENGING CLIMATE, CREATIVE HEAD’S TWO-DAY
BUSINESS NETWORKING EVENT IS THE PLACE TO BE – AND BE
INSPIRED. GROW YOUR SALON BUSINESS – BOOK NOW!
CALL TO BOOK 01434 610944
More details creativeheadmag.com/salonsmart
creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18

Simon Tickler, Salon Success
Gavin Hoare, Richard Ward
Hair & Metrospa
Sarah Guild, BrandSTAND
Communications
Zoë Vears, Salon Success
Carolyn Sweeney, Creations
Matt Robinson, Mr Robinson’s Barbershop
Hari Efthymiades, Cut & Grind
Jennifer Linton & Joanna MacDonald,
Linton & Mac
Jonathan Andrew, Jamie Stevens
Andrew Mulvenna, Andrew Mulvenna
Monica Teodoro, L’Oréal Professionnel
Dale Hollinshead, Hazel & Haydn
Alan Edwards, Alan Edwards Ken West, 3•6•5 Hair
Jane Williams, Reed Hair
Tom Chapman, Tom Chapman Hair Design
In partnership with
Associate sponsors

Ky Wilson, The Social
Simon Webster
Hair
Joanna Hansford,
Jo Hansford
Sally Montague, Sally Montague Hair Group
Brooks & Brooks
Larry King, Larry King
Skyler McDonald, Skyler London
Sam McKnight
25-26 MARCH 2018, LONDON
Andrew Cannon, Ruffians
BRIGHT IDEAS, REAL EXPERIENCES –
TRIED, TESTED AND TALKED ABOUT BY
REAL HAIRDRESSERS, JUST LIKE YOU.
HEAR FROM THEM ALL!
CALL TO BOOK 01434 610944
More details creativeheadmag.com/salonsmart
creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18

GREAT MINDS
BRILLIANT PEOPLE
EXPERT INSIGHT
LOTS OF FUN!
In partnership with
Associate sponsors

25-26 MARCH 2018
PARK PLAZA RIVERBANK HOTEL, LONDON
GROW YOUR SALON BUSINESS
WEEKEND PASS £245* plus VAT
DOUBLE DEAL WEEKEND PASS £450** plus VAT
MONDAY PASS £100 plus VAT
*£50 single room supplement applies **Based on two sharing a double or twin room
CALL TO BOOK 01434 610944
More details creativeheadmag.com/salonsmart
creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18

ALL THE
RIGHT
MOVES
PROSTYLES IS ABOUT TO TRANSFORM YOUR SALON BUSINESS WITH A PIONEERING NEW APPROACH TO THE WAY
YOU CHOOSE AND USE HAIR EXTENSIONS. CREATIVE HEAD SALUTES A BRAND THAT IS MAKING WAVES…
Prostyles – the company with more than 20 years of experience in extensions – has
reinvented itself. Under new ownership, it’s a brand that has pledged to deliver to
customers a premium hair extension range that is flexible and manageable, and
which stands out in a highly competitive market. It approached the challenge by
asking hair professionals ‘what do we need to be the very best in the professional
hair extension market, and what does the industry need from us as a company?’
48
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
“WE’VE TAKEN WHAT
WE’VE LEARNT FROM
INDUSTRY LEADERS
TO BRING ABOUT
A RENAISSANCE IN
THE HAIR EXTENSION
SECTOR, MAKING US
FRESH, EXCITING
AND INNOVATIVE”
MARK WOOD,
MANAGING DIRECTOR, PROSTYLES
CREATIVE HEAD
49

FINISHING
TOUCHES
Many of Prostyles’ extension stylists
work on shows at London Fashion
Week, photoshoots and with A-list
clients – disciplines that require the
same uncompromising quality and
consistency in delivery and results.
Prostyles training now includes
session styling, advanced cutting
and applications, along with a
host of expert tried-and-tested tips
and tricks for creating the perfect
natural, invisible finish. While most
hair extensions companies train in
application, only a few train in styling
– and yet the end result is critical to a
successful client-stylist relationship.
This way, both salons and clients get
the best from Prostyles.
So it seemed an obvious choice
that for a fresh new look, you need a
fresh new eye, which is why Prostyles
collaborated with session stylist Leigh
Keates – a former double It List award
winner and London Fashion Week
show lead – to style up a storm with
Stephanie Stevenson on this breathof-fresh-air
shoot. It’s fun, it’s modern
and it’s packed with an energy clients
will fall head over heels for!
50
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
“OF THE MANY OPPORTUNITIES
FOR EXTENSIONS, LENGTH IS
ONLY ONE POSSIBILITY FOR
CREATIVITY. WE CAN ADD
VOLUME TO FINE OR THINNING
HAIR USING THE SMALLEST,
MINUTE BOND APPLICATIONS
WITH REDUCED WEIGHT PER
BOND, AND SMALLER PRE-
BONDED TIPS THAT HAVE BEEN
CREATED TO APPEAR INVISIBLE”
STEPHANIE STEVENSON,
CREATIVE DIRECTOR, PROSTYLES
CREATIVE HEAD
51

YOU HAD
ME AT
HELLO
Prostyles sells organically. When hairdressers find something they love, they feel compelled to share it – and that’s
exactly what led to the success of Prostyles’ pioneering fibre and real hair offerings. Now do the same for your business.
As a service that gives such visible results, simply having a stylist seen to be fitting extensions can be enough to spark
interest and conversations with other clients. Just as importantly, Prostyles train stylists to spot potential new extensions
customers, and share tips and techniques that can lead to a successful sale.
52
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
“WE KNOW AND UNDERSTAND
SALON OWNERS AND THEIR TEAMS
– WE KNOW WHAT THEY WANT
AND NEED. WE WORK WITH THEM
ON THE NUMBERS SO MARGINS
ARE ATTAINABLE, AND HELP WITH
BUSINESS PLANS AND GOAL-SETTING
TO SEE A RETURN ON INVESTMENT.
WE’VE PUT SO MUCH EFFORT INTO
OUR SYSTEMS THAT GOOD REVENUE
AND COMMERCIAL VIABILITY,
COUPLED WITH OUTSTANDING
RESULTS, ARE AUTOMATIC”
STEPHANIE STEVENSON,
CREATIVE DIRECTOR, PROSTYLES
CREATIVE HEAD
53

“IF YOU’RE NOT CURRENTLY OFFERING
AN EXTENSIONS SERVICE, YOU
SHOULD. ALL BIG-LIST SALONS OFFER
EXTENSIONS – IT’S AS POPULAR
AS BALAYAGE. IF YOU DO ALREADY
OFFER EXTENSIONS, THEN GETTING
MORE CREATIVE AND UPPING YOUR
GAME IS IMPERATIVE. SHOW CLIENTS
YOU’RE ON-TREND – YOU’LL BECOME
A FORWARD-THINKING LEADER WHO’S
IN CHARGE OF A BUSINESS THAT
INSPIRES ITS CLIENTELE”
STEPHANIE STEVENSON,
CREATIVE DIRECTOR, PROSTYLES
SHOW
ME THE
MONEY
Investing in a brand new or upgraded service such as extensions can seem like a lot to take on. To help you with growth, the
Prostyles Ambassador Programmes teaches stylists how to realistically work cash deposits from clients for services and schedule
their appointments so that they will have the extensions and other products ready when they need them. Prostyles own price
structures are also continuously monitored to ensure you get the very best quality of hair and fantastic value for money.
54
CREATIVE HEAD

HAIR Leigh Keates and Stephanie Stevenson. PHOTOGRAPHY Claire Harrison
CREATIVE HEAD ADVERTORIAL
Take a fresh look at extensions. Contact Prostyles on 01420 511155 or visit prostyles.com
CREATIVE HEAD
55

THE TROPHY
“Winning Most Wanted
Session Stylist of the Year
2017… it was such a shock.
I looked at the shortlist –
the others were incredible,
such as Anthony Turner, who
I worked alongside way back
when we were with Guido.
Winning was incredible, it
was odd – I had no idea!”
56
CREATIVE HEAD

WELL MADE
THERE HAVE BEEN SOME KEY INGREDIENTS
IN THE CAREER OF SYD HAYES, MOST WANTED
SESSION STYLIST OF 2017. HE TELLS CREATIVE HEAD
WHAT HAS MADE SYD… WELL, SYD!
Syd with his dad
Grazia, photography by John Akehurst
Pictured below: Syd (centre) planning with, from left: Anthony
Turner, Sandy Hullett, Alexander McQueen and Guido
THE LEGENDS
“At the age of 17 I was working for Nicky
Clarke at his Mayfair salon and it was
amazing. The element of showmanship
that allowed me to host my Creative
HEAD Education Featured Artist event
probably came from him, seeing him on
national television. He was very creative
and amazing to watch on shoots as well
as in the salon. I also met some the best
hairdressers that I learnt so much from
– Lewis Dyer, Simon Maynard, Rupert
Mitchell and Christian Pippin. That’s
what’s so great, you meet these people
over the years and learn from them.
“When I was 21 I thought I knew
everything, so going to Hershesons and
Daniel and Luke telling me I had to
varder for a year was actually one of the
best things I could have done. Daniel is
probably one of the best short hair cutters
I’ve ever met. Luke taught me a different
way, and opened up the higher end of the
fashion world to me.
“Back at Nicky’s, Rupert used to bring
back French Vogue and I’d see Guido’s
work and think ‘this guy is incredible!’ I
set out to get a job with him. Lockonego’s
Ben Cooke, who used to work on Guido’s
team, called him to suggest meeting me,
and I met him on a hotel rooftop in LA!
“Guido suggested I have a trial at the
shows and I was with him for three years.
I took away an experience of working with
the toughest of people, and being able to
do any type of hair in any situation and
not be fazed by people with opinions on
how something should be!”
THE TEAM
“Sometimes now I turn up with three
assistants and I think ‘this is ridiculous’.
But actually, it’s what you need. For
example, recently I landed at 5am from
China, went to shoot a Grazia hair story
for BaByliss from 7am to 3pm, then at
4pm was doing Bella Hadid’s hair…
you have to have a strong team set up
correctly to make it work, and I learned
that from Guido. It’s not just about me
doing hair these days, I have to come up
with ideas, visuals, do press interviews,
help brands… it’s a bit of everything.
“This now comes down to my core team
and help from my first assistant, Paula
McCash, and Jason Lawrence.”
With Guido
Sadie Williams S/S18
CREATIVE HEAD
Photography by Juergen
Teller for Vogue
Kristin Scott Thomas for Vogue
57

THE AGENTS
“I signed with Premier Hair and Make-up
with no book, no pictures… it was a risk
for them. I don’t know how I talked them
into it. I think it helped they saw a name
like Guido’s and that I’d worked with him
for a while. After eight years with Premier,
I wanted a new challenge, so I’m now with
Art + Commerce, which is owned by one
of the biggest talent agencies in the world.
“I feel I have an army of people I can do
things with and who support me. But it
took about nine months for them, and my
agent Christopher Miles, to take me on –
they want to make sure you are right!”
THE SALON
“I left Guido because I was going back
to London. My dad didn’t want to be full
time in his salon Q Cut, in Kew, anymore,
he’d been there for 30 years. I told him I
wouldn’t take over for a year – I needed
time to gain the team’s respect, not just
walk in as the son of the owner.
“There have been frustrating times for
both of us; the hardest thing is to let go.
I was fortunate that he said to give it a
go – that’s credit to him, to let someone
have their vision. I remember a time when
I was about to take over – I’d been out
every night that week and I was late for
work. He absolutely ruined me – it was the
biggest verbal kicking of my life, but it
was what I needed. I vowed that day that
I would never be late again, and now I’m
early for jobs, I mean business.
“Every brand needs to move with the
times, so we’ve updated the salon bit by
bit, pushed for some younger staff. As a
boss, I like to think I bring enthusiasm
and a work ethic. I struggle with booking
an afternoon off, I’d hate for people to
think that I’m lazy or had everything
given to me. It’s a small team – it’s not a
big London name and that’s quite nice.
It’s a proper family business.”
THE PARTNERSHIPS
“I’m into my fourth year with L’Oréal
Paris, and second year with BaByliss. It’s
a big deal to be a spokesman for a brand
as big as L’Oréal Paris, and it’s allowed me
to break into the consumer world from the
professional side.
“Shooting for Glamour and Grazia
enabled me to have a relationship with
brands, so the consumer understands who
you are. With BaByliss, I work across both
professional and consumer and, in the
past year, they have come to me for advice
on how the brand will go forward – that’s a
massive amount of trust in me.”
THE EDITORIAL
“It’s been cool being part of the new
Vogue. I worked with Juergen Teller and
Venetia Scott for editor Edward Enninful’s
first issue. Juergen is an artist. When the
idea for the shoot was put forward by
Venetia, she hadn’t worked with Juergen
since the ’90s, so it was big.
“Also I’ve been working with Alasdair
McLellan and Katie Grand with Kate
Moss, Claudia Schiffer and Eva Herzigova
for Love. I’ve worked with Katie and
Alasdair for a long time, but this was
working with supermodel legends – they
all lived up to their status!”
At The Coterie pop-up in Leeds
Matty Bovan S/S18
Bella Hadid for Tag Heuer
Creative HEAD Education
Featured Artist Live
The Syd Pin
Kate Moss, photography by Alasdair McLellan Sadie Williams S/S18 for BaByliss PRO
58
CREATIVE HEAD

THE NEW ERA...
“I’m constantly talking and working with brands, and I
hadn’t talked about myself as a brand, so I thought about
what I could do – hair accessories! There was a gap in the
market, I wanted something niche, cool, new.
“We went from the initial idea to the product being on
the shelf in seven months – the Syd Pin! There are five
colours and we collaborated with jeweller Karl Karter to
create some diamond pins, too. We still have a long way
to go, but I think it’s just the start of Syd Hayes London,
whatever that may be…”
Syd Pin, photography by Gareth Powell
CREATIVE HEAD 59

Great Lengths
60
CREATIVE HEAD

In association with
The
full
story
Once the domain of club kids and later footballers’
wives, extensions now offer clients a quick and effective
route to something they crave – better hair
EXTENSIONS IS ONE of the fastest-growing areas
of hairdressing. Gone are the days of obvious fakery –
today’s pieces are discreet, high quality and perfect for
troubleshooting many of the problems your clients run into.
“The association of hair extensions with incredibly long,
false-looking hair and inevitable damage is slowly but surely
becoming a thing of the past,” explains Raphelle Saint-
Marshall, salon manager at Matthew Curtis Hair. “This is
thanks to better awareness and education among stylists
and clients alike, and in the improved quality and results of
well-applied pieces.”
The new breed of extensions are more subtle than ever
before, something Andria Kaisharis from Fowler35 in London
believes is responsible for their rise in popularity. “I’m
happiest when my clients come back and they tell me their
friends or partners notice there’s something different about
them, but that they can’t put their finger on it.”
Salv Mulé, of Academy Salon, a Balmain Prestige salon
CREATIVE HEAD
61

S T R I V E
T O B E
UNRIVALLED
TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS
EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES.
Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.
Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a
Great Lengths certified stylist.
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

#Extensions
in Cobham, Surrey, agrees that it’s an exciting time to work
with extensions. “We see them very much as the fourth salon
service,” he says. “The business has changed in the past few
years – it’s become far more mainstream and not just for
WAGs and celebrities! This is mainly due to the innovations
in application methods, affordability and innovative solutions
to problems within the salon.”
Indeed, innovation is a key factor in the diversity of services
now on offer. Time-poor clients can rejoice, as extensions
are much quicker to apply than ever before, and you can get
more bang for your buck. Great Lengths has just launched
GL Tapes, which are not only fast – a full head can be applied
in an hour – but also high quality and lightweight, sitting
close to the head for a virtually undetectable look. Lasting
six to eight weeks between maintenance appointments,
these extensions can be removed and reapplied up to
three times, helping to mitigate the higher price point
extensions often come with. And with more than
58 shades to choose from, salons can promise the
perfect colour match.
Also offering a quick application is the
Laserbeamer Nano from Hairdreams. “It has
changed the way I enhance my clients’ hair – the
speed at which you can complete the fitting suits
perfectly for stylists and clients alike,” says Stuart
Whitelaw, director at Mesart Glasgow. “The discreet bonding
method, which is the flattest application I have seen, makes it
very exciting for my clients, they can’t believe how seamless it
is compared to previous applications.”
And there are now products to cater for every hair type.
Prostyles is the brand that was the original fibre hair suppliers
to cult ’80s salon Antenna in Kensington, which became
famous for bringing extensions to a host of celebrities such
as Cher and Boy George. It’s evolved to ensure its extensions
cover textured, European and Asian hair, to ensure the right
finish is delivered, whoever is sitting in your chair.
At the L20 Salon in Liverpool, which uses Hair Rehab
London, stylist Jade Carthy has found that having fine
hair can knock her clients’ confidence – so she has turned
to extensions to thicken. “A whole head needn’t be
applied – using just one row of wefts can make
all the difference,” she says. New mums
especially can often suffer with unexpected
hair loss, so by offering thickening
extensions services, you can help them
feel like themselves again. “Post-partum
hair loss can be particularly difficult as
this comes right after pregnancy,
when hair is often at its fullest,”
explains Jade.
Great Lengths
64
CREATIVE HEAD

fashion forward hair with allure and attitude
www.balmainhair.com - 0800 781 0936 - info@balmainhair.co.uk

#Extensions
And by plumping up hair, extensions can help clients to
achieve new styles they couldn’t before. “They have totally
changed the way we look at hair in the salon – we use them as
a tool to create styles that aren’t otherwise achievable,” says
Matthew Lee, Great Lengths Certified Stylist and director of
colour at Mark Blake Hair in Cirencester. “We use extensions
to fill in sparse areas and give our clients a style they love. We
also use them for bridal clients who need that extra length or
volume to achieve the look they want for their big day.”
Victoria Lynch, founder of Remi Cachet, agrees: “The
hair in extensions in many instances is better quality than
a client’s own hair and can hold a curl or style for longer.
So if you have ever wanted those natural waves to last longer
without all the heavy styling products, then hair extensions
can achieve this. Hair-ups look fuller and have more impact,
and so this works well for bridal hair.”
According to Salv Mulé at Academy Salons, promoting
extensions as a helping hand for bridal or occasion hair is big
business. “About 30 per cent of our clients have extensions
of some kind and this increases during the summer to more
than 40 per cent, with weddings, summer parties and so on,”
he says. “We continually try to increase this figure by offering
new products, promotions and client evenings to explain and
educate, giving our clients confidence in the service.”
The latest cutting trends can also feel the benefit of some
extra hair. “I have a client who has struggled for years to
grow out super short layers around her face, but after visiting
the salon a few times I suggested she try a few extensions to
blend the front down,” says session stylist Angel Montague-
Sayers, who’s based at Sally Montague Hair Group in
Derbyshire. “This has totally transformed her hair and I
think she’ll be an extensions client for life – once you’ve had
a great set of extensions you don’t often go back! Also clients
no longer need to worry about the ‘growing out’ stage before a
new haircut because hair extensions instantly solve this.”
Manchester based Angela Mason, who last year opened her
Angela Mason Hair Extensions salon and is expanding her
team, provides a service where her stylists create bespoke
colours, cuts, blends and styles for the client with clip-ins.
“They are a great way to change up a look,” she says.
Balmain Paris Hair Couture
70 66
CREATIVE HEAD

ARE YOU READY TO
J O I N O U R
C R E A T I V E
T E A M ?
Angela Mason Hair Extensions is looking for talented
and experienced stylists to join our fun and innovative
salon
Based in the cosmopolitan suburb of West Didsbury on
one of the most popular streets in Manchester, we are a
salon with a difference
Offering spa and beauty services in the AMRetreat, a
beautifully styled blow dry bar, a walk-in clip in parlour
and second floor training academy, our salon has it all
We are looking to grow a dynamic team in all areas. Be
part of our vision, contact:
angela@angelamasonhair.co.uk
218 Burton Road West Didsbury Manchester M20 2LW
insta: @angelamasonhairextensions
www.angelamasonhair.co.uk

#Extensions
“I always recommend the stylist cuts into a client’s clip-ins to
help them blend better and create natural movement.”
It’s also no secret that colour is having a huge moment,
and with extensions you can open a world of opportunity for
clients who don’t want to take the plunge with traditional
dyes. Katy Grimshaw, salon owner at Spectrum One in
Rossendale, Lancashire, says extensions save time as
colouring processes can be lengthy and complicated.
“Using extensions as a way of adding colour can save hours
of bleaching and lifting, especially if they are looking for a
dramatic change,” she says. “Pre-coloured extensions can be
added quickly and easily to save a lot of time and hassle!”
Natasha Grossman, regional manager for HOB Salons,
agrees that extensions can benefit would-be colour clients
who are worried about damaging their hair. “Highlights,
balayage, and extreme or vibrant colours are the most popular
requests, and it’s easy to see why; applying lighter or
brighter-coloured lengths can be a completely damagefree
and a lower maintenance option,” she says.
Not only that, they offer colour opportunities for
clients who are unable to colour their hair due
to allergies. “We have had clients with massive
colour sensitivities and so extensions have
meant they can still have a new look,” says
Dale Hollingshead, owner of Hazel & Haydn
in Birmingham, which offers Great Lengths. “I’ve another
client who wanted pink in her fringe but wanted it to last
forever, rather than it fading as it would if we coloured her
own hair. Now she has a non-fading pink fringe, which we
refresh every four months.”
And with some business advice from Stephanie Stevenson,
creative director at Prostyles, you can be safe in the
knowledge your new extensions service won’t leave you out of
pocket. “It’s a salon service, and the training and knowledge
added to the premium hair quality all have a price. You simply
cannot engage in the ‘cheap seats’ here. The operational
costings of hair extensions can be prohibitive, simply because
of the standard practice of purchasing the hair before the
service. So, make it company policy to have a five-day window
between consultation and fitting.
“Always take a deposit, but don’t
just take a £50 booking fee – take
the total cost of the hair that
you will be applying.
This way your money
has cleared, the hair
has arrived, you
haven’t parted with
a penny more, and
cashflow is sound.”
68

#Extensions
Cool hues will continue to be huge this
year – so Balmain Paris Hair Couture
has added four ash tones to the Clip-in
Weft Set Memory Hair Collection for icy
lengths in an instant.
RRP £88.25
balmainhair.com
For a fast fix that lasts, offer tape
extensions from Great Lengths – they’re
the ultimate in luxury hair extensions
for time-conscious clients who want to
up their glamour.
IN-SALON SERVICE
greatlengthshair.co.uk
BIO A+O.E. is a range of five natural
treatment programmes, ideal for hair
enhanced by extensions. Choose from
volumising, restructuring, reinforcing,
frizz control and sebum control.
RRP £29.85 PER SET
greatlengthshair.co.uk
Let it
A new, jet black shade joins the Hair
Rehab London line-up, available in
salon professional I-tips, U-tips, wefts
and clip-ins.
IN-SALON SERVICE
hairrehablondon.com
Spray extensions with Balmain Paris
Hair Couture Texturizing Volume
Spray for the biggest hair ever – plus it
contains argan oil for a hit of moisture.
RRP £27.50
balmainhair.co.uk
Tangles will be a thing of the past
with the Easiweft Extension Styling
Station, which is ideal for storing hair
when it’s not being worn.
RRP £19.95
easiweft.com
70
CREATIVE HEAD

Remi Cachet’s new half-weft sits
flat and is a light and speedy option
for clients who want a quick boost to
their hair.
RRP FROM £115
remicachet.com
The vented brush from Gold Class
detangles extensions with care – it’s a
clever beehive shape to distribute hot
air evenly when drying.
RRP £30
inanch.com
Zen’s 14-inch tape extensions
help create thickness from root to
tip, and are super comfortable for
everyday wear.
RRP £58
zenhair.co
grow
Innovations to help you extensions business flourish
Big Hair No Care is a range of clip-in
afro hair pieces and lace front wigs
available in two hair types – Zero Drama
Queen, a show-stopping afro look, and
No Stress Princess, above.
RRP FROM £35
prostyles.com
Fabulous extensions need fabulous
aftercare, so encourage your clients
to invest in the protective range from
Great Lengths – we love the serum hair
fluid, which distributes hydration.
RRP FROM £10.50
greatlengthshair.co.uk
Short on time? The Laserbeamer Nano
from Hairdreams is an innovative
and fast application method that can
transform lacklustre hair at the touch
of a button.
IN-SALON SERVICE
hairdreams.com
CREATIVE HEAD
71

Sassoon Education
THE THRILL
OF THE NEW
SASSOON
ACADEMY HAS A
NEW HOME – AND
58 BUCKINGHAM
GATE DELIVERS
MORE THAN
JUST A PREMIUM
LEARNING
EXPERIENCE…
72
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
SASSOON EDUCATION HAS entered a new era. Now
relocated to the stunning 58 Buckingham Gate in London
SW1, the new Sassoon Academy redefines the world of
hairdressing training with a vibrant and energetic purposebuilt
space that delivers exciting and innovative educational
opportunities for all levels of skill and experience.
Ten dedicated classrooms, a 70-seater theatre, a student
lounge and a waiting area for models make 58 Buckingham
Gate the perfect environment for training in both theory and
practice, as well as a brilliant showcase for the legendary
Sassoon creative presentations.
Every detail – from the shampoo areas to the colour
rendering lighting system and full AV and multiple translation
facilities – has been considered with students’ needs in mind.
Sassoon purists will also love the new Academy’s clean
lines and contemporary styling, designed by Jonathan Lovell
at Association of Ideas. Porcelain flooring in white and dark
brown, birch veneers in natural and black stained finishes and
plenty of white glass and stainless steel make 58 Buckingham
Gate a minimalist haven that will inspire your best work!
“If you want the best in
technical cutting and
colouring skills and
inspirational ideas, Sassoon
presents a welcoming and
professional environment
in which to study”
MARK HAYES, SASSOON INTERNATIONAL CREATIVE DIRECTOR
CREATIVE HEAD
73

Sassoon Education
ALESSIO MATTA
Creative director
Time with Sassoon: 14 years
MY ADVICE TO A HAIRDRESSING
STUDENT WOULD BE…
Practice makes perfect.
WHEN I’M AT WORK I NEED…
Plent of music and an organised
environment with a passionate
and dedicated team – just like I
have now!
IF I HADN’T BEEN A
HAIRDRESSER, I’D HAVE BEEN…
A fashion or hat designer.
CAROLINE SPENCER
Senior colour director
Time with Sassoon: 18 years
ME, IN THREE WORDS:
Sharp, firm, fair.
MY ADVICE TO A HAIRDRESSING
STUDENT WOULD BE…
Be a good listener, it will take you far.
IF I HADN’T BEEN A
HAIRDRESSER, I’D HAVE BEEN…
My grandfather was a set designer
and my father was a sound editor so
I would have followed them into the
film industry as a make-up artist.
DAMIEN PEERS
Senior creative director
Time with Sassoon: 29 years
MY GUARANTEED SOURCES
OF INSPIRATION…
Osaka in Japan for its great
architecture, people and food.
The National Theatre – it’s always
inspiring and showstudio.com as it’s
a great platform for fashion ideas.
MY ADVICE TO A HAIRDRESSING
STUDENT WOULD BE…
Always ask: ‘Why?’ You need to
question the reason for doing what
you do.
DANIEL MCCOURT
Senior creative director
Time with Sassoon: 11 years
ME, IN THREE WORDS…
Fun, fair, forward.
MY GUARANTEED SOURCES
OF INSPIRATION…
Instagram, world travel, my team.
THE MOST IMPORTANT THINGS
THAT YOU NEED TO SUCCEED
IN THE HAIRDRESSING
INDUSTRY ARE…
As with anything: education,
ambition and self-belief.
DANIELLE HARVEY
Assistant UK creative director
Time with Sassoon: 29 years
ME, IN THREE WORDS…
Dynamic, conscientious, passionate.
MY ADVICE TO A HAIRDRESSING
STUDENT WOULD BE…
Work hard, study hard, embrace and
learn from everyone around you.
Find your own style and strive to be
the best at what you do.
WHEN I’M AT WORK I NEED…
An energetic, motivated team around
me who strive to be the best.
DAVIDE SCARNA
Creative director
Time with Sassoon: 15 years
IF I COULD WORK WITH ONE
PERSON, IT WOULD BE…
Mark Hayes. He is a very busy man.
His technique is pristine, flawless.
MY ADVICE TO A HAIRDRESSING
STUDENT WOULD BE…
Focus on the end result.
IF I HADN’T BEEN A
HAIRDRESSER, I’D HAVE BEEN…
A life coach. I love empowering and
helping people fulfil their potential.
74 CREATIVE HEAD

PLEASED TO
MEET YOU!
CREATIVE HEAD ADVERTORIAL
SASSOON INSTRUCTORS ARE EDUCATED TO THE HIGHEST
STANDARDS IN THE SASSOON METHOD – A PHILOSOPHY THAT
HAS MADE THE ORGANISATION A WORLD LEADER IN EDUCATION
FOR MORE THAN 60 YEARS. RENOWNED FOR THEIR PASSION
AND PERFECTIONISM ONSTAGE AND THE EXCELLENT SUBJECT
KNOWLEDGE THEY DELIVER WITH PACE AND INTEREST, WHAT’S
LESS KNOWN IS THEIR SENSE OF FUN AND STYLE – TIME SPENT
WITH A SASSOON EDUCATOR IS RELEVANT, MEANINGFUL AND
COMPLETELY UNIQUE!
PINK GRUBB
Colour director
Time with Sassoon: 16 years
MY FAVOURITE COLOUR
TECHNIQUE…
Is anything that allows you to be an
individual. Don’t follow a hair trend
just because your friend has it. Be
you – it’s much more fun!
IF I COULD WORK WITH ONE
PERSON, IT WOULD BE…
Iris Apfel. I LOVE her. I think her
vision is fabulous. The textures,
the colours, the prints – all clashing
together but still harmonising.
SILVIA SALERNO
Senior creative director
Time with Sassoon: 17 years
ME, IN THREE WORDS…
Passionate, inquisitive, modest.
MY GUARANTEED SOURCES
OF INSPIRATION…
World cinema, galleries, theatre,
the internet, the history of style,
Photography by Paolo Roversi and
Sarah Moon
I COULDN’T WORK WITHOUT…
Classical music. Piano – Claude
Debussy and opera – Maria Callas.
STUART ROSS
Colour director
Time with Sassoon: 19 years
MY GUARANTEED SOURCES
OF INSPIRATION…
Any old London building with
a history, in particular Georgian
houses. I love the hidden details in
the architecture.
IF I HADN’T BEEN A
HAIRDRESSER, I’D HAVE BEEN…
A writer. My uncle, Kenneth Ross,
wrote many famous screenplays in
the ’70s, including The Day of
the Jackal.
CREATIVE HEAD
75

Sassoon Education
GET
ON
COURSE
ABC MEN
Classic men’s techniques of scissor over comb,
layering, graduation and lines are all covered in
this course, which will give you the platform to
create a comprehensive repertoire of looks.
You’ll also study how proportion, suitability
and bone structure all impact on the choice
of techniques – useful skills that you can
implement in your everyday men’s work.
Ideal for:
A recently qualified stylist looking to perfect
their barbering skills, or for a stylist wanting to
revisit Sassoon’s classic cutting techniques. Also
perfect as a finishing course.
SASSOON BLONDES
Colour choice, application and technique are key
to achieving the perfect blonde, and we’ll help
guide you with hands-on sessions and insightful
demos that teach you all you need to know
about depth and tone, warm and cool skin tones,
as well as giving you a thorough understanding
of the principles of colour theory.
Ideal for:
Hairdressers with existing technical knowledge,
who wish to expand their colour expertise.
76 CREATIVE HEAD

UP YOUR ANTE
IN 2018 BY
ENROLLING
ON ONE OF
THESE SASSOON
COURSES.
YOU’LL NEVER
LOOK BACK!
CREATIVE HEAD ADVERTORIAL
ABC CUT
This one-week course immerses you in the
touchstone techniques used by Sassoon-trained
stylist, giving you the time and space to perfect
your lines, graduation, layering and their infinite
combinations. Full of practical work and detailed
tutorials, you’ll get the foundations to boost your
skills and knowledge, leaving you confident to
expand your repertoire and develop your talent.
Ideal for:
Recently qualified stylists who want to perfect
their technical skills, or stylists who want to
revisit Sassoon’s classic cutting techniques.
Also perfect as a finishing course.
1-ON-1 TUITION
Want something more from your Sassoon
education? How about a personalised one-onone
programme devised by the Sassoon team
that gives you a completely bespoke learning
experience that will boost your skills – and
your earning potential. Everything about this
experience is unique, including immediate
constructive feedback after every model,
and you’ll be encouraged to document your
experience with before-and-after photos,
diagrams and notes.
TO SEE MORE FROM SASSOON EDUCATION, AND TO BOOK A PLACE, CALL 020 7399 6938,
EMAIL BROOKE.JACKSON@SASSOONGLOBAL.COM OR VISIT SASSOON-ACADEMY.COM
CREATIVE HEAD
77

Sassoon Direct
BACK
TO
YOURS
NOT EVERYONE CAN GET TO A
DEDICATED EDUCATION CENTRE AS
OFTEN AS THEY’D LIKE. SO LET
SASSOON DO THE TRAVELLING!
Every salon owner knows that an inspired team is a productive team.
So consider the benefits of booking Sassoon Direct – a unique learning
experience that sees Sassoon instructors educating your team within your
salon. This amazing experience provides a high degree of detailed instruction.
You can choose from their wide-range of course curricula that can be
completely personalised to your team’s needs. Once they understand your
requirements, the Sassoon Academy Instructors will make sure that your
Sassoon experience is a memorable one.
“For many years now, we have been delivering Sassoon Direct, which has
been hugely successful and goes from strength to strength as more of our
clients demand a high level of personalised education within their own space”,
says Leona Curran, General Manager.
You set the learning goals and they deliver.
AUDIENCE SIZE
Maximum 60
DURATION
Personalised – one plus days
78

CREATIVE HEAD ADVERTORIAL
THEY CAME
BACK TO MINE!
HANI JARCHEH RUNS ABSTRACT HAIRDRESSING IN BEACONSFIELD,
AND HAS BEEN A SASSOON PARTNER SALON FOR A NUMBER OF YEARS
(“IT’S THE BEST THING I EVER DID!”)
We had senior creative director Damien Peers come to our salon for the day to teach us the latest Sassoon
collection, and it was absolutely brilliant. It meant that everyone benefitted from the same information, rather
than sending one or two staff away for a week’s training and relying on them to pass on the skills to others
afterwards – it’s crucial to me that everyone in our team learns the same techniques and maintains the same
standards. Damien was calm, clear and very patient as we had eight stylists at different levels. The day started
with a theory session followed by a demonstration by Damien and in the afternoon he instructed each stylist
on the haircuts they were doing. My team were super-motivated as we were all together, learned the same
things together and got inspired. After 30 years in the industry I truly believe that continuous training is the
only way to motivate your team and attract the right staff, too. You have to keep doing it to stay ahead of the
game. We made the most of the day by broadcasting about it on our social media channels, and told all our
clients months before and after about our special day. As a result we got a double-page spread in our local
glossy magazine, entitled: “Bringing London to Beaconsfield”.
WANT SASSOON DIRECT IN YOUR SALON? IT’S SIMPLE – CALL 020 7399 6938,
EMAIL BROOKE.JACKSON@SASSOONGLOBAL.COM OR VISIT SASSOON-ACADEMY.COM
CREATIVE HEAD
79

80
CREATIVE HEAD

BLUNT
FORCE
A PERSONAL PROJECT TO SUPPORT THE LAUNCH
OF HER BLUNT.AM BRAND, STYLIST AIMEE
MCPHERSON AND THE TEAM AT HIDDEN HEIGHTS
CREATIVE STUDIO UNVEIL AN EDITORIAL TAKE ON
COLOUR AND FINISH
PHOTOGRAPHY BY HARKNESS PHOTOGRAPHY
CREATIVE HEAD
81

82
CREATIVE HEAD

CREATIVE HEAD 83

84
CREATIVE HEAD

HAIR BLUNT.am (Aimee McPherson). MAKE-UP Chantal Jane Make-Up and Nelle Make-Up Artist.
STYLING Jack Errington. MODELS Jack Errington, Savalas Models and Tyne Tees Models.
SEE MORE from this shoot
online at creativeheadmag.com
CREATIVE HEAD
85

Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Going for
GOLD
AS MANY AS 1,000 GUESTS flocked to Battersea Evolution
in London for the annual Headmasters Awards. The
ceremony opened with Headmasters chairman John Sanders
congratulating the team on a successful year and outlining the
exciting future plans to come in 2018, before he introduced the
Headmasters Pro Artistic Team and their unique vision. The
show was in three parts, opening with a street style-inspired
section with models altering their braids as they walked. The
next group of models wore structured styles, channelling a
glam-rock-meets-goth aesthetic, and the finale was an homage
to the world of sci-fi and the futuristic power it represents. Next
it was time for the secret host to be revealed, who was none
other than barber-turned-Love Island star, Kem Cetinay. The
winners of the hotly anticipated photographic awards were
revealed, as chosen by salon owner Karine Jackson, Katie Allen
of Charles Worthington, L’Oréal Professionnel education director
Darren Oram and barber Kevin Luchmun. The ceremony closed
with the business awards, applauding the incredible work from
the Headmasters teams – and then it was time for the après skithemed
celebrations to begin in an indoor winter wonderland!
86
CREATIVE HEAD

Angelo Tsekoura Zoe Jackson and
Bonnie MacLaren
Tia Charbonneau
Ryan Chessman
and Reiss Harris
And the winners are…
ULTIMATE IMAGE AWARD WINNER
Zoe Jackson and Bonnie Maclaren, Headmasters Surbiton
MEN’S IMAGE WINNER
Ryan Chessman and Reiss Harris, Headmasters Soho
CHRISTINE SANDERS FUTURE STARS WINNER
Angelo Tsekoura, Headmasters Harrow
GHD AVANT GARDE AWARD WINNER
Tia Charbonneau, Headmasters Soho
COLOUR INNOVATION WINNER
Joanna Mires and Rochelle Winkworth, Headmasters Mayfair
RETAILER OF THE YEAR WINNER
Giovanna Cannata, Headmasters Croydon
BUSIEST COLOURIST OF THE YEAR WINNER
Kamil Czywil, Headmasters Shepherd’s Bush
BUSIEST STYLIST OF THE YEAR
Flavio Lacurti, Headmasters Guildford
MANAGEMENT TEAM OF THE YEAR
Headmasters Ealing
SALON OF THE YEAR
Headmasters Ealing
BIG 5 AWARD IN CONJUNCTION WITH HSBC
Headmasters Dorking
BRING ON THE COLOUR PRIZE
Raeanne Faal, Headmasters Epsom
Raeanne Faal Ealing Kamil Czywil Joanna Mires and
Rochelle Winkworth
Giovanna Cannata
Flavio Lacurti
Dorking
CREATIVE HEAD 87

Ricardo Santiago
Vivienne Mackinder
Photography by Benoit Vermette
The Joico Global Destination team
Ryan Nicoletti-Dowd
Caribbean
CALLING
“WELCOME TO YOUR WEEK in paradise!” said Sara Jones, senior vice-president
and general manager of Joico, on the opening day of the brand’s first-ever Global
Destination Education – a seven-day learning extravaganza filled with industry stars,
trends, tips and techniques of the moment, all of which (be still our beating heart)
was held at an all-inclusive five-star resort in tropical Punta Cana in the Dominican
Republic. The 1,000 hairdressers who’d been flown in from 28 countries around the
globe could barely believe their luck.
The impressive list of educators included Joico international guest artists David
Murray (Ireland) and Ryan Nicoletti-Dowd (UK), as well as former London- and now
NYC-based session stylist Richard Mannah. This trio led the creative charge, showing
highly technical cuts, graphically shaped curls and cool colour combinations that had
more of a “street” edge.
We were also impressed by the US and Canadian stars, particularly Confessions
of a Hairstylist blogger Jenny Strebe’s braids masterclass, the punchy colour
melts of Larisa Love and the sexy blondes taught by Hollywood’s Denis de Souza
and Zoe Carpenter, who both kept the focus on lucrative, commercial looks that drive
business forward.
And the folk at Joico know how to party, too! After morning classes, afternoon and
evening downtime was filled with endless poolside cocktails and DJ sets, an incredible
Fashion Rocks hair show, where everyone got to dress up as their favourite rock star,
and – to climax – a super-glam white-and-gold party on the beach, complete with
fireworks display. Now that’s how you go out with a bang!
Richard Mannah
88
CREATIVE HEAD

David Murray
Larisa Love
Amber O’Hara
Melissa Duguay
CREATIVE HEAD 89

On set in Las Vegas
talking about #colour
and #inspiration
On stage in #Oslo presenting
for @tigiprofessionals
I have the pleasure of
mentoring the #TIGI
#InspirationalYouth every year
A pure white blonde for
@pink for her appearance
on #XFactor
In the
frame
Christel Lundqvist (@christellundqvist1),
TIGI global creative technical director and
founder of @STIL.salon, snaps away
London Fashion Week Fashion
Scout @neowau #SS18
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
At #MWIT17 with some
of my gorgeous team
Behind the scenes with
model @Leksi for a
#TIGI presentation
My client Noomi Rapace
@nmrpmimi – a big colour
change from dark to blonde
Mentoring at a creative
colouring day in the salon
Getting my client @keikofox
coloured ready for her tour
with @cirquedusoleil
90
CREATIVE HEAD

The only hairbrush you’ll
ever need, the WetBrush ®
will detangle your knots with
ease, no matter what hair type.
IntelliFlex ® bristles remove
knots effortlessly while
minimizing damage and reducing
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The result is healthier looking hair without tangles, split ends, and less breakage.
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Please contact:
internationalsales@jdbeauty.com | 0800 098 8040 UK | PROWETBRUSH.COM

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OUR
BESTSELLING
SHAMPOO *
Discover Silver Shampoo
for light blonde, white or grey hair
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*Based on L’Oréal Professionnel sales per salon full year 2017