Creative HEAD February 2018

The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
L’ORÉAL
PROFESSIONNEL
LAUNCHES A NEW
WAY TO ‘TRY-ON’
HAIR COLOUR
L’ORÉAL PROFESSIONNEL
has pioneered a real-time 3D
hair colour try-on service for its
Style My Hair app and in salons.
Released in partnership with augmented
reality beauty company Modiface, the
new 3D technology is based on artificial
intelligence and offers some of the most
realistic results for clients keen to ‘try on’
colour before carrying out a service.
It means that hair strands can be now
easy to find and track, performing a strandby-strand
hair detection, per frame, in
live video, for any hair type and structure.
The brand hopes that this innovation will
modernise the retail experience, and offer a
unique and personalised service proposition.
In other news, designer and presenter
Alexa Chung has been revealed as the face
of L’Oréal Professionnel’s Parisian Nudes
and Pro Fiber campaigns.
Session Kit reveals
backstage secrets
HAIR ACCESSORIES BRAND Session
Kit has hosted a Q&A evening in a bid to
offer session tips to take back to the salon.
Hosted by (pictured above, from left) brand
founder and former It List Fashionista,
Anna Chapman; with Eugene Souleiman’s
first assistant, Alfie Sackett; and renowned
session stylist, Gary Gill; the event gave
attendees the opportunity to get up close
and personal with experienced stylists.
Anna said: “I wanted to give hairdressers
the opportunity to get good, honest and
inspiring advice on how to get into the
session hair world. There can be a lot of
confusion when it comes to the world of
session, and many hairdressers have no-one
to ask, so this event was designed to answer
all questions and queries.”
The event also saw the launch of Session
Kit’s education platform, which aims
to provide a new style of education for
ambitious, career-driven stylists.
MY month
AHEAD
What February
has in store for...
JORDAN MOONEY
HERSHESHONS
This month
sees the
launch of Great
Lengths’ newest
innovation, GL
Tapes, and I’m involved in
events to promote these both
in London and in Dublin. I’m
also busy teaching the Great
Lengths Foundation course,
training salons in all they need
to know about the brand.
KAO SALON DIVISION PARTNERS
WITH MAZELLA & PALMER
Kao Salon Division UK has joined forces with
Mazella & Palmer to bring the duo’s expertise to
Goldwell and KMS stylists. The move coincides
with the opening of Mazella & Palmer’s new
fl agship salon and academy in central London,
KAO US has acquired Oribe
Hair Care. The brand joins
Goldwell and KMS in Kao
Salon Division’s portfolio.
which will be a full Goldwell
and KMS stockist.
Michael Van Clarke
unveils The Deli
Michael Van Clarke Salon in London has
opened a deli on its ground fl oor following
the salon’s recent refurbishments. The Deli
epitomises the salon’s ‘Live Well, Live Beautiful’
ethos and offers breakfast, lunch and snacks.
JOSH DENHOLM
REILLY DENHOLM
I’m excited to
be part of the
hair team for the
Salon Success
evening show
at Salon Smart again this
year. It’s a new brand launch
so we’re busy planning! On
a salon level, we’ve also got
three new team members
joining our rapidly growing
Edinburgh salon.
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