Creative HEAD February 2018
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CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
THEY CAME<br />
BACK TO MINE!<br />
HANI JARCHEH RUNS ABSTRACT HAIRDRESSING IN BEACONSFIELD,<br />
AND HAS BEEN A SASSOON PARTNER SALON FOR A NUMBER OF YEARS<br />
(“IT’S THE BEST THING I EVER DID!”)<br />
We had senior creative director Damien Peers come to our salon for the day to teach us the latest Sassoon<br />
collection, and it was absolutely brilliant. It meant that everyone benefitted from the same information, rather<br />
than sending one or two staff away for a week’s training and relying on them to pass on the skills to others<br />
afterwards – it’s crucial to me that everyone in our team learns the same techniques and maintains the same<br />
standards. Damien was calm, clear and very patient as we had eight stylists at different levels. The day started<br />
with a theory session followed by a demonstration by Damien and in the afternoon he instructed each stylist<br />
on the haircuts they were doing. My team were super-motivated as we were all together, learned the same<br />
things together and got inspired. After 30 years in the industry I truly believe that continuous training is the<br />
only way to motivate your team and attract the right staff, too. You have to keep doing it to stay ahead of the<br />
game. We made the most of the day by broadcasting about it on our social media channels, and told all our<br />
clients months before and after about our special day. As a result we got a double-page spread in our local<br />
glossy magazine, entitled: “Bringing London to Beaconsfield”.<br />
WANT SASSOON DIRECT IN YOUR SALON? IT’S SIMPLE – CALL 020 7399 6938,<br />
EMAIL BROOKE.JACKSON@SASSOONGLOBAL.COM OR VISIT SASSOON-ACADEMY.COM<br />
CREATIVE <strong>HEAD</strong><br />
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