Creative HEAD February 2018

#Extensions
And by plumping up hair, extensions can help clients to
achieve new styles they couldn’t before. “They have totally
changed the way we look at hair in the salon – we use them as
a tool to create styles that aren’t otherwise achievable,” says
Matthew Lee, Great Lengths Certified Stylist and director of
colour at Mark Blake Hair in Cirencester. “We use extensions
to fill in sparse areas and give our clients a style they love. We
also use them for bridal clients who need that extra length or
volume to achieve the look they want for their big day.”
Victoria Lynch, founder of Remi Cachet, agrees: “The
hair in extensions in many instances is better quality than
a client’s own hair and can hold a curl or style for longer.
So if you have ever wanted those natural waves to last longer
without all the heavy styling products, then hair extensions
can achieve this. Hair-ups look fuller and have more impact,
and so this works well for bridal hair.”
According to Salv Mulé at Academy Salons, promoting
extensions as a helping hand for bridal or occasion hair is big
business. “About 30 per cent of our clients have extensions
of some kind and this increases during the summer to more
than 40 per cent, with weddings, summer parties and so on,”
he says. “We continually try to increase this figure by offering
new products, promotions and client evenings to explain and
educate, giving our clients confidence in the service.”
The latest cutting trends can also feel the benefit of some
extra hair. “I have a client who has struggled for years to
grow out super short layers around her face, but after visiting
the salon a few times I suggested she try a few extensions to
blend the front down,” says session stylist Angel Montague-
Sayers, who’s based at Sally Montague Hair Group in
Derbyshire. “This has totally transformed her hair and I
think she’ll be an extensions client for life – once you’ve had
a great set of extensions you don’t often go back! Also clients
no longer need to worry about the ‘growing out’ stage before a
new haircut because hair extensions instantly solve this.”
Manchester based Angela Mason, who last year opened her
Angela Mason Hair Extensions salon and is expanding her
team, provides a service where her stylists create bespoke
colours, cuts, blends and styles for the client with clip-ins.
“They are a great way to change up a look,” she says.
Balmain Paris Hair Couture
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