Creative HEAD February 2018
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
“WHAT I LOVE MOST ABOUT THE NEW GHD GOLD IS HOW EASY IT<br />
MAKES WORK. IT’S PERFECT FOR ELIMINATING FRIZZ AND KINKS AND<br />
CREATES MOVEMENT AND TEXTURE WITH SHINE AND GLOSS”<br />
ADAM REED, GHD GLOBAL BRAND AMBASSADOR<br />
THERE’S SOMETHING ABOUT gold – it’s pure, refi ned and luxurious. Back in 2010, ghd launched its now<br />
iconic V gold series styler, a must-have tool loved by stylists and consumers alike. A multiple award-winner,<br />
with more than seven million units sold worldwide, the most popular ghd tool has stood the test of time as<br />
a kitbag staple.<br />
Renowned for industry-leading innovation, ghd’s dedicated research and development team in<br />
Cambridge has been working behind the scenes to further advance their understanding of how hair is<br />
affected by heat styling, on a mission to make styling even easier and healthier on the hair. The result?<br />
The new and improved ghd gold styler.<br />
Love your current styler, but looking for an upgrade? Look no further. The new ghd gold styler comes<br />
with a streamlined, modernised design and promises to leave hair smoother, sleeker and healthier looking*.<br />
Using dual-zone technology – the latest innovation in ghd’s pioneering technology portfolio – heat is<br />
controlled from root to tip, with new sensors able to detect and regulate temperature across the full length<br />
and width of each plate, for unbeatable performance, ultra-smooth handling in the hair and easy, onestroke<br />
styling. Thanks to dual-zone technology, the styler consistently operates at the safer-for-hair heat of<br />
185°C, the optimum temperature proven by ghd to look after hair health, reduce breakage** and give a<br />
sleek, high-shine fi nish.<br />
Why is this consistency so important? Styling tools operating without such consistency in<br />
heat delivery see peaks and dips in the temperature across the plates, which affects the<br />
overall fi nish of the hair, resulting in an imperfect style and taking more time to style overall.<br />
GHD GOLD: YOUR NEW KITBAG HERO<br />
IN A SURVEY<br />
OF 101 WOMEN,<br />
84 PER CENT<br />
PREFERRED GHD<br />
GOLD TO THEIR<br />
CURRENT STYLER<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
Smooth, contoured floating plates<br />
These glide through hair for quick, frizz-free<br />
styling and enhanced shine<br />
*In a test of 128 consumers, signifi cantly more consumers agreed<br />
that ghd gold was better than ghd V styler for leaving hair sleeker,<br />
smoother, shinier and healthier looking. **vs stylers operating at 230°C<br />
Modernised design and round barrel<br />
Help to deliver versatile, snag-free styling,<br />
quickly and easily<br />
Dual-zone technology<br />
Two new generation heat sensors control<br />
optimum heat from root to tip for smoother,<br />
sleeker and healthier-looking hair*<br />
Heated to 185˚C<br />
This is the optimum temperature for<br />
styling. Any hotter damages the hair<br />
and any cooler compromises the<br />
longevity of the result<br />
Sleep mode<br />
The styler switches off if not used for 30<br />
minutes, for safety and peace of mind