Creative HEAD February 2018

BOOST YOUR
BUSINESS WITH
£6,000
THAT’S HOW MUCH SCRUFFS HAIRDRESSERS IN CAMBRIDGE HAS MADE IN SALES IN THE PAST THREE MONTHS FROM
USING SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE TEAM HAS ALREADY
SOLD 300 APPLICATIONS – SO JUST IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT WHEN
THEY HAVE THEIR HAIR COLOURED AND THEY WILL ENJOY STRONG AND PROTECTED HAIR! SALON MANAGER CHRISTIAN
BROWN SHARES HIS TOP TIPS ON HOW TO SELL SMARTBOND IN-SALON…
1) Make sure that your staff members are fully educated on the benefi ts of Smartbond and the correct usage of the product. Convince and inspire
the team by performing live demonstrations and showcasing the results.
2) Encourage staff to recommend Smartbond with every colour service. We set personalised weekly sales targets per stylist, which has proven to
be very effi cient as more than 70 per cent of our clients have tried Smartbond and have requested it again for future appointments.
3) We offer a satisfaction guarantee with every Smartbond service. It’s the best way to deal with their
questions and expectations and to convince them to try.
THE FIX
Check out this stunning transformation from
Anna Short @DanielGalvinLdn using new
Instant Highlights.
Want to recreate this look in-salon?
Simply follow the below steps:
STEP 1: Lighten up to 15 meches using
new Instant Highlights
STEP 2: Rinse & tone with DiaLight 9.02
STEP 3: Use Smartbond throughout
Don’t forget to share your own transformations
using @lorealpro #instanthighlights #Smartbond
RETAIL REHAB
SERIE EXPERT Silver
Shampoo from L’Oréal
Professionnel is every
blonde, white or grey
client’s essential
cleanser. Containing
a neutralising
system enriched
with anti-yellowing
agents, warm tones
are counteracted
for a clean and
shiny result.
20
CREATIVE HEAD