Creative HEAD February 2018

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THE AGENTS “I signed with Premier Hair and Make-up with no book, no pictures… it was a risk for them. I don’t know how I talked them into it. I think it helped they saw a name like Guido’s and that I’d worked with him for a while. After eight years with Premier, I wanted a new challenge, so I’m now with Art + Commerce, which is owned by one of the biggest talent agencies in the world. “I feel I have an army of people I can do things with and who support me. But it took about nine months for them, and my agent Christopher Miles, to take me on – they want to make sure you are right!” THE SALON “I left Guido because I was going back to London. My dad didn’t want to be full time in his salon Q Cut, in Kew, anymore, he’d been there for 30 years. I told him I wouldn’t take over for a year – I needed time to gain the team’s respect, not just walk in as the son of the owner. “There have been frustrating times for both of us; the hardest thing is to let go. I was fortunate that he said to give it a go – that’s credit to him, to let someone have their vision. I remember a time when I was about to take over – I’d been out every night that week and I was late for work. He absolutely ruined me – it was the biggest verbal kicking of my life, but it was what I needed. I vowed that day that I would never be late again, and now I’m early for jobs, I mean business. “Every brand needs to move with the times, so we’ve updated the salon bit by bit, pushed for some younger staff. As a boss, I like to think I bring enthusiasm and a work ethic. I struggle with booking an afternoon off, I’d hate for people to think that I’m lazy or had everything given to me. It’s a small team – it’s not a big London name and that’s quite nice. It’s a proper family business.” THE PARTNERSHIPS “I’m into my fourth year with L’Oréal Paris, and second year with BaByliss. It’s a big deal to be a spokesman for a brand as big as L’Oréal Paris, and it’s allowed me to break into the consumer world from the professional side. “Shooting for Glamour and Grazia enabled me to have a relationship with brands, so the consumer understands who you are. With BaByliss, I work across both professional and consumer and, in the past year, they have come to me for advice on how the brand will go forward – that’s a massive amount of trust in me.” THE EDITORIAL “It’s been cool being part of the new Vogue. I worked with Juergen Teller and Venetia Scott for editor Edward Enninful’s first issue. Juergen is an artist. When the idea for the shoot was put forward by Venetia, she hadn’t worked with Juergen since the ’90s, so it was big. “Also I’ve been working with Alasdair McLellan and Katie Grand with Kate Moss, Claudia Schiffer and Eva Herzigova for Love. I’ve worked with Katie and Alasdair for a long time, but this was working with supermodel legends – they all lived up to their status!” At The Coterie pop-up in Leeds Matty Bovan S/S18 Bella Hadid for Tag Heuer Creative HEAD Education Featured Artist Live The Syd Pin Kate Moss, photography by Alasdair McLellan Sadie Williams S/S18 for BaByliss PRO 58 CREATIVE HEAD
THE NEW ERA... “I’m constantly talking and working with brands, and I hadn’t talked about myself as a brand, so I thought about what I could do – hair accessories! There was a gap in the market, I wanted something niche, cool, new. “We went from the initial idea to the product being on the shelf in seven months – the Syd Pin! There are five colours and we collaborated with jeweller Karl Karter to create some diamond pins, too. We still have a long way to go, but I think it’s just the start of Syd Hayes London, whatever that may be…” Syd Pin, photography by Gareth Powell CREATIVE HEAD 59
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Creative HEAD February 2018

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