Creative HEAD February 2018

#BusinessEdit
LOUISE JENKINS
GREAT LENGTHS
TELL US ABOUT YOUR 100
PER CENT YOU CAMPAIGN…
The new campaign is centred
around educating everyone
about how Great Lengths
100 per cent human hair
extensions can provide
a natural enhancement
and help women feel
more confident. While still
remaining a popular trend,
gone are the days where
extensions are used only to
add length for mermaid hair,
with more clients turning to
Great Lengths to help solve
everyday hair conundrums.
DO YOU HAVE ANY
INNOVATIONS FOR 2018?
Yes – Great Lengths Tapes.
They use the same 100 per
cent human hair as our prebonded
extensions and have
been gently hand-processed
and blended to create more
than 58 different shades.
Expanding on application
methods, they include
a medical grade, hypoallergenic
and non-toxic
tape. They’re suitable for all
hair densities and create an
instant transformation of
length, volume and/or colour,
which can last up to six-toeight
weeks.
HOW CAN SALONS TEMPT
MORE CLIENTS INTO
TRYING EXTENSIONS?
The best method for
showcasing extensions is
visual examples. Women look
to other women for their hair
inspiration, so if a stylist is
looking to tempt their clients
into trying extensions, its best
to have people around with
extensions in.
Q
A
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
PHIL SMITH
SMITH ENGLAND SALON
“I have always loved your Be Gorgeous product line and use the products on many of my
celebrity clients. What was your initial thinking behind the brand and what advice would
you give hairstylists looking to start up their own line?”
@jaybirminghamhair
Thank you Jay! It’s always great to hear positive feedback from other stylists. My background
was Toni&Guy, and I was involved in the creation of many of their products. When I decided
to fly the nest and pursue my own dream of creating affordable and aspirational products,
the Phil Smith Be Gorgeous brand was born. The products punch above their weight as we
use expensive ingredients, which guarantee good quality results. If you were looking to start
a brand, its important you find your niche. Take Sam McKnight for instance; his range of
products in cans make the finished style an ease to achieve.
Have you seen social media make a direct impact on your salons and brand and if so can
you give examples of the impact it has had?
@nasalhairspray
We haven’t focused on social media up to now, but as of this month we will be bringing it in-house
for Phil Smith Be Gorgeous. We hope to encourage people to learn about the brand, however
its social media doesn’t have any real impact on the Smith England Salon, but does aid in
communicating the brand values and products, which therefore drives sales. We are also focusing
on updating our website, which receives between 7,000 and 10,000 hits a month. It will be even
more informative and transactional, so we expect to receive double the current hits per month.
Phil, you’re responsible for introducing hair ‘style’ into my life BUT you killed my mullet!
Is it possible to have a good, thick mullet and still be stylish?
England footballer and Sky Sports pundit @BarryVenison
Absolutely not! Mullets should be left well and truly behind in the ’80s. Rumour has it you only got
the job as a Sky Sports spokesman thanks to the removal of that mullet by yours truly! Go with the
times, and regularly change your look so you don’t end up looking dated.
Who is the coolest person you have ever cut hair for?
@42jordanking
The legend that is Robert Plant. He became a good friend but we sadly lost touch over the years.
When I was at the Covent Garden Hotel cutting beauty journalists’ hair, he’d often pop in to say
hello and spend the morning hanging out with us all and being thoroughly entertaining.
Next month: Colour queen Nicola Clarke. Tweet us your questions @creativeheadmag
28
CREATIVE HEAD