Creative HEAD February 2018
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GLOBAL<br />
TRAVELLER<br />
WE EXPLORE THE CITIES SELECTED BY KMS FOR<br />
THE <strong>2018</strong> STYLE MATTERS COLLECTION<br />
AMSTERDAM<br />
The Dutch city is a melting pot<br />
of cultures and lifestyles, where<br />
gabled buildings line canals and<br />
museums are flanked by hipster<br />
cafes and quirky shops. It’s<br />
this diversity that drew KMS to<br />
Amsterdam, but it was the city’s<br />
open-mindedness and inclusivity<br />
that made KMS want to use it as<br />
its inspirational springboard.<br />
STYLE EQUATION<br />
THIS MODEL’S LOOK FEATURES ADDVOLUME<br />
LIQUID DUST FOR GRIP AND VOLUME<br />
MOISTREPAIR SHAMPOO<br />
ADDVOLUME LIQUID DUST<br />
HAIRSTAY ANTI-HUMIDITY SEAL SPRAY<br />
38<br />
CREATIVE <strong>HEAD</strong>
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