Creative HEAD February 2018

#BusinessEdit
KEN’S CLINIC
GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
LIFE
LESSONS
SEE
KEN WEST
SPEAK AT
25 MARCH AT THE PARK
PLAZA, LONDON
KEN’S DIAGNOSIS
This is the question that I currently hear
more than any other. HMRC has clearly
defined guidelines on its website regarding
the control that you can and cannot have
over a self-employed stylist.
The biggest challenge is that it is failing
to enforce these guidelines. HMRC is
currently losing a massive amount of
revenue from VAT and Income Tax and
surely will not allow this to carry on.
Fortunately I am already hearing of salons
being inspected and I think 2018 will see
this happening more frequently.
At 3•6•5 we work with salons
that strive to be the best. They
want to become leaders in their
town and be the brand that is
recognised as providing the
finest service delivered by the
finest team. That is the
crucial word. TEAM.
The HMRC
guidelines state that
a self-employed
stylist or chair
renter should have
total control over
their prices, their
own hours, which
products they use,
which services they
deliver, when
KAREN BELL, OWNER,
VINCENT BELL HAIRDRESSING
In recent years, the rise of the ‘rent-a
chair’ salon has become apparent and
salon owners are having to rethink
how to educate their team. With the
financial appeal of ‘rent-a chair’
salons becoming more prominent,
what can salons do to attract and keep
the right stylists?
they take their holidays, their own service
standards, their own marketing material,
their own promotions and even which
clients they serve.
There is no way that a group of
individuals working like this could ever
become a team, let alone a brand.
As a provider of business coaching and
education, at 3•6•5 we work with salons
that employ their teams because a salon
cannot provide education to a self-employed
stylist. Why would they?
I still believe that what you need to offer
people is the opportunity to earn good
money by charging the right prices in your
salon. You need to provide them with the
opportunity to grow and develop, with a
working environment that gives them the
best place to serve clients and you need to
offer branding, marketing and PR to drive
new guests into your salon.
I also passionately believe that we have
to change the way we train future stylists.
The ‘Now’ generation doesn’t want to take
three years to train, only to then charge low
prices which lead to low earnings. Salons
need to train harder and faster. Invest time
and money but expect higher standards.
None of this is easy. But if it was then
everyone would do it. Karen ask yourself
this. Why would you work for you
instead of being self-employed?
DO YOU HAVE A BUSINESS HEADACHE YOU'D LIKE KEN TO
HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag
ANDREW
MULVENNA
ANDREW MULVENNA
Be the best you can be.
This sounds so obvious and
yes, talent is the bedrock,
but to do this you also
need drive, self-awareness,
patience and humility.
SEE
ANDREW
MULVENNA AT
25 MARCH AT THE PARK
PLAZA, LONDON
Travel your own path
and at your own pace.
It’s great to aspire and be
influenced by others but
don’t get caught into the trap
of running before you can
walk. Trust those deep-down
gut feelings and remember
Aesop’s fable The Tortoise
and the Hare.
We are building a family
and a culture – creating a
'professional culture’ within
your business is the only
way to go! This requires
resilience and time and yet
you must remain consistent
and strong. When it clicks in
it is amazing to watch.
Be clear and be honest
right from the start when
showing an apprentice their
professional possibilities.
They need to have clear
goals but they must also be
realistic. As a manager, and
mentor your role is multifaceted
and you have to be
truly, madly, deeply involved.
CREATIVE HEAD
25