Creative HEAD February 2018
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n target<br />
Your targeted toolbox to help build your<br />
salon business bigger and better, in association<br />
with Salon iQ and the <strong>Creative</strong> <strong>HEAD</strong> Reader Panel<br />
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons<br />
employing four or more staff and spread geographically across the UK<br />
TEAM MANAGEMENT<br />
So many salon owners and managers <strong>Creative</strong><br />
<strong>HEAD</strong> talks to have a common complaint about<br />
their team… the diffi culty in recruiting quality<br />
talent to join it. From changes to school leaving<br />
ages and the impact on apprentices, to the<br />
growth in stylists opting to rent chairs, building<br />
a brilliant team is a regular cause for concern,<br />
and it seems the push for state registered<br />
hairdressers, to set skills standards, had made<br />
no impact on recruitment.<br />
What are your biggest HR headaches?<br />
1. RECRUITMENT<br />
2. HOLIDAYS/ABSENCES<br />
3. STAFF RETENTION<br />
Are your staff PAYE or freelancers?<br />
1. ALL PAYE 74%<br />
2. ALL PAYE HAIRDRESSERS,<br />
WITH FREELANCE BEAUTICIANS 13%<br />
3. SOME PAYE, SOME FREELANCE 13%<br />
Have you seen a difference in standards<br />
between a state registered employee and a<br />
non-state registered employee?<br />
NO 100%<br />
AVERAGE RETAIL TURNOVER<br />
9.9%<br />
AVERAGE CLIENT SPEND (EX. VAT)<br />
£50.20<br />
NEW CLIENTS ACCOUNT FOR<br />
8.4% OF VISITS<br />
(December 2017)<br />
“The candidate’s<br />
education, work<br />
experience,<br />
background and<br />
how they performed<br />
is more important<br />
[than if they are<br />
state registered]”<br />
LAURA BULL, CODE HAIR CONSULTANTS<br />
ARE YOU<br />
ON TARGET?<br />
Business in December compared<br />
with November?<br />
STABLE<br />
6%<br />
GROWING<br />
94%<br />
Business in December compared<br />
with December last year?<br />
DECLINING<br />
24%<br />
STABLE<br />
6% GROWING<br />
72%<br />
Salon iQ<br />
surveyed<br />
clients on<br />
recruitment<br />
and team<br />
building:<br />
SNAPSHOT<br />
50%<br />
of salon owners<br />
are constantly<br />
looking to<br />
recruit<br />
50% will<br />
only recruit<br />
when they<br />
lose a<br />
member<br />
of staff<br />
30%<br />
arrange a team<br />
building activity<br />
annually; 40%<br />
arrange it every<br />
six months<br />
HOW DO SALONS AROUND THE UK<br />
RECRUIT AND MANAGE THEIR TEAMS?<br />
15% do it<br />
once a quarter<br />
and 15%<br />
once a month<br />
The main way<br />
managers<br />
recruit is online<br />
sites or social<br />
media, mainly<br />
Facebook<br />
WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM<br />
CREATIVE <strong>HEAD</strong><br />
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