Creative HEAD February 2018

#Extensions
in Cobham, Surrey, agrees that it’s an exciting time to work
with extensions. “We see them very much as the fourth salon
service,” he says. “The business has changed in the past few
years – it’s become far more mainstream and not just for
WAGs and celebrities! This is mainly due to the innovations
in application methods, affordability and innovative solutions
to problems within the salon.”
Indeed, innovation is a key factor in the diversity of services
now on offer. Time-poor clients can rejoice, as extensions
are much quicker to apply than ever before, and you can get
more bang for your buck. Great Lengths has just launched
GL Tapes, which are not only fast – a full head can be applied
in an hour – but also high quality and lightweight, sitting
close to the head for a virtually undetectable look. Lasting
six to eight weeks between maintenance appointments,
these extensions can be removed and reapplied up to
three times, helping to mitigate the higher price point
extensions often come with. And with more than
58 shades to choose from, salons can promise the
perfect colour match.
Also offering a quick application is the
Laserbeamer Nano from Hairdreams. “It has
changed the way I enhance my clients’ hair – the
speed at which you can complete the fitting suits
perfectly for stylists and clients alike,” says Stuart
Whitelaw, director at Mesart Glasgow. “The discreet bonding
method, which is the flattest application I have seen, makes it
very exciting for my clients, they can’t believe how seamless it
is compared to previous applications.”
And there are now products to cater for every hair type.
Prostyles is the brand that was the original fibre hair suppliers
to cult ’80s salon Antenna in Kensington, which became
famous for bringing extensions to a host of celebrities such
as Cher and Boy George. It’s evolved to ensure its extensions
cover textured, European and Asian hair, to ensure the right
finish is delivered, whoever is sitting in your chair.
At the L20 Salon in Liverpool, which uses Hair Rehab
London, stylist Jade Carthy has found that having fine
hair can knock her clients’ confidence – so she has turned
to extensions to thicken. “A whole head needn’t be
applied – using just one row of wefts can make
all the difference,” she says. New mums
especially can often suffer with unexpected
hair loss, so by offering thickening
extensions services, you can help them
feel like themselves again. “Post-partum
hair loss can be particularly difficult as
this comes right after pregnancy,
when hair is often at its fullest,”
explains Jade.
Great Lengths
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CREATIVE HEAD