Creative HEAD February 2018

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Once the domain of club kids and later footballers’
wives, extensions now offer clients a quick and effective
route to something they crave – better hair
EXTENSIONS IS ONE of the fastest-growing areas
of hairdressing. Gone are the days of obvious fakery –
today’s pieces are discreet, high quality and perfect for
troubleshooting many of the problems your clients run into.
“The association of hair extensions with incredibly long,
false-looking hair and inevitable damage is slowly but surely
becoming a thing of the past,” explains Raphelle Saint-
Marshall, salon manager at Matthew Curtis Hair. “This is
thanks to better awareness and education among stylists
and clients alike, and in the improved quality and results of
well-applied pieces.”
The new breed of extensions are more subtle than ever
before, something Andria Kaisharis from Fowler35 in London
believes is responsible for their rise in popularity. “I’m
happiest when my clients come back and they tell me their
friends or partners notice there’s something different about
them, but that they can’t put their finger on it.”
Salv Mulé, of Academy Salon, a Balmain Prestige salon
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