Creative HEAD February 2018

do
Coloured
care
hair,
Do your clients want personalised colour care? Of course they do.
What they need is Pureology, the zero-sulphate professional colour
care brand that’s trusted by colourists and loved by consumers
WHEN LOOKING FOR the very best in hair care for your colour
clients, you want it to be luxurious without being ostentatious;
indulgent but with an eye on providing natural solutions. What you’re
looking for is Pureology.
Pureology is trusted by colourists and leading salons up and down
the country to provide personalised colour care for healthier hair. Why?
Pureology was created by a colourist in California in 2001 with a simple but
powerful idea: to create the very best products for colour-treated hair.
Natural luxury
The brand pioneered the natural movement with zero sulphate shampoos
and 100 per cent vegan formulas. As the trend for all things natural grows
ever more prominent, Pureology is the tool you need to meet the needs of
the natural-minded consumer and attract them into your salon.
The UK’s top colourists all choose Pureology to protect their clients’
colour. In fact, you will see Pureology being used by colourists in all the
best colour salons around the country.
Consumer’s choice
Pureology is also a darling of the biggest consumer influencers in the UK
and has won multiple awards – a real and tangible selling point for clients.
So the next time your client asks you how to care for her colour, give them
Pureology – the colour and beauty experts’ choice.
If you want the colourist experts’ favourite in your salon, contact Pureology today.
Visit pureology.co.uk or email pureology2@loreal.com. Follow @PureologyUKI on Instagram
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CREATIVE HEAD