Creative HEAD February 2018
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BORN<br />
THIS WAY<br />
INDIVIDUALISM IS WHAT UNITES US; OUR DIFFERENCES ARE WHAT<br />
MAKE US CREATIVE – KMS CELEBRATES WHAT STYLE SIGNIFIES<br />
WITH THE <strong>2018</strong> STYLE MATTERS COLLECTION<br />
EVERYONE HAS A different worldview and approach to style; maybe you live in jeans or<br />
you can’t face the day without sky-high heels? Whatever you love and however you choose<br />
to express yourself, we’re all different. And this is good. Style might not save the world, but<br />
it is what makes the world go round. In short, it matters.<br />
It is this diversity, this mix of lifestyles and creativity that KMS is celebrating through<br />
its new collection. Last year, for its Style Matters campaign, the brand looked to London,<br />
Berlin, New York and Seoul for its inspiration, but for <strong>2018</strong> it’s turning to the up-andcomers,<br />
the rebels and the players. For this year’s trend inspiration, KMS hit the streets<br />
of Melbourne, Amsterdam and San Francisco to discover what brings these cities to life.<br />
What makes their styles authentic and unique? What makes them different? The result is a<br />
melting pot of looks and hairstyles to inspire you to create your best style.<br />
The collection is a curation of ideas, while the products, organised intuitively into START,<br />
STYLE and FINISH, are what brings these ideas to life. Featuring TRIfinity Technology, all<br />
KMS products are multi-compatible and best when used together. Now you can create the<br />
styles your clients want and boost your retail revenue by selling them the KMS products<br />
they need – easily and intuitively.<br />
It’s time to discover what sets you apart from the rest with KMS.<br />
36<br />
CREATIVE <strong>HEAD</strong>
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